Linkedin is the main Social Selling B2B platform used by salespeople to organize, prepare and carry out their commercial prospecting actions via social networks. But in 2025, is Linkedin prospecting always a good option?
Since its creation in 2002, Linkedin has continued to bring together new people looking for new professional opportunities . Among its users are those looking for jobs and those looking for talents . In 2024, the turnover generated by this network exceeded $ 8.05 billion . In France alone, the network had 11.5 million active members per month . Towards the end of the year, the number of users has reached a total of 850 million users in more than 200 countries worldwide. These few figures bear witness to the immeasurable success of the network in the professional world . With this strong growth, only users capable of handling this network with intelligence will be able to benefit from all its capacities. It is in this context that we will show you how to effectively prospect on LinkedIn in 2025.
Why prospect on LinkedIn in 2025?
Whether you are a company, an individual or a freelancer, LinkedIn is the social network of choice. This network brings together professionals from around the world, all looking for collaboration opportunities. This is the ideal terrain for B2B prospecting . Which means that it is through the content that you distribute that you will be able to highlight your expertise and your brand image . In just a few clicks, visitors to your personal profile or your business page will be able to discover your business and contact you.
LinkedIn is therefore an ideal platform for targeting and converting new customers . You can easily collect information about your prospects: professional background, position held, size and location of the company, etc. The data collected can then be used as bait to integrate into your sales pitches . If you are looking to promote a service , the best way would be to target decision makers who share the same interest as you.
In this case, prospecting on LinkedIn makes it possible to target good people with suitable means , attract more potential customers, collect data to your prospects, improve your conversion rate and boost your sales . Regarding the generation of qualified leads , Linkedin is 277 % more efficient than Facebook and Twitter. This is why in 2025, it is absolutely necessary to be there!
How to make LinkedIn prospecting in 2025?
It's true that LinkedIn is full of many business opportunities , however, you have to be able to use it intelligently to be successful. Before you start, you need to complete the most important points:
- Have a well-optimized profile: your profile must reflect your personal and professional values, as well as your expertise. You must highlight your expertise and offer your added value. You must also put a good quality profile photo and a banner representing your company.
- Be active (every day): If you want to market your business on this network, you need to be very active. LinkedIn's algorithm favors the most active users. This will allow you to appear more often in search results.
- Publish regularly: Publish content with high added value and relevant for your audience. Make an A/B testing to determine when your network would be the most inclined to react to your publication. According to data analysis , the best days to post on LinkedIn are Tuesday and Thursday.
- Develop your network: to generate more qualified prospects , you must expand your network. You must look for new contacts, add them to your network and start the discussion. To do this, you can join discussion groups, attend online events or use LinkedIn Sales Navigator to find your prospects.
- Create engagement: On LinkedIn, you need to communicate with your network, but you also need to engage them. One of the best ways to do this is to create surveys. But you can also use attractive visual content to get more reactions, interactions and comments. Without forgetting the use of a CTA !
If you plan to start prospecting on LinkedIn , these are the essential points to remember. Now, let's discover what users of the LinkedIn platform must also know in 2025.
The 3 LinkedIn prospecting criteria in 2025
Like the world of the web, the field of prospecting is constantly evolving. It is those who manage to adapt who benefit from the best opportunities . On LinkedIn, it's the same thing! trends may no longer be relevant for this new year.
Here are three crucial elements to consider to conduct an effective prospecting on LinkedIn in 2025:
1 – Favor the video format
In 2023, to maximize your results in terms of prospecting on LinkedIn, it is essential to favor the video format . Indeed, the videos have demonstrated their ability to initiate users and generate more views and comments than any other content format. Using videos to present your business, offer or services will better capture the attention of your audience and transmit messages in a clearer and concise manner. In addition, thanks to the "LinkedIn Live" feature , you can now organize live webinaries to interact with your audience and real -time dialogue In short, video has become an essential tool for effective prospecting on LinkedIn in 2025.
2 – Use automation tools
The use of automation for prospecting on LinkedIn in 2025 will be more and more widespread. Automation tools can be used to simplify and speed up many prospecting tasks, such as sending messages, managing prospects and monitoring of leads . This allows companies to save time and focus their efforts on more strategic tasks .
In addition, automation can help customize the prospecting experience , using data such as prospect interest and to determine the messages to be sent. However, it is important to note that automation must be used ethically and responsible. Avoid abuses so that messages do not fall into spam. Companies will therefore have to make sure to choose the right tools and use them appropriately to maximize their efficiency. Nevertheless, we must always respect the rules of LinkedIn .
3 – Personalize your approaches
Personalizing your prospecting approach is essential to succeed in LinkedIn in 2025. Advanced LinkedIn targeting tools can help you refine your target audience using criteria such as location, business sector, business size and the title of the position. This allows you to better understand their needs and interests . You can then customize your messages accordingly.
Personalized messages are more likely to capture the attention and interest of your prospects. This can lead to a higher conversion rate It is important to note that personalization is not limited to messages. It also includes how you present your brand and your products or services on LinkedIn. Companies must ensure that they develop a and relevant brand strategy for their target audience . To this end, it would be wise to use the advanced targeting tools offered by the platform to reach the right people at the right time.
In summary
LinkedIn was created in 2002 to help professionals around the world connect , grow , and find career opportunities . Since then, this platform has grown exponentially , attracting millions of users from all over the world. LinkedIn has quickly become a go-to place for professionals around the world, especially for people looking to grow their network and career opportunities
However, over the years, many prospecting strategies have been developed to take advantage of LinkedIn's scope and find quality prospects. With the continuous growth of the platform and the evolution of prospecting strategies , it is natural to wonder if the LinkedIn prospecting is still effective in 2025.
The short answer is yes, LinkedIn prospecting still works in 2025 . Although the platform has evolved over the years, the fundamental principles of prospecting remain the same: establish a connection, establish a relationship, provide value and then go to sale.
