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Business Case | Challenges 2022: Acquisition and retention of your new customers

by Editorial BtoB Leaders | Jan 4, 2022 | | ABM & LeadGen – Business Case, Data and AI – Business Case #1 Initial situation: how did Monday Morning find its prospects? Monday Morning had a team of sales and sales assistants. » Our sales representatives worked with a good CRM, but an empty CRM,

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The challenge of the API in digital marketing

The API is increasingly used in the world of the Internet. It exchanges and processes content between sites. This process makes it possible to increase the users of each of the protagonists. APIS help improve the user experience by facilitating access to various applications. Many don't know what an API is. In this article, we

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A/B testing to optimize the marketing strategy

A/B testing is an alternative to maximize traffic and open rate. It is a reliable scientific tool to guide marketing teams in choosing their approach. A/B testing has economic advantages in the face of the increasing cost of advertisements. But what is the principle of A/B testing? And how does it work? What is AB

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Integrate content curation into your web marketing strategy

Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replace content marketing? What are its prerogatives? Overview of content curation. What is happy

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