Photo Lead generation

How to Buy Qualified Leads Effectively

To start, it is crucial to precisely identify your business needs in terms of lead generation. This step involves the analysis of several factors, including the sector of activity, the size of the company, the commercial objectives and the resources available. The needs vary considerably depending on the type of business: a…
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Email retargeting

Email Retargeting

How does retargeting email work in a concrete way? Converting your prospects into customers is a whole process that a merchant site will face. Indeed, it is good to have prospects, but it is even better to be able to convert them. When you make an analysis of its figures via Google ...
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Commercial prospecting software

Commercial prospecting software

Commercial prospecting software: A complete tool to optimize commercial activity Prospecting is to search for new customers for a company. It is an essential commercial activity for the sustainability of the company. In B2B, the purchasing routes are sometimes long and complex. You also have to mobilize several channels for ...
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Photo Lead generation

Facebook Lead Generation: The Best Strategies

The generation of Leads on Facebook is an essential marketing strategy for companies seeking to increase their customer base. A lead designates an individual or an organization that has expressed interest in the products or services of a company by sharing its contact information, such as its address ...
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Photo Targeted Ads

Tailor-made lead acquisition: the key to success

The acquisition of tailor-made leads is a marketing method aimed at generating qualified prospects in a targeted and personalized manner for a company. This approach is distinguished from the acquisition of traditional leads, which often involves the purchase of generic contact lists. The objective is to attract prospects with a specific interest ...
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Photo Customer Segmentation

BtoB lead generation: How to attract new customers

The generation of BtoB leads, or business to business, is a strategic process aimed at identifying and attracting businesses or professionals likely to become customers. This approach is distinguished from the generation of BtoC leads, which targets individual consumers. It constitutes an essential element of the commercial strategy ...
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