What do ABM – Strategic Account Marketing tools do?
Find out what ABM (Account Base Marketing) tools do and what criteria you should consider before integrating one.
What do ABM – Strategic Account Marketing tools do? Read more "
Cross channel – Omnichannel
LinkedIn prospecting in 2023: does it still work?
The effectiveness of LinkedIn prospecting has already been proven. But in 2023, is this still the case?
LinkedIn prospecting in 2023: does it still work? Read more "
Which prospecting channels should you combine for your persona?
You must choose your prospecting channels carefully based on your persona if you want to optimize your marketing efforts.
Which prospecting channels should you combine for your persona? Read more "
How to do omnichannel prospecting? By email, LinkedIn, SMS and VMS
Discover this practical guide to successfully carry out your omnichannel prospecting (email, SMS, vms). This will optimize your strategy.
How to do omnichannel prospecting? By email, LinkedIn, SMS and VMS Read more »
Which channels should you choose for your BtoB prospecting plan at the start of the school year?
To acquire new customers, you have a range of tools and approaches. This list will help you design your strategy.
Scraping: LinkedIn once again slowed down in its fight
LinkedIn records a new judgment against it in its fight against a company collecting data from its public profiles. Under California law, what does “unauthorized” access to computer systems mean? On site, the Court of Appeal had to judge. The context: a dispute in which
Scraping: LinkedIn once again slowed down in its fight Read more »
One platform to do everything (Targeting, Data, Campaign animation, Scoring, Campaign performance analysis)
Magileads is one of the first French start-ups to offer a SAAS platform aimed at facilitating the search for new customers. The system was in fact designed to carry out all marketing operations: creation, publication, distribution and automation of your campaigns. This automated tool once again proves the capacity of
How to optimize the use of your 2022 marketing budget?
The budget allocated to marketing has generally decreased. Therefore, here are some practical tips to optimize it in 2022.
How to optimize the use of your 2022 marketing budget? Read more "
How do you score your prospects in Magileads?
Suitable for all businesses of all backgrounds and sizes, prospect scoring is the new must-have in digital marketing. It's about doing everything possible to transform your prospects into customers, because only sales really count in the development of your business. Fortunately, to score
How do you score your prospects in Magileads? Read more "
How does Magileads offer an omnichannel campaign?
Magileads is an international French start-up. With a base of more than 15 million BtoB contacts, it offers the leading SaaS platform for customer/partner acquisition and loyalty in France. It is with this in mind that we support our clients and partners in broadening their field of prospects. The platform offers you a database of files
How does Magileads offer an omnichannel campaign? Read more "
Magileads: the specialist in omnichannel prospecting at the Paris e-marketing show from March 29 to 31
Magileads, the omnichannel prospecting expert, will exhibit at the Paris 2022 e-marketing show. Join us at stand 2AZ1!
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges that you can turn into opportunities in 2022 to get ahead.
3 challenges for e-commerce and digital marketing in 2022 Read more »
5 tips to increase the performance of your business
To quickly improve your business performance, you absolutely need to know these five techniques.
5 tips to increase the performance of your business Read more »
Bank marketing and new technologies
The banking marketing sector is not left behind in the face of the advent of digital technology. Here are the new challenges!
Banking marketing and new technologies Read more »
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution for increasing a company's turnover. Here is to better understand
Mistakes not to make in digital marketing Read more »
Top 10 of the best Mobile Marketing strategies
Mobile marketing brings together communication methods aimed at users of mobile media such as smartphones.
Top 10 Best Mobile Marketing Strategies Read More »
Affiliate marketing: how to benefit from it?
Affiliate marketing involves paying third parties, called “affiliates”. Here are some details to better understand.
Affiliate marketing: how to benefit from it? Read more "
The impact of digital on an organization's activities
Digital transformation is an opportunity for organizations. Overall, it is one of their major concerns.
The impact of digital on the activities of an organization Read more »
Business Case | Challenges for 2022: Acquisition and retention of your new customers
by BtoB Leaders Editorial | Jan 4, 2022 | | ABM & LeadGen – Business Case, Data and AI – Business Case #1 Initial situation: how did Lundi Matin find its prospects? Monday Morning had a team of salespeople and sales assistants. “Our salespeople worked with a good CRM, but an empty CRM, with information
Business Case | Challenges for 2022: Acquisition and retention of your new customers Read more »
Digital marketing: why and how to digitalize your business?
Digitalizing your business seems inevitable at the moment but above all sine qua none for any business.
Digital marketing: why and how to digitalize your business? Read more "
Why do you need to use paid SEO on social networks?
Paid search on social networks is one of the most used sources of traffic. Here's why you should adopt it.
Why do you need to use paid SEO on social networks? Read more "
The challenge of the API in digital marketing
The API is increasingly used in the Internet world. It exchanges and processes content between sites. This process makes it possible to increase the users of each of the protagonists. APIS help improve user experience by facilitating access to various applications. Many people don't know what an API is. In this article we will
The challenge of the API in digital marketing Read more »
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic by integrating content of interest to your community. Indeed, it allows information to be mixed and concentrated into quality content. But what is content curation really about? Does it replace content marketing? What are its
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Develop your Web marketing strategy using the CMS
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers through the content of your website. Competition in this area is strong. To establish your brand in this jungle, the use of a CMS is a necessity. In this article, we
Develop your Web marketing strategy using the CMS Read more »
How to improve your operational planning?
Having a solid operational plan in place can ensure the success of a project, especially at the team level. It is a necessary tool to achieve the goals you have defined in a strategy. A successful operating plan relies on following one crucial rule: “focus on the most important objectives.” Indeed,
How to improve your operational planning? Read more "
