More than half of Internet users consult blogs. Brands are required to offer substantial content marketing to address this reality. To create a successful blog, different parameters must be respected. In this article, we will see how to use blogging intelligently to stand out. What is a blog? Blogging comes from […]
How to implement an effective blogging strategy? Read more "
Since the arrival of the web, buyer behavior has changed. He consults a significant volume of information before making a purchasing decision. It is necessary to adapt the marketing strategy to this change. This digital strategy is called “inbound marketing”. This concept originated in the United States. But concretely, how to run an inboud marketing campaign
How to run an inbound marketing campaign? Read more "
Meta description: benchmarking helps you guide your strategies to achieve your objectives. It's about capturing good practices in various sectors, to adapt them into your process by adding an innovative touch. The benchmark is used to improve your decision-making regarding action plans. It allows you to measure the
What is a benchmark? Read more "
To increase the turnover of your business, adopting a commercial strategy is essential. Prospecting is a crucial step in this strategy. It’s a job that requires organization. To ensure an effective layout, you need the right tools. These are prospecting software. What is prospecting software?
Commercial prospecting: software guarantees its effectiveness Read more »
In today's global market, the need to have a strong B2B marketing strategy is certainly high. With the growing impact of digital content on B2B decision-makers, it becomes necessary for your brand to develop an effective B2B marketing strategy. Although companies are serious about their content marketing initiatives, their
The 7 best ways to develop a B2B content marketing strategy Read more »
Today's customers are much more aware of products, brands and prices than ever before. Typical characteristics of today's buyer are the presence of a smartphone to collect product and pricing information. They can therefore make their purchases in a single store and go to checkout without
For a more successful business, go omnichannel Read more »
Take advantage of the digital boom that is taking place. In recent years, it has become a reflex among prospects to research a product or service on Google at some point in their purchasing journey. Therefore, your company must adapt an appropriate commercial approach while ensuring that it has a
Why is content marketing essential in a commercial strategy? Read more "
Marketing Automation solutions improve influence and engagement with customers and prospects. They reduce mundane and repetitive tasks. The marketing department can thus concentrate on the marketing strategy. Automation has a direct impact on sales quality by delivering engaging messages consisting of offers. The data that is fed
an introductory guide to marketing automation Read more »
Haven't you noticed that currently, prospects are omnipresent on different prospecting channels? Eh yes ! The adoption of a multichannel campaign has therefore become essential for any company wishing to develop its business. The lead generation and customer loyalty you have already acquired are the main drivers of the sustainability of your business.
The multichannel campaign: advantages, effective channels and example scenarios Read more »
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