The Social Media Manager: a major element of digital marketing
The Social Media Manager (SMM) is a vital need for the smooth running of a successful and prosperous business.
The Social Media Manager: a major element of digital marketing Read more »
Content strategy
Position 0 on Google: how to reach it quickly?
Being in position 0 of Google is a dream for SEOs. Here's what to do to achieve this positioning.
Position 0 on Google: how to reach it quickly? Read more "
The importance of digital sponsorship in promoting a brand
Making your products or services known is a challenge to take on. Digital sponsorship is the most obvious marketing solution.
The importance of digital sponsorship in promoting a brand Read more »
Digital marketing: which social networks should you position yourself on in 2022?
For a company's digital marketing, social networks are a real opportunity. However, it is important to choose them carefully.
Digital marketing: which social networks should you position yourself on in 2022? Read more "
Why and how to develop an influencer marketing strategy?
Influencer marketing takes the idea of a celebrity endorsement, and integrates it into a modern content-driven marketing campaign.
Why and how to develop an influencer marketing strategy? Read more "
The virtual event: the new digital marketing tool
The virtual event is an effective and practical way to generate leads. Why and how is this done?
The virtual event: the new digital marketing tool Read more »
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic by integrating content of interest to your community. Indeed, it allows information to be mixed and concentrated into quality content. But what is content curation really about? Does it replace content marketing? What are its
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Market research or marketing study?
Generally speaking, the market study is carried out at the start of the project. It mainly consists of collecting information concerning a market. Marketing research, for its part, focuses on the promotion of a product or service. Despite this, the two conceptions can be confused, or can depend on each other. What is the point of making a
Market research or marketing study? Read more "
Develop your Web marketing strategy using the CMS
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers through the content of your website. Competition in this area is strong. To establish your brand in this jungle, the use of a CMS is a necessity. In this article, we
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How to write a perfect business plan?
Recently, studies revealed that 70% of entrepreneurs recommend writing a business plan before starting a company. Indeed, when used well, it represents a powerful strategic tool that will serve as a benchmark for your business. Currently, future business owners tend to downplay the usefulness of a business plan
How to write a perfect business plan? Read more "
How to improve your operational planning?
Having a solid operational plan in place can ensure the success of a project, especially at the team level. It is a necessary tool to achieve the goals you have defined in a strategy. A successful operating plan relies on following one crucial rule: “focus on the most important objectives.” Indeed,
How to improve your operational planning? Read more "
How to run an inbound marketing campaign?
Since the arrival of the web, buyer behavior has changed. He consults a significant volume of information before making a purchasing decision. It is necessary to adapt the marketing strategy to this change. This digital strategy is called “inbound marketing”. This concept originated in the United States. But concretely, how to run an inboud marketing campaign
How to run an inbound marketing campaign? Read more "
How to carry out effective competitive intelligence?
Competitive intelligence is a strategic device that allows you to indicate a demarcation tactic for your company. It consists of monitoring several elements that concern competition. This initiative allows us to stay one step ahead and offer better. In this article, we will focus on this subject. What is competitive intelligence?
How to carry out effective competitive intelligence? Read more "
What is a benchmark?
Meta description: benchmarking helps you guide your strategies to achieve your objectives. It's about capturing good practices in various sectors, to adapt them into your process by adding an innovative touch. The benchmark is used to improve your decision-making regarding action plans. It allows you to measure the
What is a benchmark? Read more "
Implement an Account Based Marketing strategy
Not all digital marketing techniques generate the same results in terms of lead qualification. To channel efforts, why not select leads with high potential upstream? This is the whole point of Account Based Marketing (ABM). In this article, we invite you to understand the operation and the
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B2B prospecting and prospecting plan: what are the productive approaches?
The goal of B2B sales prospecting is to find new customers. It has therefore been necessary to develop several techniques over the years. However, each available technique corresponds to a very specific context. You will therefore not be able to use it wrongly, at the risk of not convincing your target. In order to
B2B prospecting and prospecting plan: what are the productive approaches? Read more "
Be visible to prospects, what and how to do?
For a prospect to become a customer, the company must first be clearly visible. And as we are in the digital age, the means of visibility par excellence is the web. This is why classic prospecting techniques are less and less effective. The future of marketing now lies in online prospecting. Which allows you to have
Be visible to prospects, what and how to do? Read more "
Lead generation: what is it? And how to implement an effective strategy?
Lead generation is an important component of the prospecting and ideally conversion process. This is the first step in the buying cycle. It allows you to broaden the scope of your market. So what does it consist of? And what process should you adopt to generate more leads? What is lead generation? It's a term
Lead generation: what is it? And how to implement an effective strategy? Read more "
Do you know the essential tools for digital prospecting?
One of the stages of marketing is prospecting. Prospecting involves finding customers and getting them to buy your products or services. Traditionally, it is advertisements and salespeople who take care of this part. However, time changes and prospects evolve too. Technology has taken a very big
Do you know the essential tools for digital prospecting? Read more "
Digital agency and brand content
Digital is becoming more and more important in today's world. Retailers must then adapt to this new mode of communication, to avoid being overtaken. The rapid evolution of the digital world is forcing industries to adapt, at the risk of quickly falling into losses. Currently, a large majority of consumers are connected
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Smarketing: the alliance of the marketing and sales department
The marketing department and the sales department have two distinct functions requiring complementary skills in a company. The upstream work of the marketing department is one of the catalysts for sales. With this in mind, the Smarketing technique is becoming more and more essential in digital marketing. So, what is Smarketing and how
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SWOT in digital marketing
SWOT analysis is an essential step in developing a digital marketing strategy. Indeed, it can help you understand your strengths and weaknesses as well as the opportunities and threats that present themselves to you. Currently, consumers rely heavily on digital means to research products. Digital marketing then becomes
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Commercial prospecting: what is it and how to choose your strategy to succeed?
Do you have a business and want to attract new customers? You will have to go through the prospecting stage. This is necessary to improve your turnover and sustain your business. However, as there are different techniques for conducting it, it will be necessary to take into account depending on the context and the type of prospects targeted.
Commercial prospecting: what is it and how to choose your strategy to succeed? Read more "
Transform your marketing practices with Demand Generation
Above all, we need to understand the psychology of today's buyer. Nowadays, buyers collect information online, through various sources and according to their own wish. This is why marketers should focus on understanding the needs of the buyer and helping them in their purchasing process instead of
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How will content strategy help your business?
For anyone who owns and runs an online business, where they need to sell hundreds or even thousands of products. Quality content is a necessity. When an online entrepreneur is happy with the structure of their business, the conversations happening are decent but the business lacks traffic
How will content strategy help your business? Read more "
