Why is it important to track your marketing performance? Strategies and solution
Find out why it is important to monitor your marketing performance and the strategies and solutions you can use to do so.
Affiliate marketing: how to benefit from it?
Affiliate marketing involves paying third parties, called “affiliates”. Here are some details to better understand.
Effective Internet Marketing Strategies
The generation of leads is a marketing process aimed at identifying and attracting potential customers interested in the products or services of a company. This method uses various communication channels, including websites, social networks, professional events and advertising campaigns. The main objective is to collect ...
Magileads V3.0: Centralize your sales and marketing campaigns
Find out how to centralize your sales and marketing campaigns in Magileads V3.0 prospecting automation software.
SWOT in digital marketing
SWOT analysis designates an essential step in developing a digital marketing strategy. Indeed, it can help you understand your strengths and weaknesses as well as the opportunities and threats that arise. Currently, consumers strongly depend on digital means to search for products.…
Why and how to implement a gamification marketing strategy?
Gamification is a digital marketing strategy that is currently booming in businesses.
8 email marketing automation examples
Here are 10 email examples you can use to successfully run your marketing automation campaign.
Magileads V3: A new era for lead generation and B2B marketing
Magileads V3 offers a set of powerful and innovative features to help businesses convert more leads automatically.
B2B trends: 6 tips for the success of your marketing in 2025
Here are the trends to follow B2B marketing in 2025, with 6 tips to anticipate these changes and better position yourself in the market.
Marketing Automation: key figures, statistics and trends to remember in 2025
Follow key figures, statistics and trends in Marketing Automation in 2025 to improve your business strategy.
Digital marketing to digitize a business
Digitalize a business with digital marketing to take a truly important place in current society
11 steps to follow to migrate to a new Marketing Automation tool
If you're considering migrating to a new marketing automation tool, here are 11 key steps to consider first.
VMS: an effective marketing strategy to acquire customers
Opting for Voice Message Service or VMS is a wise decision for successful digital prospecting.
Bank marketing and new technologies
The banking marketing sector is not left behind in the face of the advent of digital technology. Here are the new challenges!
How to manage marketing during the summer holidays? 10 practical tips
Here's what you can do to make the most of your vacation while keeping your business and marketing afloat.
Lexicon and Glossary of Prospecting and Direct Marketing
Lexicon and glossary of prospecting and direct marketing lexicon and glossary of lexicon prospecting and glossary of the lexicon and glossary prospecting of prospecting, clearing, deduplication, siretization, rental of addresses ... The universe of direct marketing and files, has its own semantics which in certain cases can ears…
What is ethical marketing?
Ethical marketing consists of carrying out marketing actions relating to causes or moral values that your company supports.
Email retargeting: an essential marketing strategy to convert and build loyalty
Practical advice for successful email retargeting campaigns, emphasizing the importance of consistency and customer knowledge.
Magileads: the specialist in omnichannel prospecting at the Paris e-marketing show from March 29 to 31
Magileads, the omnichannel prospecting expert, will exhibit at the E-Marketing Paris 2024 fair. Join us at the 2AZ1 stand!
Smarketing: the alliance of the marketing and sales department
Smarketing is the result of collaboration between the marketing team and the sales team. So is this strategy effective?
Optimize your marketing strategy with scoring
The generation of B2B leads is an essential process for business development of companies. Scoring, or notation of leads, is a quantitative assessment method of the quality and potential of prospects. This technique uses specific criteria such as online behavior, interaction with the brand ...
Marketing automation: Lead Scoring for B2B and B2C
Discover practical strategies to optimize lead scoring (B2B-B2C), improve lead qualification and increase the conversion rate
Marketing of empathy convert more customers by putting you in their place
A good marketer must be able to understand his targets, to show them that they are understood, thanks to empathy marketing.
Storytelling: discover the power of stories in marketing
Behind a company that succeeds in its digital marketing, there is always well-developed and persuasive storytelling.
Digital marketing to position yourself on the Internet
Today, an Internet presence is essential for any business. Digital marketing is the essential tool for this.
