SWOT analysis is an essential step in the development of a digital marketing strategy. Indeed, it can help you understand your strengths and weaknesses as well as the opportunities and threats that come your way. Currently, consumers rely heavily on digital means to search for products. Digital marketing then becomes a key element in selling […]
SWOT in digital marketing Lire la suite »
In terms of prospecting, if an email is fast and inexpensive, the study entitled « Email Marketing attitude BtoB 2016 of the Sncd » showed that 43 emails on average arrive in the inbox of a professional, 10 of which are of an advertising nature. It therefore seems difficult to capture his attention given the quantity of
E-mail prospecting: how to get more returns? Lire la suite »
You have a company, and you want to win new customers? You will have to go through the prospecting stage. This is necessary to improve your turnover and sustain your business. However, as there are different techniques to conduct it, it will be necessary to take into account according to the context and the type
Commercial prospecting: what is it and how to choose your strategy to succeed? Lire la suite »
Above all, we need to understand the psychology of today’s buyer. Nowadays, buyers collect information online, through various sources and according to their own wishes. That’s why marketers need to focus on understanding the buyer’s needs and helping them with their buying process instead of making direct requests. Demand generation is about qualifying and targeting
Transform your marketing practices with Demand Generation Lire la suite »
For anyone who owns and runs an online business, where they have to sell hundreds, if not thousands, of products. Quality content is a necessity. When an online entrepreneur is happy with the structure of their business, the conversations that take place are decent but the company lacks inbound traffic, then you need to apply
How will content strategy help your business? Lire la suite »
Are your sales reps complaining that your marketing team isn’t doing a good job of just making your company’s website fun to see? Or, if not, is your marketing team pointing the finger at your sales reps as lazy or worse, incompetent? These are situations that can arise and need to be corrected as soon
Smarketing: an essential strategy to coordinate your sales and marketing Lire la suite »
In today’s global market, the need for a strong B2B marketing strategy is certainly high. With the increasing impact of digital content on B2B decision makers, it becomes necessary for your brand to develop an effective B2B marketing strategy. Although companies are serious about their content marketing initiatives, their campaigns still fail. Despite having a
The 7 Best Ways to Develop a B2B Content Marketing Strategy Lire la suite »
Beginner or expert in the field of B2B prospecting, anyone can make mistakes as long as you know in advance what to avoid. Very lucrative if the right methods are adopted, B2B prospecting is also known to be a more complex discipline because it involves several decision-makers. In this article, we will tell you the
10 mistakes to absolutely avoid in B2B sales prospecting Lire la suite »
Today’s customers are much more aware of products, brands and prices than ever before. Typical features of today’s shopper are the presence of a smartphone to collect information about products and prices. They can shop in one store and checkout without waiting in line. To cater to such a complex set of customers, omnichannel marketing
For a more successful business, opt for omnichannel Lire la suite »
Reinforced on May 25, 2018, the GDPR or General Data Protection Regulation is a regulation that applies to all companies operating in the countries of the European Union. The main objectives of this legal framework are to allow European Internet users (adults and minors) to better control their personal data and companies to operate under
Understanding the GDPR and making your email campaigns compliant Lire la suite »
Inbound marketing, you have probably heard about it given the transformation and evolution of digital in recent years. This business strategy is all about attracting prospects to you and your business using different means. Capturing the attention of your prospects and making them engage in an action with your brand are the main vocations of
How to sustainably generate leads with inbound marketing? Lire la suite »
Lead nurturing is an essential ingredient of inbound marketing. It is the key to nurturing the relationship with your customers and to successfully converting them and retaining them to the brand. Getting a user to leave you their data and become a lead is a very important first step. However, from there to the final
What is lead nurturing? Lire la suite »
Lead generation is one of the main goals of marketers. To make this mechanism, and therefore the revenue, work to the maximum, you must first master the lead generation method. Then it is necessary to be able to apply a series of techniques that contribute to its increase. In this article, you will find an
Lead generation: processes, channels and keys to produce more Lire la suite »
In the era of digitalization, the social selling campaign is no longer presented as just an option, this strategy has become essential for B2B or B2C companies, medium or small. Social media is a great way to win leads and retain customers. At the level of these social platforms, you can make yourself known by
Social Selling a lever for digital marketing Lire la suite »
Marketing automation solutions improve influence and engagement with customers and prospects. They reduce mundane and repetitive tasks. This allows the marketing department to focus on marketing strategy. Automation has a direct impact on sales quality by delivering engaging messages made up of offers. The data that is fed must be continuously verified and standardized. Current
A beginner’s guide to marketing automation Lire la suite »
Tips to improve your Bounce Rate on the internet The Bounce Rate is frequently misunderstood by site managers. This article will allow you to know more and especially to know the tips to improve it. Digital marketing is effectively demonstrated through performance on the web. Google Analytics provides several tools and indicators such as bounce
Bounce misses or bounce rate tips to improve them Lire la suite »
Marketing and sales departments within a company must be consistent in terms of collaboration before adopting marketing automation techniques. Do you want to capture critical information about your potential customers, generate new business opportunities at all times, maintain customer relationships, analyze and calculate ROI, optimize actions, and align marketing campaigns with sales goals? The following
The fundamentals of marketing automation Lire la suite »
Competition today is fiercer than ever. There are many ways to collect leads and turn them into customers. One of the most effective ways is to identify the people who register for your webinars. Webinars are interactive and live online marketing presentations that use web conferencing technology. If you’re looking for a way to stand
Use webinars to qualify leads Lire la suite »
Even successful businessmen have a common answer when asked what is the most difficult aspect of starting a business. They will surely answer: find customers. Often, business owners have a very limited budget for marketing or advertising. This can really be an obstacle that seems insurmountable in the first few months of activity. A good
13 Ways to Find Customers for Your Business Lire la suite »
Commercial prospecting in B2B can be a complex operation that you can rationalize according to your means and objectives. Also, lead generation is a fundamental step in the sales process of a company, in digital marketing. Several methods can be used by your marketers to effectively generate qualified leads if you sell in B2B. The
What are the practical techniques for generating qualified leads in B2B? Lire la suite »
Did you know that lead scoring is a fundamental part of any automation strategy? However, given that the customer journey of B2B and B2C prospects is different. You must take this into account in order to properly qualify and nurture your prospects. Find out in this article how to do it. What is lead scoring?
Marketing automation: Lead Scoring for B2B and B2C Lire la suite »
If you are a company and you want to stand out from your competitors, digital prospecting is your best asset. It is a set of techniques specific to web marketing that aim to attract visitors to a site. These visitors are then converted into leads after an action is taken, and then into customers. However,
Digital prospecting: 3 promising techniques for a company in 2021 Lire la suite »
With over 600 million members worldwide, LinkedIn is one of the largest social networks. In fact, for businesses, it’s probably the best social network. Marketers are increasingly using LinkedIn as their first source of new leads and tangible revenue. This is because they can’t always wait for the marketing department to generate leads. In fact,
8 tips for using LinkedIn in commercial prospecting Lire la suite »
What is the influence of the CNIL in commercial prospecting? The General Data Protection Regulation, known as « GDPR », in force since May 25, 2018, is a European text aimed at regulating the processing of personal data on the territory of the European Union. It follows the amendment of the law relating to data processing, files
What is the influence of the CNIL in commercial prospecting? Lire la suite »
Expanding your customer base is one of the main challenges a B2B company faces in order to grow its business. Commercial prospecting in B2B requires the deployment of major resources. The strategies used to generate leads may differ from one company to another, but in the end, they are all based on the same foundation.
12 concrete ways to find B2B customers Lire la suite »
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