The marketing department and the sales department have two distinct functions requiring complementary skills in a company. The upstream work of the marketing department is one of the catalysts of sales. With this in mind, the technique of Smarketing is becoming more and more important in digital marketing. So, what is Smarketing and how to […]
Smarketing: the alliance of the marketing and sales department Read more »
SWOT analysis is an essential step in the development of a digital marketing strategy. Indeed, it can help you understand your strengths and weaknesses as well as the opportunities and threats that come your way. Currently, consumers rely heavily on digital means to search for products. Digital marketing then becomes a key element in selling
SWOT in digital marketing Read more »
You have a company, and you want to win new customers? You will have to go through the prospecting stage. This is necessary to improve your turnover and sustain your business. However, as there are different techniques to conduct it, it will be necessary to take into account according to the context and the type
Commercial prospecting: what is it and how to choose your strategy to succeed? Read more "
Above all, we need to understand the psychology of today's buyer. Nowadays, buyers collect information online, through various sources and according to their own wishes. That's why marketers need to focus on understanding the buyer's needs and helping them with their buying process instead of making direct requests. Demand generation is about qualifying and targeting
Transform your marketing practices with Demand Generation Read more »
For anyone who owns and runs an online business, where they have to sell hundreds, if not thousands, of products. Quality content is a necessity. When an online entrepreneur is happy with the structure of their business, the conversations that take place are decent but the company lacks inbound traffic, then you need to apply
How will content strategy help your business? Read more "
Are your sales reps complaining that your marketing team isn't doing a good job of just making your company's website fun to see? Or, if not, is your marketing team pointing the finger at your sales reps as lazy or worse, incompetent? These are situations that can arise and need to be corrected as soon
Smarketing: an essential strategy to coordinate your sales and marketing Read more »
In today's global market, the need for a strong B2B marketing strategy is certainly high. With the increasing impact of digital content on B2B decision makers, it becomes necessary for your brand to develop an effective B2B marketing strategy. Although companies are serious about their content marketing initiatives, their campaigns still fail. Despite having a
The 7 Best Ways to Develop a B2B Content Marketing Strategy Read More »
Today's customers are much more aware of products, brands and prices than ever before. Typical features of today's shopper are the presence of a smartphone to collect information about products and prices. They can shop in one store and checkout without waiting in line. To cater to such a complex set of customers, omnichannel marketing
For a more successful business, opt for omnichannel Read more »
Inbound marketing, you have probably heard about it given the transformation and evolution of digital in recent years. This business strategy is all about attracting prospects to you and your business using different means. Capturing the attention of your prospects and making them engage in an action with your brand are the main vocations of
How to sustainably generate leads with inbound marketing? Read more "
Take advantage of the boom that digital is taking. In recent years, it has become a reflex for prospects to search for a product or service on Google at some point in their buying journey. As a result, your company must adapt an appropriate commercial approach by ensuring optimal visibility. Your sales team doesn't have
Why is content marketing essential in a business strategy? Read more "
In the era of digitalization, the social selling campaign is no longer presented as just an option, this strategy has become essential for B2B or B2C companies, medium or small. Social media is a great way to win leads and retain customers. At the level of these social platforms, you can make yourself known by
Social Selling a lever for digital marketing Read more »
Marketing automation solutions improve influence and engagement with customers and prospects. They reduce mundane and repetitive tasks. This allows the marketing department to focus on marketing strategy. Automation has a direct impact on sales quality by delivering engaging messages made up of offers. The data that is fed must be continuously verified and standardized. Current
A beginner's guide to marketing automation Read more »
Tips to improve your Bounce Rate on the internet The Bounce Rate is frequently misunderstood by site managers. This article will allow you to know more and especially to know the tips to improve it. Digital marketing is effectively demonstrated through performance on the web. Google Analytics provides several tools and indicators such as bounce
Bounce misses or bounce rate tips to improve them Read more »
An email consists of HTML code intended to be interpreted and displayed by various mailboxes such as Gmail, Yahoo mail, Hotmail, etc. Not all fonts are compatible with these email software. So leave creativity for printed materials. Instead, remember to respect the standards and be on simplicity. Here are some rules to follow to make
So what are the best fonts for an email? Read more "
Marketing and sales departments within a company must be consistent in terms of collaboration before adopting marketing automation techniques. Do you want to capture critical information about your potential customers, generate new business opportunities at all times, maintain customer relationships, analyze and calculate ROI, optimize actions, and align marketing campaigns with sales goals? The following
The fundamentals of marketing automation Read more »
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