LinkedIn prospecting in 2023: does it still work?
The effectiveness of LinkedIn prospecting has already been proven. But in 2023, is this still the case?
LinkedIn prospecting in 2023: does it still work? Lire la suite »
Cross channel – Omnichannel
Which prospecting channels to combine for your persona?
You need to choose your prospecting channels according to your persona if you want to optimize your marketing efforts.
Which prospecting channels to combine for your persona? Lire la suite »
How to do omnichannel prospecting? By email, LinkedIn, SMS and VMS
Discover this practical guide to carry out your omnichannel prospecting (email, sms, vms). This will optimize your strategy.
How to do omnichannel prospecting? By email, LinkedIn, SMS and VMS Lire la suite »
Which channels should you choose for your BtoB prospecting plan this fall?
To acquire new customers, you have a variety of tools and approaches. This list will help you design your strategy.
Which channels should you choose for your BtoB prospecting plan this fall? Lire la suite »
Scraping: LinkedIn again slowed down in its fight
LinkedIn has registered a new judgment against him in his fight against a company collecting data from his public profiles. Under California law, what does « unauthorized » access to computer systems mean? On the spot, the Court of Appeal had to judge. The context: a dispute in which it had already ruled in 2019. It pits
Scraping: LinkedIn again slowed down in its fight Lire la suite »
How to optimize the use of your 2022 marketing budget?
The budget allocated to marketing has decreased overall. Therefore, here are some practical tips to optimize it in 2022.
How to optimize the use of your 2022 marketing budget? Lire la suite »
How in Magileads do you score your prospects?
Suitable for companies of all sizes and backgrounds, prospect scoring is the new must-have in digital marketing. It’s all about doing everything you can to turn your prospects into customers, because only sales really matter in the development of your business. Fortunately, to score your qualified leads properly, you can count on Magileads. What is
How in Magileads do you score your prospects? Lire la suite »
How does Magileads offer an omnichannel campaign?
Magileads is an international French start-up . With a base of more than 15 million BtoB contacts, it offers the 1st SaaS platform for customer / partner acquisition and loyalty in France. It is in this perspective that we support our customers and partners in expanding their field of prospects. The platform offers you a
How does Magileads offer an omnichannel campaign? Lire la suite »
Magileads: the omnichannel prospecting specialist at the Paris e-marketing show from 29 to 31 March
Magileads, the omnichannel prospecting expert, will exhibit at the Paris 2022 e-marketing show. Join us at booth 2AZ1!
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges you can turn into opportunities in 2022 to gain a head start.
3 challenges for e-commerce and digital marketing in 2022 Lire la suite »
5 tips to increase the performance of your business
To quickly improve your company’s performance, you should definitely know these five techniques.
5 tips to increase the performance of your business Lire la suite »
Banking marketing and new technologies
The banking marketing sector is not left behind in the face of the advent of digital. Here are the new challenges!
Banking marketing and new technologies Lire la suite »
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution to increase the turnover of a company. Here is to better understand
Mistakes not to make in digital marketing Lire la suite »
Top 10 Best Mobile Marketing Strategies
Mobile marketing brings together communication methods for users of mobile devices such as smartphones.
Top 10 Best Mobile Marketing Strategies Lire la suite »
Affiliate marketing: how to take advantage of it?
Affiliate marketing consists of paying third parties, called « affiliates ». Here are some details to better understand.
Affiliate marketing: how to take advantage of it? Lire la suite »
The impact of digital on an organization’s activities
Digital transformation is an opportunity for organizations. In a global way it is one of their major concerns.
The impact of digital on an organization’s activities Lire la suite »
Business Case | Challenges 2022: Acquisition and retention of your new customers
by Editorial BtoB Leaders | Jan 4, 2022 | | ABM & LeadGen – Business Case, Data and AI – Business Case #1 Initial situation: how did Monday Morning find its prospects? Monday Morning had a team of sales and sales assistants. » Our sales representatives worked with a good CRM, but an empty CRM,
Business Case | Challenges 2022: Acquisition and retention of your new customers Lire la suite »
Digital marketing: why and how to digitize your business?
Digitizing your company seems inevitable at the moment but especially sine qua none for any company.
Digital marketing: why and how to digitize your business? Lire la suite »
Why do you have to go through paid search on social networks?
Paid search on social networks is one of the most used sources of traffic. Here’s why you should adopt it.
Why do you have to go through paid search on social networks? Lire la suite »
The challenge of the API in digital marketing
The API is increasingly used in the world of the Internet. It exchanges and processes content between sites. This process makes it possible to increase the users of each of the protagonists. APIS help improve the user experience by facilitating access to various applications. Many don’t know what an API is. In this article, we
The challenge of the API in digital marketing Lire la suite »
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replace content marketing? What are its prerogatives? Overview of content curation. What is content
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Develop your Web marketing strategy by the CMS
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers via the content of its website. In this field, competition is strong. To impose its brand within this jungle, the use of a CMS is a necessity. In this article, we will address this theme. What
Develop your Web marketing strategy by the CMS Lire la suite »
How to perfect your operational planning?
Having a solid operational plan in place can ensure the success of a project, especially at the team level. It is a necessary tool to achieve the goals you have defined in a strategy. A successful business plan is based on adhering to one crucial rule: « focus on the most important goals. » Indeed, you need
How to perfect your operational planning? Lire la suite »
How to set up an effective blogging strategy?
More than half of Internet users consult blogs. Brands are required to offer substantial content marketing to deal with this reality. To succeed a blog, different parameters must be respected. In this article, we’ll look at how to use blogging smartly to stand out. What is a blog? Blogging comes from the English term Weblog
How to set up an effective blogging strategy? Lire la suite »
How to run an inbound marketing campaign?
Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called « inbound marketing ». This concept was born in the United States. But
How to run an inbound marketing campaign? Lire la suite »
