In a successful email, it's not just the message that matters. Whatever the purpose of your email, you must consider various elements. The presentation, the style of approach, and of course the typography are all major factors to take into account.
Fonts are very important in emails. A good font choice can make or break the consistency and effectiveness of your message . Some fonts should be avoided, while others will give you a , professional look . Certain fonts are better suited to specific industries and professions.
Every email campaign has different needs, and there are so many font types to choose from. To get inspired by the latest fonts , check out our list of the 10 best fonts for your email marketing campaign that will make you stand out. Choose one and make sure your email marketing campaign is a success!
What does the typography of emails represent?
A casual observer will surely say that only the message matters in the content of an email. However, a powerful without proper presentation won't be effective. Let's say target audience receives over 200 emails a day; what will you do to make your email stand out from the other 199? What will you do to avoid the trash or spam ? It won't be easy! But there are tricks to maximize the performance of your emails. First, you need to choose a secure font that matches your ambitions. To do this, there are three basic rules you absolutely must follow:
- Readability: Ensure all characters are sufficiently visible, clear, and legible. You cannot expect a good open rate with illegible text. Plain fonts are often considered the most legible.
- Clarity: Use a font that doesn't distract people when they read your text. Also, avoid fonts with very thin lines; those with wider lines are much better. The spacing should be at least 1.15 lines.
- Originality: the font must be suited to your company's visual identity. If it is, for example, a technology company, you should opt for modern and up-to-date fonts rather than a rustic or overly formal one.
Using the right fonts can improve your open and conversion rates . People only look at an email for a very short time. If you don't grab their attention at first glance, it simply means your message does n't have enough impact . Besides the font, the size, shape, color, and spacing of the characters are also crucial.
Top 10 secure fonts for your emails
Now that you know how to choose the best font , let's look at the best ones for emails . Using one of these fonts will ensure your message displays correctly in your inbox , as intended.
1 – Arial
It's probably one of the typefaces . It was designed in 1982 by Patricia Saunders and Robin Nicholas of Monotype Imaging . Originally intended for use on printers , it is now one of the best typefaces available.
2 – Verdana
Developed in 1996 by Matthew Carter for Microsoft, Verdana is a sans-serif . It's one of the most visually appealing fonts on screen . It features large characters and ample spacing for better clarity . This font looks even better on low-resolution screens. It can also be used as the default font in newsletters created with Sendinblue .
3 – Helvetica
It's one of the best-known and most widely used fonts sans-serif , it's characterized by rounded letters and large capitals clear characters that greatly simplify readability. If you're a graphic designer or typographer , this is the ideal font for you.
4 – Time New Roman
This classic hardly needs an introduction. It's frequently used as the default font in various word processing . It first appeared in 1932 in the British newspaper "The Times ." Since then, its popularity has never waned. On Windows operating systems, it's the default font for web pages in almost all browsers .
5 – Tahoma
sans-serif font included in Windows operating systems . It's characterized by narrower letters and tighter character spacing. But it was also designed for better - screen display . It's one of the few fonts that remains clearly legible even at smaller sizes . Like Verdana, it was also originally designed by Matthew Carter.
6 – Georgia
Georgia is also a sans-serif created by Matthew Carter in 1993. It is characterized by a legible and elegant appearance, well-spaced letters, and distinctive . It is a classic and excellent choice if you want a classy font that stands out from the crowd.
7 – Lucida
As its name suggests, Lucida clear and easy-to-read font . The letters are more spaced out than usual, and each character is also slightly larger, further enhancing readability. This font is particularly well-suited for print sizes or display on low-resolution screens
8 – Trebuchet
This is a typeface specifically designed for Microsoft Corporation in 1996. Since 2019, it has been widely used for web page layout. It is well-suited for on-screen reading due to legibility . The letter edges are rounded, and there is also increased spacing characters . This font is perfectly suited for emails.
9 – Geneva
This font is very similar to Helvetica , and can even be chosen as an alternative . It is also one of the oldest fonts included with Macintosh . Geneva is renowned for being the most legible email font of all. It is an excellent choice if you want to launch a email campaign .
10 – Palatino
First published in 1949 by the Stempel type foundry , Palatino is a well-known typeface. It works well for advertisements, letterheads, and print materials. But it's also one of the best typefaces for email. This font has larger dimensions, which enhances readability.
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Bonus: equally interesting fonts!
Montserrat
This is a sans-serif typeface created by graphic designer Julieta Ulanovsky in 2010. The font offers a wide range of weights, from light to heavy. In total, it includes 18 different styles. Since its release by Google Fonts in 2011, its popularity has skyrocketed among web designers . This typeface guarantees excellent readability , even at small scales.
Nunito without
Nunito Sans is a sans-serif font that is becoming increasingly popular and widely used. Its usage tripled between 2018 and 2019, and its popularity continues to grow every year. It can be used as both a display and text font . You can use it freely on the internet through web browsers on desktop computers, laptops, or mobile devices.
Font sizes to use for your email campaigns
To have a much more effective email campaign , you also need to consider the font sizes you use. With this in mind, here are a few points to keep in mind:
- The title must have a minimum size of 14 pixels to be read on a computer and 16 pixels for mobile devices .
- Texts must have a minimum size of 14 pixels to be clearly visible on a mobile device.
- The line height typically used varies from 22 to 24 pixels .
Custom fonts
Some companies are not satisfied with font models . They prefer to have their own font and integrate it into their graphic and editorial .
Of course, using a custom font in your emails idea brand image , and on the other hand, it will add a touch of flair to your messages. So, if standard fonts don't suit your needs, there's another alternative . You can use HTML fonts to create custom fonts . However, it's important to know that not all email marketing services can display web fonts . If you want to use custom fonts, you'll need to test them on different platforms before committing.
If you have any questions about this, or if you want to improve the performance of your email campaigns in general, you can contact Magileads →
