Make your customer feedback a powerful performance lever
Learn how your customers think to transform them into true ambassadors of your brand.
Make your customer feedback a powerful performance lever Read more »
Leads
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges that you can turn into opportunities in 2022 to get ahead.
3 challenges for e-commerce and digital marketing in 2022 Read more »
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution for increasing a company's turnover. Here is to better understand
Mistakes not to make in digital marketing Read more »
Top 10 of the best Mobile Marketing strategies
Mobile marketing brings together communication methods aimed at users of mobile media such as smartphones.
Top 10 Best Mobile Marketing Strategies Read More »
Affiliate marketing: how to benefit from it?
Affiliate marketing involves paying third parties, called “affiliates”. Here are some details to better understand.
Affiliate marketing: how to benefit from it? Read more "
The impact of digital on an organization's activities
Digital transformation is an opportunity for organizations. Overall, it is one of their major concerns.
The impact of digital on the activities of an organization Read more »
Business Case | Challenges for 2022: Acquisition and retention of your new customers
by BtoB Leaders Editorial | Jan 4, 2022 | | ABM & LeadGen – Business Case, Data and AI – Business Case #1 Initial situation: how did Lundi Matin find its prospects? Monday Morning had a team of salespeople and sales assistants. “Our salespeople worked with a good CRM, but an empty CRM, with information
Business Case | Challenges for 2022: Acquisition and retention of your new customers Read more »
Here are the essential points for creating a customer file
Customer files are part of the fundamentals of a business. They serve to increase conversion and sales rates.
Here are the essential points for creating a customer file Read more »
Digital marketing: why and how to digitalize your business?
Digitalizing your business seems inevitable at the moment but above all sine qua none for any business.
Digital marketing: why and how to digitalize your business? Read more "
GOOGLE Ads: How to create an advertising campaign?
Google Ads allows you to promote your products and services when Internet users search for relevant keywords.
GOOGLE Ads: How to create an advertising campaign? Read more "
The Social Media Manager: a major element of digital marketing
The Social Media Manager (SMM) is a vital need for the smooth running of a successful and prosperous business.
The Social Media Manager: a major element of digital marketing Read more »
The challenge of the API in digital marketing
The API is increasingly used in the Internet world. It exchanges and processes content between sites. This process makes it possible to increase the users of each of the protagonists. APIS help improve user experience by facilitating access to various applications. Many people don't know what an API is. In this article we will
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A/B testing to optimize the marketing strategy
A/B testing is an alternative to maximize traffic and open rate. It is a reliable scientific tool to guide marketing teams in choosing their approach. A/B testing has economic advantages in the face of increasing advertising costs. But what is the principle of A/B testing? And how does it work? What is
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Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic by integrating content of interest to your community. Indeed, it allows information to be mixed and concentrated into quality content. But what is content curation really about? Does it replace content marketing? What are its
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Market research or marketing study?
Generally speaking, the market study is carried out at the start of the project. It mainly consists of collecting information concerning a market. Marketing research, for its part, focuses on the promotion of a product or service. Despite this, the two conceptions can be confused, or can depend on each other. What is the point of making a
Market research or marketing study? Read more "
E-mailing and newsletter: the secrets to making them impactful
A company's digital marketing is based on various techniques to achieve the communication and commercial objectives set by the company. The most popular are undoubtedly video advertising and social networks. However, emails have not yet lost their interest. Here, it's no longer just a matter of writing a generic email in
E-mailing and newsletter: the secrets to making them impactful Read more »
Develop your Web marketing strategy using the CMS
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers through the content of your website. Competition in this area is strong. To establish your brand in this jungle, the use of a CMS is a necessity. In this article, we
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How to write a perfect business plan?
Recently, studies revealed that 70% of entrepreneurs recommend writing a business plan before starting a company. Indeed, when used well, it represents a powerful strategic tool that will serve as a benchmark for your business. Currently, future business owners tend to downplay the usefulness of a business plan
How to write a perfect business plan? Read more "
How to run an inbound marketing campaign?
Since the arrival of the web, buyer behavior has changed. He consults a significant volume of information before making a purchasing decision. It is necessary to adapt the marketing strategy to this change. This digital strategy is called “inbound marketing”. This concept originated in the United States. But concretely, how to run an inboud marketing campaign
How to run an inbound marketing campaign? Read more "
How to carry out effective competitive intelligence?
Competitive intelligence is a strategic device that allows you to indicate a demarcation tactic for your company. It consists of monitoring several elements that concern competition. This initiative allows us to stay one step ahead and offer better. In this article, we will focus on this subject. What is competitive intelligence?
How to carry out effective competitive intelligence? Read more "
How to define a strategy for a VSE and SME?
The figures are revealing, in France more than 80,000 companies go bankrupt per year. To avoid being one of them, ensure the future of your business by putting all the chances on your side. For this, a well-framed marketing strategy is a solid foundation on which you can build. Use an advisor to
How to define a strategy for a VSE and SME? Read more "
Implement an Account Based Marketing strategy
Not all digital marketing techniques generate the same results in terms of lead qualification. To channel efforts, why not select leads with high potential upstream? This is the whole point of Account Based Marketing (ABM). In this article, we invite you to understand the operation and the
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B2B prospecting and prospecting plan: what are the productive approaches?
The goal of B2B sales prospecting is to find new customers. It has therefore been necessary to develop several techniques over the years. However, each available technique corresponds to a very specific context. You will therefore not be able to use it wrongly, at the risk of not convincing your target. In order to
B2B prospecting and prospecting plan: what are the productive approaches? Read more "
Be visible to prospects, what and how to do?
For a prospect to become a customer, the company must first be clearly visible. And as we are in the digital age, the means of visibility par excellence is the web. This is why classic prospecting techniques are less and less effective. The future of marketing now lies in online prospecting. Which allows you to have
Be visible to prospects, what and how to do? Read more "
Lead generation: what is it? And how to implement an effective strategy?
Lead generation is an important component of the prospecting and ideally conversion process. This is the first step in the buying cycle. It allows you to broaden the scope of your market. So what does it consist of? And what process should you adopt to generate more leads? What is lead generation? It's a term
Lead generation: what is it? And how to implement an effective strategy? Read more "
