Smarketing: an essential strategy for coordinating your sales and marketing
The term smarketing comes from the contraction of two terms: “sales” and marketing. Combination between salespeople and marketers.
Instagram's role in digital marketing of a company in 2025
Being one of the most famous social networks in the world, Instagram is one of the most effective instruments in digital marketing
Generative AI opportunities and challenges in B2B marketing in 2025
Generative AI has presented both opportunities and challenges for marketers looking to improve their content strategies.
The 7 best ways to develop a B2B content marketing strategy
Before you start creating content, you need to understand these seven essential elements of a B2B content marketing strategy.
Optimizing your Lead Nurturing Strategy in Digital Marketing
The lead nurturing strategy is essential for companies moving towards inbound marketing for commercial prospecting.
Generate marketing leads: The best strategies
Leads generation is a fundamental process in business marketing strategy. It consists in identifying and attracting potential prospects interested in the products or services offered. A lead is defined as an individual or an organization that has expressed interest in the supply of a company by providing ...
Direct marketing: what are the advantages and disadvantages?
Direct marketing has its advantages and disadvantages. You need to know them well to refine your business strategy.
Marketing automation beginner's guide
Marketing automation is essential to help promote your business. Here is a beginner's guide to Marketing Automation
What do ABM – Strategic Account Marketing tools do?
Find out what ABM (Account Base Marketing) tools do and what criteria you should consider before integrating one.
Emailing in B2B Marketing: Strategies and Best Practices
Discover the best practices in B2B emailing today and tips for refining your outbound marketing strategy.
Develop your Web marketing strategy using the CMS
Find out how you can develop your web marketing strategy using the CMS. Practical advice and actionable techniques.
Email marketing, an effective customer acquisition lever
How to generate sales using email marketing? Discover our guide to building a profitable emailing strategy step by step.
What is nudge marketing?
To help you boost your sales, it would be interesting to focus on nudge marketing. Discover the secret of this technique in this article.
Leadstream Agency: Maximizing Your Digital Marketing Strategy
Agence Leadstream is a company specializing in digital marketing, focused on the generation of prospects and optimizing online presence for organizations of various sizes. The agency employs a team of digital marketing professionals who develop personalized strategies to help companies reach their ...
5 essential tools for effective Digital Marketing
In digital marketing, knowledge of the field and mastery of different tools intended for this environment are essential.
Integrate content curation into your web marketing strategy
As part of a web marketing strategy, it enriches the information offering while strengthening the authority and visibility of a brand.
Marketing automation: how to set up a workflow?
Discover 5 examples of effective wokflow and how to implement them in a marketing automation strategy.
Increase your turnover by bringing your marketing and sales teams together
By improving the collaboration of your marketing and sales teams, you will increase your sales, and therefore your turnover.
Mobile marketing: perfect and instant targeting
Mobile marketing is a very effective digital marketing strategy aimed at users of mobile devices.
3 challenges for e-commerce and digital marketing in 2025
3 challenges of e-commerce and digital marketing that you can transform into opportunities in 2025 to gain advance.
How to create your marketing persona (with an example)
Need to refine your marketing strategy by better defining your marketing persona? Here is the method illustrated with examples for inspiration.
Understand and master market segmentation in B2B marketing
You must understand and master the market segmentation strategy to ensure the success of your B2B marketing campaign.
Why is influence marketing an essential strategy in 2025?
Here are the 7 reasons that make influence marketing in 2025. These points will give you new tactics ideas.
Differentiation marketing strategy
Do you want to adopt differentiation marketing for your business? Here's how to do it.
Advantages of marketing hyperpersonalization for your B2B company in 2025
In 2023, marketing hyperpersonalization is a must if you want to achieve your marketing goals. Find out why!
