In terms of prospecting, if an email is fast and inexpensive, the study entitled “Email Marketing attitude BtoB 2016 of the Sncd” showed that 43 emails on average arrive in the inbox of a professional, 10 of which are of an advertising nature. It therefore seems difficult to capture his attention given the quantity of […]
Email prospecting: how to get more returns? Read more "
Reinforced on May 25, 2018, the GDPR or General Data Protection Regulation is a regulation that applies to all companies operating in the countries of the European Union. The main objectives of this legal framework are to allow European Internet users (adults and minors) to better control their personal data and companies to operate under
Understanding the GDPR and making your email campaigns compliant Read more »
An email consists of HTML code intended to be interpreted and displayed by various mailboxes such as Gmail, Yahoo mail, Hotmail, etc. Not all fonts are compatible with these email software. So leave creativity for printed materials. Instead, remember to respect the standards and be on simplicity. Here are some rules to follow to make
So what are the best fonts for an email? Read more "
If you are a company and you want to stand out from your competitors, digital prospecting is your best asset. It is a set of techniques specific to web marketing that aim to attract visitors to a site. These visitors are then converted into leads after an action is taken, and then into customers. However,
Digital prospecting: 3 promising techniques for a company in 2021 Read more »
Since its development, the professional platform LinkedIn quickly becomes an essential channel for prospecting in digital marketing. LinkedIn brings together more than 320 million professionals, namely a large number of decision-makers from the largest and most powerful multinationals and those of VSEs and SMEs. However, prospecting on LinkedIn requires expertise and the establishment of a
Automate your prospecting by e-mail, then relay it via linkedIn: why and how? Read more "
What is the influence of the CNIL in commercial prospecting? The General Data Protection Regulation, known as “GDPR”, in force since May 25, 2018, is a European text aimed at regulating the processing of personal data on the territory of the European Union. It follows the amendment of the law relating to data processing, files
What is the influence of the CNIL in commercial prospecting? Read more "
You have launched your business and are now thinking about making your first contact. Now you're thinking about creating a list of potential customers for the future. In this article, we will show you how to create an email campaign without endangering your business. You'll learn what email marketing is and how to create your
How do I create an email marketing campaign? Read more "
The essential element to the development of a company lies in the performance of its marketing strategy. The evolution of digital marketing has led companies to develop different revolutionary approaches. Having laborious traffic and not closing conversions is very demotivating. Hence the need for email retargeting. The latter consists of increasing the conversion rate and
Email retargeting in B2B: operation and advantages Read more »
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