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How in Magileads do you score your prospects?

Suitable for companies of all sizes and backgrounds, prospect scoring is the new must-have in digital marketing. It's all about doing everything you can to turn your prospects into customers, because only sales really matter in the development of your business. Fortunately, to score your qualified leads properly, you can count on Magileads. What is

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A/B testing to optimize the marketing strategy

A/B testing is an alternative to maximize traffic and open rate. It is a reliable scientific tool to guide marketing teams in choosing their approach. A/B testing has economic advantages in the face of the increasing cost of advertisements. But what is the principle of A/B testing? And how does it work? What is AB

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Integrate content curation into your web marketing strategy

Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replace content marketing? What are its prerogatives? Overview of content curation. What is happy

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E-mailing and newsletter: the secrets to make them impactful

The digital marketing of a company relies on various techniques to achieve the communication and commercial objectives set by it. The most popular are probably video advertising and social networks. Still, emails haven't lost their interest yet. Here, it's no longer just a matter of writing a generic email in which you all the benefits

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Develop your Web marketing strategy by the CMS

In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers via the content of its website. In this field, competition is strong. To impose its brand within this jungle, the use of a CMS is a necessity. In this article, we will address this theme. What

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How to run an inbound marketing campaign?

Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called “inbound marketing”. This concept was born in the United States. Aim

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Do you know the essential tools for digital prospecting?

One of the stages of marketing is prospecting. Prospecting is about looking for customers and encouraging them to buy your products or services. Traditionally, it is the advertisements and sales people who take care of this part. Only, time changes and prospects evolve too. Technology has taken a very important place in everyday life. This is

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