With AI tools for marketing, artificial intelligence profoundly transforms marketing in 2025. It influences each aspect, from data analysis to content creation, including the personalization of campaigns. Today, 75 % of marketing departments already use GENAI , and 10 % have completely integrated it into their strategy. In Europe, 67 % of VSEs and SMEs operate these technologies to remain competitive. You cannot ignore this evolution if you want to optimize your performance. The best IA tools for marketing thus become essential allies to innovate and engage your customers.
Key points on the best AI tools for marketing to use
Artificial intelligence changes marketing in 2025. It becomes important to remain competitive.
The tools that write automatically , like Chatgpt and Jasper, help work faster and create better texts.
The tools for marketing to make images, like Canva and Adobe Sensei, make creation easy. They allow you to make beautiful images without being an expert.
The platforms to manage pubs , like Albert AI, make campaigns cheaper and more effective.
The IA tools for marketing of recommendations, such as Salesforce Einstein, make the customer experience unique. This helps keep customers happy and faithful.
Best AI tools for marketing and content creation
Automated text generators (eg Chatgpt, Jasper)
Automated text generators revolutionize the way you create marketing content. These tools for marketing, like Chatgpt and Jasper , considerably increase your productivity. Chatgpt, developed by Openai, generates texts adapted to your needs in a few seconds. You can use it to write blog articles, product descriptions or even advertising scripts. Jasper, meanwhile, excels in the production of optimized content for SEO. It automates the creation of texts, which allows you to save time while improving your marketing performance.
Here are some key advantages:
Jasper produces text optimized for SEO five times faster than a human editor.
Jasper automates the production of SEO content , thus increasing the effectiveness of editors.
These AI tools for marketing allow you to remain competitive in a constantly evolving market. Using the best AI tools, you can not only speed up your processes, but also guarantee constant quality in your campaigns.
Visual creation tools (e.g. canva, adobe sensei)
AI tools for visual creation marketing based on AI simplify graphic design and offer you professional results, even without advanced skills. Canva, with its intuitive interface, helps you create striking visuals for your social networks, your presentations or your advertising campaigns. Its magic studio automatically generates personalized images, adapted to your needs. Adobe Sensei, for his part, uses the machine learning to refine your creations. You can adjust the brightness, contrast and sharpness of your visuals in a few clicks.
These ia tools for marketing allow you to:
Create interactive and personalized designs.
Automate the generation of images and videos.
Easily integrate your creations into platforms like Adobe Photoshop.
Using Canva and Adobe Sensei, you can transform your ideas into captivating visuals, strengthening the impact of your marketing campaigns.
Video creation platforms (eg Synthesia)
Video has become an essential format to hire your audience. Synthesia, a platform supplied by AI, allows you to create professional videos without requiring expensive equipment or technical skills. You can generate realistic avatars, add off -off and customize your videos according to your brand. Synthesia is particularly useful for tutorials, business presentations and advertising campaigns.
The advantages include:
A significant reduction in video production costs.
The possibility of creating multilingual videos to touch an international audience.
Advanced personalization to strengthen the identity of your brand.
With Synthesia, you can integrate high quality videos in your marketing strategies, increasing commitment and conversion.
IA tool performance indicators for marketing
IA tools for marketing and content creation have a measurable impact on your marketing performance. Here are some key figures:
Indicator | Percentage |
|---|---|
Use of AI for content creation | |
Enrichment of Customer Intelligence | 64 % |
Process automation | 62 % |
Analytics and increased decision -making | 59 % |
Customization of the customer experience | 57 % |
These data clearly show that the integration of the best AI tools for marketing into your marketing strategies can transform your results.
Best AI tools for marketing for advertising optimization
Programmatic purchase platforms (eg Albert AI)
Programmatic purchasing platforms, such as Albert AI , transform the management of advertising campaigns. These AI tools for marketing use artificial intelligence to automate and optimize the purchase of real -time advertising spaces. Albert AI analyzes millions of data in a few seconds, identifies the best opportunities and adjusts campaigns to maximize their impact.
With Albert AI, you can:
Automate campaign management on several platforms (Google, Facebook, Instagram).
Identify the most relevant audiences thanks to behavioral analysis.
Reduce advertising costs while increasing conversions.
Using a platform like Albert AI, you save time and improve your advertising performance. You can focus on strategic tasks, while letting AI manage the technical aspects.
Predictive analysis tools (e.g. Google AI, Meta AI)
IA tools for marketing and predictive analysis, such as Google AI and Meta Ads AI, play a key role in optimizing advertising campaigns. These technologies use advanced algorithms to anticipate user behavior and adjust strategies accordingly.
Here is how these tools for marketing improve your campaigns:
Conversion optimization : an average increase of 18 % of the conversion rate compared to manual campaigns.
Intelligent retargeting : relaunch of Internet users with personalized advertisements, reducing the abandonment rate.
Creation of similar audiences : identification of new potential customers with high conversion rates.
Type of result | Value |
|---|---|
18% | |
Increased conversions | 30% |
Cost reduction by lead | 25% |
Increase in performance | 20% |
Additional clicks generated | 42% |
Performance Improvement | 40% |
By integrating these AI tools for marketing into your strategies, you benefit from hyper-personalization that improves the commitment and overall performance of your campaigns.
Optimization solutions for advertising auction (eg Adzooma)
Adzooma is a powerful solution to optimize your advertising auctions. This tool analyzes your campaigns in real time and offers adjustments to maximize their profitability. Thanks to its user -friendly interface, you can easily identify improvement opportunities and apply recommendations in one click.
The main advantages of Adzooma include:
A reduction in costs per click thanks to optimized auctions.
Simplified management of campaigns on several advertising platforms.
Detailed reports to monitor performance and adjust your strategies.
By using Adzooma, you can improve the profitability of your campaigns while reducing the time spent on their management. This tool is particularly useful for small and medium -sized businesses seeking to maximize their return on investment.
Best AI tools for marketing for customer personalization
Recommendation engines (eg Salesforce Einstein)
Recommendation engines , such as Salesforce Einstein, transform the way you personalize the customer experience. These tools for marketing analyze the data in real time to suggest products or services adapted to the preferences of each user. For example, Netflix uses more than 1,300 recommendation engines to analyze viewing habits, which contributes to a customer retention rate over 90 % . Amazon, on the other hand, generates around 35 % of its turnover thanks to its recommendation system. These figures show how these technologies can boost your performance.
With Salesforce Einstein, you can:
Identify the most relevant products for each customer.
Anticipate needs thanks to predictive analysis.
Improve customer engagement by offering personalized recommendations.
By integrating a recommendation engine, you optimize your campaigns and strengthen your customers' loyalty.
Behavioral analysis tools (e.g. emplifi)
IA tools for marketing and behavioral analysis, as Emplifi, help you understand the expectations of your customers. These solutions collect and analyze user interactions on your platforms. You can thus identify the trends and adjust your strategies accordingly. For example, Sephora has increased its conversion rate by 80 % thanks to personalized recommendations on its mobile application. This shows the direct impact of behavioral analysis on your results.
With Emplifi, you can:
Follow user behavior in real time.
Identify the friction points in the customer journey.
Adapt your campaigns to meet the specific expectations of each segment.
These AI tools for marketing allow you to make decisions based on concrete data, thus improving the customer experience.
Advanced segmentation platforms (eg ActiveCampaign)
Advanced segmentation platforms, such as ActiveCampaign, allow you to personalize your large -scale marketing campaigns. These tools for marketing automatically segment your audience according to specific criteria, such as preferences or behaviors. ActiveCampaign offers features such as the creation of personalized customer journeys and the automation of interactions. You can send the right message at the right time.
Here is what you can do with ActiveCampaign:
Identify satisfied and dissatisfied customers.
Personalize your communications for each segment.
Automate interactions to save time.
Using an advanced segmentation platform, you improve the relevance of your campaigns and maximize your conversions. These solutions are one of the best AI tools for marketing to optimize your marketing strategies.
Best AI tools for marketing for marketing automation
Campaign management software (eg HubSpot AI)
Campaign management software , like HubSpot AI, simplify the planning and execution of your marketing strategies. HubSpot AI analyzes customer data to identify the most qualified prospects. He then offers recommendations to optimize your campaigns. You can automate repetitive tasks, such as sending emails or lead management, while keeping total control over your actions.
With HubSpot AI, you benefit from:
An intelligent segmentation of your audience.
Suggestions based on real -time data.
Fluid integration with other AI tools for marketing.
Using software like HubSpot AI, you save time and improve the accuracy of your campaigns. This allows you to focus on strategic initiatives.
Marketing email automation (eg drift email, sentence)
The automation of marketing emails transforms your campaigns into real conversion engines. Drift Email and Phrasee use artificial intelligence to customize your messages and optimize their impact. Drift Email analyzes interactions in real time to send emails at the ideal time. Phrasee, meanwhile, generates engaging objects and content thanks to the treatment of natural language.
The results speak for themselves:
27 % of companies find a 27 % increase in the commitment rate.
50 % of automated campaigns generate 50 % of additional leads.
53 % of companies get a higher return on investment of 53 %.
These AI tools for marketing allow you to maximize the efficiency of your campaigns while reducing manual efforts. You can achieve your marketing goals faster.
AI tools for marketing and social media management (eg Buffer AI)
Social networks play a key role in your marketing strategy. Buffer AI helps you manage your publications and analyze their performance. This tool identifies the best moments to publish and offers adjustments to maximize commitment. You can plan your posts in advance and follow their impact with detailed reports.
With Buffer Ai, you can:
Automate the publication of your content.
Identify the trends that capture your audience.
Adjust your strategies according to the data collected.
By integrating Buffer AI into your workflow, you optimize your presence on social networks while saving time. This allows you to remain competitive in a constantly evolving digital environment.
Best AI tools for customer service marketing
Smart chatbots (eg drift, intercom)
Intelligent chatbots are revolutionizing customer service management. With AI tools for marketing like Drift and Intercom, you can automate up to 80 % of current requests. These solutions reduce the volume of tickets and offer instant answers to frequent questions. Motel Rocks, for example, observed an improvement of 10 % of its customer satisfaction rate (CSAT) after their implementation.
Here is what these chatbots bring to your business:
A reduction in response times for simple requests.
A fluid customer experience thanks to rapid interactions.
A decrease in the workload for your teams.
By integrating these AI tools for marketing, you improve customer satisfaction while optimizing your resources. Intelligent chatbots thus become essential allies to offer fast and efficient service.
Virtual assistants (eg Chatgpt)
Virtual assistants, like Chatgpt , bring a new dimension to customer service. These AI tools for marketing allow you to personalize interactions while reducing response times. Companies save up to 2.5 billion hours of work each year thanks to these solutions. IKKS, for example, automated 79 % of its conversations and recorded an increase of 52 % of accompanied visitors.
The advantages of AI tools for marketing include:
A 50 % reduction in the time required to finalize a purchase.
An improvement of 24 % of customer satisfaction.
An average increase of 20 % of the conversion rate.
With Chatgpt, you can offer a personalized and efficient customer experience, while strengthening the loyalty of your consumers.
Tools for marketing of feelings (e.g. Social AI))
Understanding the emotions of your customers is essential to improve their experience. Sprout Social AI analyzes the feelings expressed in interactions, allowing you to adapt your answers accordingly. This tool identifies trends and friction points, helping you adjust your strategies.
Key features include:
A real time analysis of comments and messages.
An identification of opportunities to strengthen customer satisfaction.
Optimization of interactions to meet specific expectations.
Using Sprout Social AI, you can better understand your customers and offer them a service that meets their needs. This strengthens their commitment and loyalty to your brand.
Best AI tools for marketing for analysis and insights
Marketing data analysis platforms (eg Table AI)
Platforms like Table AI transform your raw data into usable information. This tool helps you to view the performance of your marketing campaigns thanks to interactive dashboards. You can quickly identify what is working and what should be improved. Table AI simplifies the analysis of trends and allows you to make informed decisions.
Here are some key indicators that you can follow :
Sessions : Measure the number of visits on your website.
CAC (acquisition cost) : evaluate how much new contact costs.
Number of conversions : Identify how many visitors become customers.
Conversion rate : Analyze the percentage of visitors who carry out a desired action.
Average basket : Find out how much each customer spends on average.
Basket abandonment rate : Locate customers who leave before finalizing their purchase.
With Table AI, you get a clear view of your marketing performance. This allows you to adjust your strategies to maximize your results.
IA tools for competitive monitoring marketing (eg Semrush, Ahrefs AI)
The IA tools for competitive monitoring marketing , such as Semrush and Ahrefs AI, help you monitor your competitors and identify opportunities. Semrush analyzes the keywords used by your rivals and shows you how to improve your SEO strategy. Ahrefs, meanwhile, focus on backlinks and the performance of competing sites.
With these IA tools for marketing, you can:
Identify keywords that generate traffic for your competitors.
Discover the sites that redirect to your rivals and establish similar partnerships.
Analyze the efficient content to adapt your strategy.
These solutions allow you to remain competitive by anticipating the movements of your competitors and optimizing your online presence.
Predictive analysis solutions (eg Google Analytics 4)
Google Analytics 4 revolutionizes predictive analysis in marketing. This tool uses artificial intelligence to anticipate user behavior. You can adapt your campaigns even before your customers make a decision. Google Analytics 4 helps you understand the customer journey and identify the friction points.
The advantages include:
A better understanding of user preferences.
Recommendations to improve your campaigns.
Optimization of return on investment through specific data.
By integrating Google Analytics 4, you can predict the needs of your customers and adjust your strategies to maximize your results.
Best AI tools for marketing and SEO and SEO
Keyword generators (e.g. Frase.io, Marketmuse)
Keyword generators based on AI, such as Frase.io and Marketmuse, simplify the search for strategic terms for your content. These tools for marketing analyze trends and identify the most relevant keywords for your audience. Frase.io is distinguished by its ability to extract keywords with high potential depending on the performance of competitors. Marketmuse, on the other hand, uses automatic learning to offer terms that strengthen the semantic relevance of your texts.
With these IA tools for marketing, you can:
Quickly identify keywords with a large volume of research.
Optimize your content to meet the expectations of search engines.
Improve your ranking on specific requests.
By integrating these solutions, you save time and increase your chances of attracting qualified traffic.
Other AI tools for content optimization marketing (eg Surferseo, Clearscope)
Surferseo and Clearscope transform the way you optimize your content. Surferseo analyzes more than 500 factors to provide you with specific recommendations. It helps you structure your articles and integrate the essential keywords. Clearscope, for its part, focuses on improving semantic quality. He offers suggestions to enrich your texts and make them more relevant for search engines.
Here is what these tools for marketing allow you to do:
Compare your content with those of the best classified competitors.
Identify gaps in your current texts.
Obtain recommendations to improve readability and commitment.
These IA tools for marketing guarantee effective optimization, thus increasing your chances of achieving the first page of search results.
SEO performance analyzers (eg Semrush)
SEO performance analyzers, like Semrush, offer you a complete view of your referencing efforts. Semrush follows your positions on strategic keywords and analyzes the quality of your organic traffic. It also identifies improvement opportunities to maximize your conversions.
Key indicators followed by Semrush:
Organic traffic
Traffic quality
Positions on strategic keywords
Organic conversions
Number of keywords positioned
To go further:
Follow the positioning of your targeted requests regularly.
Analyze the conversions from your SEO traffic.
Monitor the positions to adjust your strategies.
With Semrush, you get precious insights to refine your campaigns and improve your results.
IA tools for marketing and social networks management
Automated content planners (e.g. Lately)
Automated content planners, such as Lately, transform the management of social networks. Lately uses artificial intelligence to analyze your existing content and extract the most engaging elements. These extracts are then transformed into publications adapted to each social platform. You save time while maximizing the impact of your messages.
With Lately, you can:
Automatically generate publications from long content, such as articles or videos.
Plan your publications on several platforms with one click.
Analyze performance to adjust your strategies.
This tool helps you maintain a constant presence on social networks, while optimizing your marketing efforts.
Understanding social trends is essential to remain relevant. Emplifi allows you to identify the subjects that captivate your audience. This tool analyzes interactions on your platforms and detects opportunities to start your subscribers. For example, it can reveal the most efficient hashtags or content formats.
With Emplifi, you can:
Follow your brand mentions in real time.
Identify influencers relevant to your campaigns.
Adapt your content to the expectations of your audience.
By using Emplifi, you improve your strategy based on concrete data. This strengthens your connection with your community.
Interactions management solutions (e.g. SPROUT Social AI)
Sprout Social AI simplifies the management of interactions with your subscribers. This tool brings together all your messages and comments in one place. You can respond quickly and customize your exchanges. Sprout Social AI also analyzes the feelings expressed in interactions, helping you better understand your customers.
The key indicators followed by Sprout Social AI include:
Engagement rate.
Clicks on links.
Conversions.
Time spent on the site.
Companies like Spotify have quintuplet their automated marketing campaigns thanks to these IA tools for marketing. Cdiscount, for his part, tripled the king of his promotions by personalizing his interactions. By integrating Sprout Social AI, you improve commitment and optimize your performance on social networks.
The best IA tools for marketing transform marketing into 2025. They increase the king, improve conversion rates and optimize customer engagement. For example, personalized e-mail campaigns via IA have increased opening rates by 59 % , while ultra-personalized recommendations increase the average value of baskets by 20 %. By adopting these technologies, you can automate your processes, personalize your campaigns and surpass your competitors. Test these solutions now to maximize your performance and achieve your strategic goals.
Good to know about AI tools for marketing to use in 2025
Expert references and credible studies
Recent studies
An analysis of Gartner (2024) reveals that 80% of marketing teams will integrate AI tools for marketing in their workflows by 2025. To deepen: Gartner Marketing Technology Survey
McKinsey's report “The State of AI in Marketing 2024” shows that companies using generative AI see a 35% increase in their marketing ROI. Read the full study: McKinsey AI in Marketing Report
Recognized experts in AI tools for marketing
According to Philip Kotler, professor emeritus at the Kellogg School of Management: “AI marketing is redefining the fundamentals of the customer journey.” His full analysis is available here: Kotler Marketing Group
Ann Handley, Chief Content Officer of MarketingProfs, emphasizes: “AI tools for content marketing should amplify the human voice, not replace it.” Her latest book, “Everybody Writes,” expands on this concept: MarketingProfs Resources
Detailed testimonies on AI tools for marketing
Testimonial 1
“Our team integrated Jasper.ai for content creation and reduced our production time by 60% while improving our engagement by 25%.” – Sarah Johnson, CMO at TechGrowth Inc. Source: TechGrowth Case Study
Testimonial 2
“Albert AI’s predictive analytics allowed us to optimize our digital campaigns with unprecedented precision, generating 40% more qualified leads.” – David Chen, Digital Marketing Director at OmniRetail. See the full study: OmniRetail Success Story
In -depth case studies of IA tools for marketing
Case 1: Transformation in L'Oréal
L'Oréal has deployed an IA platform integrating Persiado for linguistic personalization, resulting in a 28% increase in email conversion rates. Complete details: L'Oréal Digital Transformation
Case 2: Sephora experience
The AIP application of Sephora allowed a 31% increase in cross-channel sales thanks to the hyper-personalized recommendation. Detailed analysis: Sephora Retail Technology
Real user experiences
Experience 1
“As a freelancer, Copy.ai has allowed me to increase my writing productivity by 5x while maintaining my unique voice.” – Emma Rodriguez, Content Marketing Consultant. Portfolio: Emma Rodriguez Marketing
Experiment 2
“The video synthesis tool Synthesia.io saved us €15,000 in video production this year.” – Thomas Leroy, media manager at StartUp France. Video testimonial: StartUp France YouTube
IA tool segmentation for marketing
Business type | Recommended tools | Main use case |
|---|---|---|
TPE | Canva Magic Write | Quick visual creation |
SME | HubSpot Content Assistant | Marketing automation |
Eti | Salesforce Einstein | Predictive analysis |
Startups | Jasper.ai | Content generation |
Large accounts | IBM Watson advertising | Cognitive advertising |
Diagram: IA implementation cycle - from Audit to continuous optimization
Questions/answers on AI tools for marketing
1. What tool is the most suitable for small businesses?
VSEs particularly benefit from IA tools for marketing like Canva Magic Write for their value for money and ease of use. See the complete comparison: Forrester Small Business Tech
2. How to guarantee the authenticity of the content generated by AI?
The approach recommended by content Authenticity Initiative combines IA tools for marketing and human validation. Find out more: Content Authenticity Initiative
3. What are the legal risks to consider?
The GDPR imposes strict rules on the use of data for marketing. Consult the Guidelines: CNIL IA and Marketing
4. How to measure the king of tools for marketing?
The measurement framework proposed by MIT includes 5 kpi key. Complete methodology: MIT Sloan Marketing Metrics
5. Will AI tools for marketing replace marketers?
As Rand Fishkin, founder of SparkToro, explains: “AI is a skill enhancer, not a replacement.” In-depth analysis: SparkToro Blog
6. What budget to implement these tools for marketing?
A Deloitte study reveals average costs of € 5,000 to € 50,000/year depending on the size of the company. Details: Deloitte Marketing Tech Costs
7. How to train your teams in these new AI tools for marketing?
The American Marketing Association Covering Programs cover AI Marketing. Training catalog: AMA Training
8. What trends are emerging for 2025?
The CB insights report identifies 5 major trends. Access to the report: CB Insights Ai Trends
9. How to choose between SaaS solution and tailor -made development?
Gartner's comparative analysis provides a clear decision -making framework. Assessment matrix: Gartner Marketing Tech Guide
10. Are there AI tools for marketing specialized by sector?
Yes, as explained in the Harvard Business Review, verticalization is accelerating. Full article: HBR Vertical AI
FAQ on AI tools for marketing
What are the advantages of using AI tools for marketing?
AI tools increase your productivity. They automate repetitive tasks, analyze data quickly and personalize your campaigns. You save time, reduce costs and improve your results. These AI tools for marketing also allow you to better understand your customers and optimize your strategies .
How to choose the best IA tool for marketing for my business?
Identify your specific needs. If you want to automate emails, choose a tool like Drift Email. For SEO, opt for surfeo. Compare features, costs and possible integrations with your existing systems.
Are IA tools for marketing suitable for small businesses?
Yes, many tools for marketing, like Canva or Buffer AI, are affordable and easy to use. They help small businesses save time and improve their efficiency. You can start with simple solutions and evolve according to your needs.
Do IA tools for marketing replace humans in marketing?
No, AI tools for marketing complete your work. They automate repetitive tasks and provide insights. However, creativity, strategy and human interaction remain essential for successful campaigns.
Is it difficult to integrate AI tools for marketing into an existing strategy?
No way. Most IA tools for marketing, such as HubSpot AI or ActiveCampaign, easily integrate into your current systems. They offer guides and supports for rapid implementation. You can start gradually to adapt.
See also
15 AI tools to improve your productivity effectively
15 content marketing tools to generate qualified leads
15 essential tools to optimize your sales strategy
