The rise of frontline marketing: the new key to B2B growth
Frontline Marketing: Faced with the dynamic B2B landscape, companies must rethink their marketing approach to remain competitive.
Transform your marketing practices with Demand Generation
Successfully implementing a demand generation strategy allows you to build revenue while strengthening your marketing credibility.
Email Marketing Automation
Email Marketing Automation: Gain efficiency while personalizing your campaigns Email Marketing Automation (or automation of emailing campaigns) designates the use of software to send targeted, personalized and programmed emails to a contact base according to their behavior or profile. It's a technique that has become ...
The benefits of sales prospecting software for marketing
Commercial prospecting software is a computer tool used by companies to identify and target new potential customers. These software use databases and algorithms to analyze information on prospects, assess their potential and facilitate contact. Current features ...
7 obstacles to avoid to optimize the automation of your marketing processes
You can optimize your marketing processes by eliminating these friction points and avoiding some common obstacles.
B2B Marketing Lead Generation Ideas
Relevant content creation is a key element in digital marketing strategy. It makes it possible to attract qualified prospects by demonstrating the expertise of the company in its field. Content types include blog articles, white pods, infographics and informative videos. These contents provide ...
Smarketing: 5 mistakes that throw your marketing and sales teams out of sync
To generate more conversions, you can synchronize your marketing and sales teams through a good Smarketing strategy.
Open AI: how ChatGPT is revolutionizing content marketing?
Here are the views of ChatGPT, Open AI's algorithm, on how it is revolutionizing the world of marketing.
Why is content marketing essential in a commercial strategy?
Valuable insights to integrate into your overall strategy to maximize the impact of your content marketing and transform your approach.
How to optimize a marketing conversion funnel in BtoB?
Are you looking to make your B2B business profitable? It’s time to optimize your marketing conversion funnel. Discover how to do it !
AIDA model: how to use it in digital marketing?
There are powerful marketing techniques. The AIDA model is undoubtedly one of the most effective of them.
Finally, marketing and commerce in close proximity thanks to Magileads!
Thanks to Magileads, it becomes easier to coordinate marketing operations with sales in your company.
Current and future marketing trends: AI, data reliability and personalization
AI, data reliability and personalization: focus on current trends in B2B marketing and the strategies that are working right now.
15 Influencer Marketing Strategy Examples to Find Inspiration
Here are 15 examples of successful influencer marketing strategies that have been carried out by companies of different sectors and sizes.
How does marketing automation work?
If you want to optimize your marketing and sales efforts, marketing automation has become essential.
How to develop quality contacts to maximize the impact of your marketing campaigns
Find out how to develop quality contacts to maximize the impact of your marketing campaigns and convert more customers.
Top 10 of the best Mobile Marketing strategies
Mobile marketing brings together communication methods aimed at users of mobile media such as smartphones.
The podcast: an essential part of digital marketing
Podcasts not only communicate knowledge, but also promote a brand's offerings.
Everything you need to know about B2B leads in marketing
The B2B purchasing process has had many changes, to the point of making the generation of leads as an essential issue for a business. Today, your website must be able to generate qualified leads. So what can we say about Lead B2B and how ...
What is a benchmark in marketing?
Benchmarking is an essential tool for any company seeking to evaluate its performance and identify opportunities for improvement.
Why and how to develop an influencer marketing strategy?
Influencer marketing takes the idea of a celebrity endorsement, and integrates it into a modern content-driven marketing campaign.
Use Artificial Intelligence (AI) as a catalyst for your email marketing
Discover how Artificial Intelligence (AI) can catalyze the impacts of your marketing processes in the Magileads application.
Applications of the AI (Artificial Intelligence) revolution in modern marketing
Discover the applications of the AI (Artificial Intelligence) revolution in modern marketing to refine your strategies and processes.
How to sustainably generate leads with inbound marketing?
Inbound marketing is a business strategy that involves attracting prospects to you and your business using different means.
How can marketing automation help Smarketing?
How can Smarketing help improve your marketing automation performance and your B2B conversion results?
