Marketing statistics and key figures to know this year

Marketing statistics

Understanding marketing trends and marketing statistics is essential to maintain your competitiveness in 2025. Technological innovations quickly transform processes, while consumer expectations push brands to adapt.

Did you know that 80 % of companies are already investing in omnichannel strategies to improve customer experience and marketing statistics? Hyper-personalization, made possible by AI, makes it possible to create ultra-targeted interactions. In addition, the automation of repetitive tasks is revolutionizing the daily life of marketers.

The figures speak for themselves: 92 % of marketing professionals note the significant impact of AI on their profession, and 35 % use it to optimize content creation. These marketing statistics reflect the importance of anticipating and integrating these developments into your strategies.

Key points for marketing statistics

• Generative AI helps create content faster and cheaper. Marketers can thus focus on important ideas.

• Personalization is very important. 86 % of customers are ready to pay more for a unique experience . Change your exchanges to make customers happy and faithful.

• Ecological actions increase customer confidence. 44 % of people leave a brand because of bad ecological practices. Show that you are engaged with real actions.

• Trade on social networks is growing quickly. Add purchase options to these platforms to attract users when they are active.

• Micro-influencers are better than major influencers. Their audience is more committed, which makes the campaigns more effective.

Statistics Marketing 2024: Complete tables by sector, Audience & Canal

(Sources: Hubspot, Nielsen, Gartner, Meta, Salesforce, Content Marketing Institute)

📊 Table 1: overall performance per channel (2024)

📈 Table 2: Marketing statistics by sector of activity

(Based on B2B & B2C campaigns in 2025)

Notes :

• The ROAS (Return on Ad Spend) is down in finance (-15% vs 2023) due to regulation.
• SMS dominates in e-commerce (45% of mobile conversions) .

📉 Table 3 of marketing statistics : Impact of the hearing size

(Data for email & social media campaigns)

Insight :

• Small audiences (<1K) convert 2x better but cost 3x more expensive in targeting time.

🎯 Table 4 of marketing statistics : key trends 2024

The impact of generative AI on marketing

Content creation optimized by AI for marketing statistics

Generative AI transforms the way you create content. It allows you to produce articles, videos and visuals in record time, while maintaining high quality. AI tools, such as text and video generators, simplify complex processes. You can focus your efforts on strategic tasks.

Did you know that the videos generated by AI already represent 40 % of video content on the main social media platforms?

Companies that adopt these technologies note significant gains. For example :

• AI tools reduce time and video production budget to 80 %.

• 96 % of marketers using videos generated by AI declare to obtain a positive king.

Automation of advertising campaigns

Automation of advertising campaigns thanks to AI helps you maximize the efficiency of your strategies. Algorithms analyze the data in real time to adjust messages and target audiences with precision. You can customize advertisements based on individual consumer preferences, increasing conversion rates.

Marketing statistics show that:

• 63 % of digital advertisements on the main e-commerce sites use videos generated by AI to instantly customize the content.

• E-commerce platforms that integrate videos generated by AI increase their online sales conversions by 46 %.

Marketing statistics on the adoption of AI

The adoption of AI in marketing is experiencing exponential growth. According to Gartner, by 2025, 30 % of marketing messages leaving major organizations will be generated synthetically, compared to less than 2 % in 2025.

Here are some key figures:

• More than 80 % of the marketing departments that have adopted AI report significant improvements in their processes.

• 81 % note an improvement in the customer experience.

• The global market for video generators per IA is estimated at USD 614.8 million in 2025 and is expected to reach USD 2,562.9 million by 2032, with an annual growth rate made up of 20 %.

These marketing statistics clearly show that generative AI has become an essential tool to optimize your strategies and meet consumer expectations.

📌 Key points to remember on these marketing statistics

1. The email remains king in B2B , but the SMS explodes in B2C .
2. Small audiences (<1K) require extensive personalization.
3. The short video dominates on social networks (Reels, Tiktok).
4. Generative AI reduces content creation costs.

🚀 Expert advice :
* ”In 2024, prioritize the quality of the data on quantity. A well -fueled CRM + of the AI ​​can boost your conversions by 30%. »*
- Laura Minsky , CMO at Datadriven Marketing.

Hyper-personalization and expectations of consumers

Personalization in customer journeys

Personalization plays a key role in improving customer journeys. By adapting each interaction to the specific needs of your consumers, you create a unique and engaging experience. Today's customers are no longer satisfied with a generic approach. They are looking for brands capable of understanding their preferences and anticipating their expectations for good marketing statistics.

The figures confirm this trend:

• 79 % of brands that exceeded their turnover forecasts have implemented a relevant personalization strategy.

• More than 86 % of buyers are ready to pay more for an exceptional customer experience.

• A bad customer experience pushes 38 % of consumers to turn to a competitor or cancel their order.

By integrating personalization into your customer journeys, you increase not only satisfaction, but also the loyalty of your consumers.

Technologies for advanced personalization

Advanced technologies, such as artificial intelligence and predictive analysis tools, revolutionize personalization. These solutions make it possible to collect and analyze data in real time to offer ultra-targeted recommendations. For example, algorithms can suggest products based on purchasing history or adapt marketing messages according to online behavior.

The advantages are clear on marketing statistics:

• Brands using these technologies see their income increase by 6 % to 10 %.

• Well -executed hyperpersonalization can multiply the return on marketing investment by 8, with an increase in sales of more than 10 %.

• 60 % of consumers become regular buyers after personalized experience.

In addition, 83 % of consumers say they are ready to share their personal data to benefit from tailor -made experience. This shows the importance of combining technology and transparency to establish confidence.

Marketing statistics on the impact of personalization

Personalization transforms marketing strategies and generates impressive results. Here are some marketing statistics that illustrate its effectiveness:

• 89 % of companies believe that personalization improves customer relations.

• 94 % of marketing specialists consider personalization as the future of content marketing.

• Personalized emails generate a click rate 119 % higher than standard emails.

• Almost 90 % of Internet users claim that personalization influences their purchasing decisions.

By segmenting your campaigns and adapting your messages, you can also increase your income. Personalized and segmented emails represent 58 % of business income. Finally, personalization offers a return on investment 5 to 8 times higher than other marketing approaches.

By adopting these practices, you can not only meet the growing expectations of consumers, but also strengthen your overall performance and good marketing statistics.

Sustainable marketing and brands commitment

Consumer expectations towards sustainability

Consumers today demand brands that they adopt sustainable practices . They want environmentally friendly products and transparent supply chains. You must meet these expectations to strengthen confidence and retain your customers.

💡 Note : customers quickly identify "greenwashing". They are looking for tangible evidence that companies take real measures to reduce their ecological footprint.

Blockchain technology is an excellent example of innovation that meets these expectations. Companies like Carrefour use it to allow customers to follow the origin of their food products. This transparency strengthens the credibility of your brand and shows your commitment to sustainability.

Integration of sustainable development in campaigns

To effectively integrate sustainable development into your campaigns, you must adopt an authentic approach. Consumers want to see concrete actions, not just promises. Here are some practices that you can implement:

• Use recycled materials in your products.

• Communicate on your efforts to reduce carbon emissions.

• Highlight local initiatives that support the community.

The blockchain can also play a key role. It offers total transparency in the supply chain, which reassures your customers on the origin and quality of your products. By integrating these elements into your campaigns, you show that your brand is aligned with the values ​​of your consumers.

Marketing statistics on fidelity linked to sustainable development

Sustainable practices directly influence consumer loyalty. Here are some data that illustrate this link:

These marketing statistics show that consumers, whatever their level of income, value brands engaged in sustainable practices. By adopting these strategies, you can not only attract new customers, but also strengthen the loyalty of your existing customers.

Social trade and conversational marketing

Evolution of social trade in marketing statistics in 2025

Social trade continues to transform the way in which consumers interact with brands. In 2025, this trend accelerated thanks to platforms like Tiktok and Instagram . These social networks now allow direct purchases via their applications, thus simplifying the customer journey.

💡 Tip : By integrating purchasing features on your social networks, you can capture the attention of users at the time they are most committed.

Marketing statistics figures confirm this development:

• In 2023, social trade generated $ 570 billion in turnover .

• This figure should reach $ 700 billion in 2025.

• By 2026, the value of social trade could reach $ 2.9 billions of dollars, an increase of 30.81 % compared to the previous year.

These data show that social trade is not a simple trend, but a strategic opportunity to increase your sales.

Importance of conversational marketing for commitment

Conversational marketing plays a key role in consumer engagement. Instant messaging options, such as chatbots or virtual assistants, quickly answer customer questions. These interactions strengthen trust and promote a positive user experience.

Consumers particularly appreciate this approach:

• More than 60 % prefer brands that offer instant messaging options.

• Over 80 % say they are satisfied with their experience with chatbots.

Using these tools, you can not only improve customer satisfaction, but also reduce response times and increase conversions.

Marketing statistics on the efficiency of social trade

Social trade and conversational marketing generate impressive results. Here are some key marketing statistics

• Brands that incorporate direct purchase features on social networks find a 20 % increase in sales.

• Companies using chatbots for customer service reduce their operational costs by 30 %.

These figures show that these strategies are not content to improve commitment. They also help optimize your overall performance. By adopting these practices, you can meet consumer expectations while increasing your profitability.

Data confidentiality and expectation management

New regulations on data protection for marketing statistics

Data confidentiality regulations are quickly evolving. The GDPR (General Data Protection Regulations) requires strict rules to protect personal information from consumers. The future EPRIVACY regulation will further strengthen these requirements, particularly in terms of consent for the use of cookies. These laws force you to rethink your marketing strategies to respect the rights of users while remaining competitive.

Electronic commerce, which represents 20 % of world sales and almost 30 % of world GDP , illustrates the growing importance of data in marketing. You must therefore adopt compliant practices to avoid costly sanctions and maintain the confidence of your customers.

Strategies to balance personalization and respect for privacy

To meet consumer expectations, you must find a balance between personalization and respect for privacy. A transparent approach is essential. Clearly explain how you collect and use the data. Give your customers options to control their personal information.

Inbound strategies, based on the creation of relevant content and precise targeting, are particularly effective. They make it possible to meet the needs of consumers without compromising their privacy. For example, you can use anonymized data to customize your campaigns while respecting the regulations.

Marketing statistics on concerns related to confidentiality

Confidentiality concerns strongly influence consumer behavior. According to marketing statistics, 79 % of users prefer to interact with brands that guarantee the security of their data. In addition, 41 % of consumers abandon a brand after a data violation.

These figures show that data protection is not only a legal obligation. It is also a lever to strengthen the loyalty and satisfaction of your customers. By adopting responsible practices, you can transform these challenges into opportunities to improve your marketing performance.

Influence marketing and niche communities

Influence marketing growth in 2025

Influence marketing continues to grow quickly, and 2025 promises to be a pivotal year. Digital platforms play a central role in this evolution. Nano -influencers, with their very committed communities , become key actors. They allow marks to touch specific niches with increased authenticity.

Data show that 80 % of luxury purchases will be influenced by digital in 2025. In addition, 71 % of prestigious brands will collaborate with specialized micro-influencers. These creators of ultra-specialized content reinforce the emergence of niche communities around passions such as high watchmaking or exceptional leather goods.

Role of micro-influencers and niches

https://www.esg-luxe.com/ressources/marketing-influence influence marketing codes Their audience, although more limited, is often very committed. This promotes authentic interactions and better connection with their audience. These influencers are perceived as experts in their fields, which makes them particularly effective for targeted campaigns.

Niche communities are formed around specific interests. For example, groups passionate about craft products or innovative technologies. By collaborating with micro-influencers, you can reach these market segments with unequaled precision.

Marketing statistics on influencer marketing efficiency

The campaigns carried out by micro-influencers generate impressive results. Their engagement rate exceeds that of macro-influencers, proving their effectiveness.

Micro-influencers, although fewer, are often more relevant to their audience , which makes them particularly effective in niche marketing.

Here are some key and marketing statistics :

1. A more limited but very committed audience .

2. More affordable costs for businesses.

3. A commitment rate higher than that of macro-influencers .

These marketing statistics confirm that micro-influencers and niche communities represent a strategic opportunity for brands wishing to maximize their impact.

Immersive technologies and interactive experiences

Use of augmented and virtual reality

Immersive technologies, such as augmented reality (AR) and virtual reality (VR), transform marketing experiences. With the VR, you can plunge your consumers into a captivating 3D environment . They explore 360 ​​degree virtual spaces, which creates a unique and memorable interaction. AR, on the other hand, enriches the real world by integrating digital objects. For example, an application can superimpose virtual furniture in a room to help customers visualize their purchases.

These tools make it possible to merge storytelling and immersion. By combining real and virtual elements, you engage your audience while strengthening the image of your brand and obtaining good marketing statistics.

Examples of innovative campaigns with AR/VR

Some brands have already adopted these technologies to create revolutionary campaigns. IKEA, for example, uses an AR application that allows customers to view their furniture in their home before buying them. Nike has developed a VR experience where users can virtually test their shoes in different sports environments.

These campaigns show how AR and VR can transform a simple advertising into an interactive experience. By using these tools, you can captivate your audience and retain it.

Marketing statistics on the adoption of immersive technologies

The figures confirm the growing impact of immersive technologies. According to marketing statistics, 70 % of consumers prefer to interact with brands that use AR or VR. In addition, companies that integrate these technologies in their campaigns note a 30 % increase in their customer commitment.

These data show that AR and VR are not only trends, but essential tools to remain competitive in a constantly evolving market.

The marketing trends addressed in this article show the importance of innovating to remain competitive. By adopting a proactive approach, you can transform these challenges into opportunities. Here are some key benefits:

• Optimize your marketing processes with AI for increased efficiency.

• Offer hyperpersonalized and relevant customer experiences.

• Increase the commitment of your audience, thus improving your feedback on investments.

💡 Tip : Experience these practices now. This will allow you to better meet consumer expectations and strengthen your position on the market.

User opinion & Expert Returns on 2024 Marketing Statistics

👩‍💻 User testimonials

Marie D.-B2B marketing manager (SaaS)
“This year, our main insight was the explosion of engagement rates on hyper-personalized campaigns. By integrating the AI ​​to segment our leads, we won +40% openings. On the other hand, the stats show that the B2B becomes more demanding: an e-mail subject rarely exceeds 6 words today. »»

Thomas L.-Founder of an e-commerce agency
"The 2024 figures confirm that SMS marketing is dethroning the email on certain segments. Our retail customers have 3x more conversions via SMS, but beware of the regulations. Consent is the key. »»

Aïcha S. - CRM project chef (Luxe)
* »The 2024 paradox? Consumers want both more personalization and more transparency. Our stats show that emails with a 'human' tone and Zero-Party data (declared preferences) have a higher 2x retention rate. »»

🎤 Expert analysis

Pr. Lucas Mercier - Digital marketing researcher (ESCP Europe)
“The latest studies show fatigue of social algorithms: brands must diversify their channels. The return of long-format newsletters (ex: substack) and the rise of CRM chatbots illustrate this quest for direct relationship, less dependent on the platforms. »»

Élodie van der Keilen-CMO of a tech scale-up
"in B2B, behavioral scoring is the major trend. We are no longer talking only about openings or clicks, but 'micro-commitments': time spent on a page, recurrence of visits ... This is what nourishes our ABM (account-based marketing). »*

Dr. Samuel Ho - Specialist in Data Privacy (Harvard)
“With the hardening of regulations (GDPR, DMA), marketers must review their approach. In 2024, brands that focus on absolute transparency (e.g. displaying the source of the data) saw their confidence rate increase by 35%. »»

Léa Cortez - Consultant in customer experience
"The Top 3 Insights 2024: 1) The short video (<30s) dominates everywhere, 2) Consumers zap after 2 seconds without perceived value, 3) IA chatbots reduce the cost of acquisition in B2C by 50%. »»

🚀 Concrete case

• Sophie & Hugo (Marketplace Eco-Responsable)
* »We tested the A/B Testing on our landing pages: versions with social evidence (customer reviews + green badges) convert 27% better. On the other hand, organic traffic drops due to new Algo SEO. We compensate by collaborative content (co-branding). »*

• Techlead Corp (Software publisher)
* »Our IA recovery sequence Drive 80% of our H1 sales. The key? E-mails based on the Inteent Data (ex: 'We noticed that you consulted x functionality'). But be careful not to fall into the creepy! »*

💡 The word of the end on marketing statistics

“Marketing 2024 statistics reveal a tension between hyper-personalization and ethics. The winners will be those who will be able to reconcile data and humanization. »
- Nicolas Faber , founder of the Digital Marketing Observatory.

FAQ on marketing statistics

What are the advantages of generative AI for marketing?

The generative AI accelerates content creation and improves personalization. It reduces production costs and time. You can focus on strategic tasks while offering more engaging customer experiences.

How to integrate sustainability into your marketing campaigns?

Put forward concrete actions such as the use of recycled materials or the reduction of carbon emissions. Communicate your efforts transparently. This will strengthen the confidence and loyalty of your customers.

Why is personalization essential for consumers?

Consumers are looking for experiences adapted to their needs. Personalization improves their satisfaction and their loyalty. It also increases your sales by precisely meeting their expectations.

Are micro-influencers more effective than macro-influencers?

Yes, micro-influencers have smaller but very committed audiences. Their authenticity and expertise in specific niches make them particularly effective for targeted campaigns.

How to guarantee data confidentiality while personalizing your campaigns?

Be transparent on the use of data. Offer customers a control over their personal information. Use anonymized data to personalize your campaigns while respecting the regulations.