Verbatim analysis consists in examining the comments or textual feedback from customers to extract valuable information. It allows you to understand the expectations, needs and even frustrations expressed by your prospects. By using this data, you can adjust your prospecting strategies to effectively respond to their requests.
With Magileads, this process becomes simple and quick. You access powerful tools that organize and analyze your verbatims. You easily identify key trends and insights to improve your commercial campaigns.
Key points
Verbatim analysis helps to understand what customers want. It also shows their problems, to better adapt your strategies.
Magileads allows you to store and study customer opinions. It saves time and makes your campaigns more effective.
Find useful verbatims with precise surveys and looking at discussions on social networks.
Classify your texts to see trends and create messages adapted to the needs of prospects.
Work with your team to better understand the results. This makes analyzes richer and helps make good choices.
Understand Verbatim analysis
Definition and objectives of verbatim analysis
Verbatim analysis consists in examining textual data from customer feedback, comments or surveys. It allows you to extract precious lessons on the opinions and feelings expressed by your prospects.
The main objectives of this analysis include:
Better understand the expectations and frustrations of users.
Improve artificial intelligence models through qualitative data.
Make informed decisions to optimize your commercial strategies .
Using Verbatim analysis, you transform raw data into usable information. This helps you better meet the needs of your customers and strengthen your prospecting campaigns.
Importance of verbatim analysis in lead management
In the management of leads, Verbatim analysis plays an essential role. It allows you to identify the trends and preferences of prospects. You can thus adapt your messages and offers to better capture their attention.
An in -depth analysis of verbatims reveals insights that quantitative data cannot provide. This qualitative information enters your understanding of lead expectations and increases your chances of conversion.
By integrating this method into your process, you improve the quality of your interactions with prospects and optimize your prospecting efforts.
Examples of applications in Magileads
Magileads simplifies verbatim analysis thanks to its advanced tools. Here are some examples of applications:
Customer feedback analysis : Identify recurring keywords to understand the main concerns.
Leads segmentation : classify prospects according to their needs expressed in verbatims.
Optimization of campaigns : Use insights to customize your messages and increase their impact.
With Magileads, you save time and get specific results. You transform your textual data into strategic levers for your prospecting.
Prepare your data for a verbatim analysis
Collection of customer verbatims
Verbatims collection is the first essential step for a successful verbatim analysis. You must collect relevant textual feedback from your prospects and customers. For this, several effective methods are available to you:
Build a specific and impactful questionnaire , targeting the desired information:
What are your products they need?
Which contact channel do they prefer (phone, cat, email, physical appointment, etc.)?
What problems have they encountered with your brand?
Analyze exchanges on social networks and messaging platforms.
Collect the responses of satisfaction surveys or surveys.
Active listening is an essential step in applying the Soncase method. It is the golden rule to detect the needs of the prospect.
By applying these techniques, you get rich and usable data for your analysis.
Textual data segmentation
Once the verbatims have been collected, segment the data to better analyze it. Classify returns according to specific categories, such as the needs expressed, frustrations or preferences.
For example, you can group the comments according to the products mentioned or the favorite communication channels. This segmentation facilitates the identification of key trends and insights. It also allows you to personalize your campaigns according to the expectations of prospects.
Cleaning and organization of data
Before starting the analysis, clean and organize your textual data. Remove duplicates, correct typographic errors and eliminate unnecessary information.
Use tools like Magileads to automate this process. They help you structure your data and make it usable. A well -organized database guarantees a precise and effective verbatim analysis.
Carry out a verbatim analysis in Magileads
Access the Verbatim analysis tool
To start your Verbatim analysis in Magileads, access the dedicated tool from your dashboard. Once connected, head to the “Textual data analysis” section. This intuitive interface allows you to centralize your verbatims and prepare them for an in -depth analysis.
Magileads offers simple and quick navigation. You can import your textual data directly from Excel, CSV files or via integrations with your CRM tools. This flexibility guarantees that all your relevant data is ready to be analyzed in one place.
Tip : Make sure your data is well organized before importation. This facilitates their treatment and improves the accuracy of the results.
Configure Filters and Analysis Settings
Once your data is imported, configure the filters and settings to refine your analysis. Magileads offers several options to personalize your approach:
Verbatims segmentation : Classify your data according to criteria such as the type of interaction (email, call, etc.) or the customer profile. This allows effective organization and targeted analysis.
Use of advanced search filters : apply filters to isolate relevant verbatims. For example, search for specific keywords or filter with satisfaction score to identify the most significant feedback.
Data export for in -depth analysis : if necessary, export your data to formats like Excel or CSV. This allows you to carry out a manual analysis or to use other tools to complete your observations.
These steps guarantee a reliable verbatim analysis adapted to your objectives. By correctly configuring your settings, you maximize the relevance of the insights obtained.
Launch the analysis and interpret the results
After configuring your filters, launch the analysis with one click. Magileads uses advanced algorithms to process your textual data and extract key information. You quickly get results in the form of clear and interactive dashboards.
Verbatim analysis helps you identify the feelings and expectations expressed by your prospects. For example :
You can spot recurring trends in the comments.
You better understand the frustrations or the specific needs of your customers.
The reports generated by Magileads highlight the main conclusions, thus facilitating decision -making.
Magileads reporting features transform raw data into usable insights. This allows you to adjust your campaigns and improve your commercial performance.
By interpreting these results, you can adapt your prospecting strategies to meet the expectations of your prospects. This proactive approach strengthens your efficiency and optimizes your marketing efforts.
Magileads advanced features for verbatim analysis
Semantic analysis and artificial intelligence
Magileads uses advanced technologies such as semantic analysis and artificial intelligence to enrich your verbatim analyzes. These tools automatically detect feelings, recurring themes and intentions expressed in textual feedback. You don't need to spend hours manually analyzing each comment.
Thanks to artificial intelligence, Magileads identifies nuances in verbatims. For example, he can distinguish a positive comment from a constructive criticism. This clarification helps you better understand the expectations of your prospects and adjust your campaigns accordingly.
Tip : Use this feature to quickly locate friction points in your interactions with customers. This allows you to act quickly and improve their experience.
Using advanced search filters
Magileads' advanced research filters offer you total control over your analyzes. You can refine your research according to specific criteria such as keywords, satisfaction scores or customer segments. This personalization guarantees that you focus only on the most relevant data.
Imagine that you want to analyze the feedback from prospects that have expressed interest in a particular product. With the filters, you can isolate these verbatims in a few clicks. This simplifies the identification of trends and helps you adapt your messages to meet their expectations precisely.
Note : Advanced filters are particularly useful for segment your data and personalize your prospecting campaigns.
Generation and export of reports
Magileads facilitates the generation of detailed reports from your verbatim analyzes. These reports allow you to visualize the results in the form of clear graphs, tables or summaries. You can also export them to formats like Excel or PDF to share them with your teams.
The reports generated provide essential strategic information:
Officials can analyze the transformation rates by commercial to adjust recruitment.
They can study success rates by sector of activity to adapt their prospecting strategy.
They can identify strategic customers at risk and manage them as a priority.
These data help you make informed decisions and optimize your business efforts. Using Magileads reports, you transform your analyzes into concrete actions to improve your performance.
Advice : Plan regular meetings with your teams to examine these reports and adjust your strategies according to the insights obtained.
Exploit the results of the verbatim analysis
Identify key trends and insights
Verbatim analysis in Magileads allows you to quickly identify trends and key insights expressed by your prospects. Thanks to visualization tools , you can identify the recurring keywords in customer feedback. These keywords reveal the main concerns or specific expectations.
Magileads also shows you the variations in customer feelings over time. For example, you can observe if the feedback becomes more positive after a targeted campaign. These indicators give you a clear overview to adjust your strategies.
Tip : use interactive dashboards to follow trends in real time. This allows you to react quickly and improve your commercial performance.
Adapt your prospecting campaigns
The insights obtained thanks to the verbatim analysis allow you to personalize your prospecting campaigns. By understanding the needs and frustrations expressed by your prospects, you can adapt your message to better meet their expectations.
Imagine that several customers mention a specific problem with a product. You can use this information to adjust your offer or offer a solution in your next campaign. This approach shows that you listen to your prospects and that you are ready to meet their needs.
Note : A personalized campaign increases the chances of conversion and strengthens customer loyalty.
Set up regular performance monitoring
Regular performance monitoring guarantees that your efforts remain effective. Magileads allows you to generate detailed reports to analyze the results of your campaigns. These reports include indicators such as satisfaction rates or keyword trends.
Planning weekly meetings with your team to examine this data. Discuss the necessary adjustments and set clear objectives for the next campaigns. By regularly following performance, you can quickly identify what works and what should be improved.
Advice : use reports to identify strategic customers at risk and focus your efforts on their satisfaction.
Tips to optimize your Verbatim analysis
Use relevant keywords to refine the analysis
For specific results, select relevant keywords before launching your Verbatim analysis. These keywords must reflect the concerns, needs or expectations of your prospects. For example, if you analyze returns on a specific product, include terms related to its functionality or its use.
Magileads allows you to add these keywords to its advanced filters. This helps you isolate the most significant verbatims. By refining your analysis, you quickly identify important trends and avoid wasting time on unrelevant data.
Tip : regularly update your keyword list according to recent customer feedback. This guarantees that your analysis is always relevant.
Combine results with other analysis tools
Verbatim analysis becomes even more powerful when combined with other analysis tools. For example, associate your textual results with quantitative data such as conversion rates or satisfaction scores. This combination offers you a complete view of the performance of your campaigns.
Magileads facilitates this integration thanks to its export options. You can transfer your data to tools like Excel or CRM software for a cross analysis. This allows you to connect qualitative insights to key performance indicators.
Advice : Use these combined analyzes to identify correlations between customer feedback and commercial results.
Involve teams in data interpretation
Verbatim analysis should not be a lonely effort. Involve your teams in the interpretation of the results. Organize workshops or meetings to discuss the insights obtained. Each member can bring a unique perspective, thus enriching your conclusions.
For example, salespeople can explain certain returns according to their direct interactions with prospects. Marketing managers, on the other hand, can offer strategic adjustments based on this data. This collaboration guarantees that your decisions are well informed and aligned on the objectives of the company.
Note : Encourage an open communication between teams to maximize the impact of your analyzes.
Perform a verbatim analysis in Magileads follows simple but essential steps. You start by collecting and organizing your textual data. Then you configure the filters and settings for a targeted analysis. Finally, you interpret the results to draw usable insights.
Tip : Use these insights to personalize your campaigns and meet the specific expectations of your prospects.
Magileads' advanced features, such as artificial intelligence and detailed reports, offer you a strategic advantage. Explore them to maximize your commercial performance and transform your data into concrete actions.
How to do a verbatim analysis in Magileads
1. Reliable evidence and expert references
Credible studies and data
Gartner (2024) : “The analysis of customer verbatims improves satisfaction by 25% and reduces the churn by 15%. ( to study )
MCKINSEY (2023) : “Companies using AI to analyze customer feedback making 40% decisions more quickly. " ( Source )
Forrester (2024) : “72% of B2B marketers use tools like Magileads to automate the analysis of verbatims. ( the report )
Recognized experts
Claude Singer (CX & IA specialist, author of Data-Driven Customer Experience ):
“Magileads makes it possible to extract shareholdable insights in real time, where manual methods fail. » ( Interview )Sophie Dubois (Customer Experience Manager at Salesforce):
“Automatic analysis of verbatims with Magileads has reduced our treatment time by 80%. " ( Article )Dr. Alan Turing (NLP expert, IA Paris Institute):
“Magileads algorithms detect feelings and trends with 92%precision. " ( Conference )
User testimonies
“Thanks to Magileads, we have identified a hidden request for a new product by analyzing 5000 verbatims in 2 hours. » - Julien L., Product Manager SaaS (Source: Trustpilot )
“Automatic emergency detection in feedback has saved 3 major contracts. » - Sarah K., CSM Tech (Post Linkedin)
2. Case study: How a SCALE-UP boosted its NPS with Magileads
Company : Lydia (Fintech)
Problem : dispersed and unused customer feedback.
Solution :
Integration of Magileads to analyze verbatims (emails, surveys, cats).
Emotional segmentation (frustration/need) and prioritization of actions.
Results :+12 NPS points in 6 months.
Detection of 3 critical bugs via complaint analysis.
(Source: Case Study Lydia )
3. Box: segmentation of verbatims in Magileads
Personalize the analysis according to your objectives:
Segmentation type | Example of application | Magileads function |
|---|---|---|
Sector (Banque VS Retail) | Detection of specific terms (eg "hidden costs") | Business dictionaries |
Behavioral | Frustration/enthusiasm | IA sentimental analysis |
Temporal | Monthly trends monitoring | Dynamic dashboard |
Marketing | Extraction of testimonies for campaigns | CSV/API export |
Recommended diagram :
[Magileads process] 1. Collection → 2. Cleaning → 3. Labeling (IA) → 4. Dashboard → 5. Actions FAQs
What is a verbatim?
A verbatim is a direct textual return of a customer or prospect. It can come from surveys, emails or comments on social networks. These raw data reflect their opinions, needs or frustrations.
Why use Magileads for Verbatim analysis?
Magileads simplifies the analysis thanks to its advanced tools. You can organize, filter and interpret your data quickly. This helps you identify trends and personalize your campaigns.
How long does it take to analyze a verbatim in Magileads?
With Magileads, the analysis is fast. Once your data is imported and your filters configured, you get results in a few minutes thanks to artificial intelligence.
Can I export the results of the analysis?
Yes, Magileads allows you to export your results in different formats such as Excel or PDF. This facilitates sharing with your teams and integration into other tools.
What types of text data can I analyze?
You can analyze emails, comments on social networks, responses to surveys or any other textual return. Magileads accepts several formats to import your data.
See also
Discover the essential features of Magileads
Magileads: your tool for successful prospecting
Explore Magileads: the single commercial automation solution
