Techniques to get an attractive blog
The blog shares the most effective communication channels when embarking on digital marketing.
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Content strategy
Focus your customer acquisition strategy on social networks
The techniques for finding customers have changed since the advent of social networks. Here’s how to go about it now.
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Top 10 Best Mobile Marketing Strategies
Mobile marketing brings together communication methods for users of mobile devices such as smartphones.
Top 10 Best Mobile Marketing Strategies Lire la suite »
Digital marketing: the differentiation strategy
Do you want to adopt differentiation marketing for your business? Here’s how to do it.
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Affiliate marketing: how to take advantage of it?
Affiliate marketing consists of paying third parties, called « affiliates ». Here are some details to better understand.
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Digital marketing: why and how to digitize your business?
Digitizing your company seems inevitable at the moment but especially sine qua none for any company.
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The Social Media Manager: a major element of digital marketing
The Social Media Manager (SMM) is a vital need for the proper functioning of a successful and successful business.
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Position 0 on Google: how to reach it quickly?
Being on position 0 of Google makes SEOs dream. Here’s what you need to do to achieve this positioning.
Position 0 on Google: how to reach it quickly? Lire la suite »
The importance of digital sponsorship in the promotion of a brand
Promoting your products or services is a challenge. Digital sponsorship is the most obvious marketing solution.
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Digital marketing: on which social networks to position yourself in 2022?
For a company’s digital marketing, social networks are a real opportunity. Nevertheless, it is important to choose them well.
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Why and how to develop an influencer marketing strategy?
Influencer marketing takes the idea of celebrity support, and integrates it into a modern content-driven marketing campaign.
Why and how to develop an influencer marketing strategy? Lire la suite »
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replace content marketing? What are its prerogatives? Overview of content curation. What is content
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Market research or marketing research?
In general, the market research is carried out at the beginning of the project. It consists mainly of gathering information about a market. Marketing research , on the other hand, focuses on the promotion of a product or service. Despite this, the two conceptions can merge, or can depend on each other. What is the
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Develop your Web marketing strategy by the CMS
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers via the content of its website. In this field, competition is strong. To impose its brand within this jungle, the use of a CMS is a necessity. In this article, we will address this theme. What
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How to write a perfect business plan?
Recently, studies have revealed that 70% of entrepreneurs recommend writing a business plan before starting a company. Indeed, when properly exploited, it represents a powerful strategic tool that will serve as a benchmark for your business. Currently, future business owners tend to minimize the usefulness of a business plan in their projects. Indeed, one entrepreneur
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How to perfect your operational planning?
Having a solid operational plan in place can ensure the success of a project, especially at the team level. It is a necessary tool to achieve the goals you have defined in a strategy. A successful business plan is based on adhering to one crucial rule: « focus on the most important goals. » Indeed, you need
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How to run an inbound marketing campaign?
Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called « inbound marketing ». This concept was born in the United States. But
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How to make an effective competitive intelligence?
Competitive intelligence is a strategic device that allows you to indicate a demarcation tactic for your business. It consists of monitoring several elements that concern competition. This initiative allows us to stay one step ahead and offer better. In this article, we will focus on this topic. What is competitive intelligence? What are the steps
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What is a benchmark?
Meta description : benchmarking helps you guide your strategies to achieve your goals. It is about capturing good practices in various sectors, to adapt them in your process by bringing an innovative touch. The benchmark is used to improve your action plan decision-making. It allows you to measure the performance of your company on all aspects.
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Implement an Account Based Marketing strategy
Not all digital marketing techniques generate the same results when it comes to qualifying leads. To channel efforts, why not select leads that have strong potential upstream? This is the challenge of Account Based Marketing (ABM). In this article, we propose to understand how ABM works and benefits for your business. What is Account Based
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B2B prospecting and prospecting plan: what are the productive approaches?
The goal of B2B business prospecting is to find new customers. It has therefore been necessary to develop several techniques over the years. However, each available technique corresponds to a specific context . You will not be able to use wrongly through, at the risk of not convincing your target. In order to optimize your
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Be visible to prospects, what and how to do it?
For a prospect to become a customer, the company must first be clearly visible. And as we are in the digital age, the means of visibility par excellence is the web. This is why traditional prospecting techniques are less and less effective. The future of marketing now lies in online prospecting. This allows you to
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Lead generation: what does it consist of? And how to implement an effective strategy?
Lead generation is an important component of the prospecting process and ideally conversion. This is the first step in the buying cycle. It allows you to broaden the scope of your market. So what does it consist of? And what process should be adopted to generate more leads? What is lead generation? It is a
Do you know the essential tools for digital prospecting?
One of the stages of marketing is prospecting. Prospecting is about looking for customers and encouraging them to buy your products or services. Traditionally, it is the advertisements and salespeople who take care of this part. Only, time changes and prospects evolve too. Technology has taken a very important place in everyday life. This is
Do you know the essential tools for digital prospecting? Lire la suite »
Digital agency and brand content
Digital technology is becoming more and more important in today’s world. Merchants must then adapt to this new mode of communication, so as not to be overtaken. The rapid evolution of the digital world is forcing industries to adapt to it, at the risk of quickly falling into loss. Currently, a large majority of consumers
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