Cold Email

Emailing strategy: good practices and key figures in 2025

Written by Francois

Modified September 10, 2024

Content

1. Email marketing strategy

2. Email marketing, an essential communication channel for your email strategy

3. The open rate depends on the length of the email subject line

4. What days and times are best for sending professional emails, and what's the right email marketing strategy?

5. How to optimize targeting in an email marketing strategy?

6. Conclusion of a good email marketing strategy

7. Emailing strategy: good practices and key figures in 2025

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Emailing strategy: good practices and key figures in 2025

Email marketing strategy

Email marketing is the oldest strategy in the world. No wonder it's still going strong! 80% of marketers consider email marketing their best channel for customer acquisition and retention.

But can we prospect today the same way we did yesterday? With the proliferation of digital channels and the development of marketing automation email marketing practices are bound to evolve every year for a good email marketing strategy.

On the one hand, it's becoming increasingly difficult to capture the attention of your prospects . On the other hand, you have more tools at your disposal to control the performance of your campaigns .

So what are the latest best practices and trends to follow in email marketing strategy? How can you optimize the key performance indicators (KPIs) of your campaigns, such as open rates or sending frequency?

Email marketing, an essential communication channel for your email strategy

Over 300 billion emails are sent every day worldwide. An effective and now essential , email marketing offers numerous advantages for businesses. You can therefore use this easy-to-implement channel to acquire new market share.

Last year, a group of companies managed to generate deliverability rates of around 89% to 95% during their email marketing campaigns. These same campaigns generated 3.2 million emails that achieved response rates of 10% to 25% .

The open rate depends on the length of the email subject line

Whether you're using cold or warm emailing, the subject line must be carefully crafted . It will determine whether the recipient opens the email or not. Subject lines with fewer than 25 characters seem to generate significantly more opens, so keep it brief and clear.

Furthermore, avoid selling yourself in the email subject line. Your main goal is to entice the recipient to read the email, so craft an engaging subject line . Personalizing the subject line with your company name also helps improve your open rate to 30% .

What days and times are best for sending professional emails, and what's the right email marketing strategy?

Pay attention to sending times to avoid waking your recipient in the middle of the night, for example. The days you send emails also impact the effectiveness of your campaign.

This study identified Tuesday and Thursday as the best days to send marketing emails. However, you can also conduct tests to determine which days your emails are most read by your target audience. We recommend sending them either at 8:00 AM or after 6:00 PM .

To ensure an effective email marketing strategy, B2B companies prioritize certain times and days to communicate with their target audience. The observation is the same as in previous years: two-thirds of emails were sent on Tuesdays and Thursdays .

These emails were sent mainly in the morning , well before 1 p.m. Note that there were fewer emails sent before 8 a.m. in 2025.

Regarding opening hours , a peak after 6 p.m. Therefore, to have a greater chance of being read, your messages should ideally be sent either in the morning or late afternoon .

How to optimize targeting in an email marketing strategy?

One of the preferred email marketing techniques for B2B companies is hyper-targeting . By categorizing their target audience into homogeneous groups, they have a greater chance of delivering a relevant message. This method has allowed them to achieve a high level of performance .

We therefore advise you to qualify groups of fewer than 1,000 contacts . This qualified targeting will help you increase your open rate . To ensure the success of your email marketing strategy in 2024, we suggest you:

to perform qualified targeting;
convey a powerful message;
Optimize the subject line of your email and use a credible sender;
test the sending times and days;
Pay attention to the statistics.

Perform qualified targeting

Before launching an email marketing campaign, you absolutely must define the characteristics of your target audience, their needs, and the solutions you can offer them. Sending messages is pointless if they don't meet the expectations of your target audience.

Indeed, the content of your email depends on your customers' profiles , your offers, and the added value you want to provide. An email that addresses their problems will be more likely to be read.

Deliver a powerful message

Increasingly bombarded with emails, potential customers are more demanding and only pay attention to the most relevant marketing emails. And even if you manage to convince them to read your email, they only spend a few seconds reading your marketing message.

Your message must therefore meet two requirements:

It needs to be enriched with elements that will encourage clicks;
It should be brief and as personalized as possible.

You need to ensure you receive as many responses as possible , even if it's just a rejection. Don't approach them with an overt sales pitch; instead, adopt an advisory approach as an expert in their eyes

Optimize your email subject line and highlight a credible sender

By carefully choosing the sender and subject line of your message, you will encourage recipients to open the email you send. Therefore, opt for a real person's name as the sender, if only to personalize your message.

should provide an overview of the added value the recipient will receive. Use A/B testing to determine which subject line performs best.

Take the time to analyze your campaign statistics.

Use your campaign statistics to improve the elements mentioned above . Pay particular attention to deliverability rates, unsubscribe rates, open rates, and click-through rates . This analysis will reveal what's working and what isn't in your marketing strategy and allow you to measure your progress toward your objectives.

Email marketing strategy best practices and key figures

Conclusion of a good email marketing strategy

Marketing automation is one of the best B2B prospecting tools . This email marketing barometer will allow you to develop strategic approaches based on relevant data. You also have access to customer databases to create marketing and ensure the quality of your B2B email campaigns.

You now have an idea of an email marketing strategy days, dates, and times for sending your messages.

You will need to adapt your actions based on the figures that emerge as your campaigns progress. These key indicators will help you understand the behavior of your target audience .

Note that some of this data was taken from a recent study by Nomination on email campaigns carried out by its clients in 2025.

Next, find the best way to convert your prospects and retain your customers to increase your revenue and develop an email marketing strategy. Automating your B2B email campaigns with Magileads will allow you to accelerate and optimize this process and gain efficiency. You'll benefit from the platform's email database of 20 million qualified prospects . The all-in-one SaaS software enables better customer file management for your marketers thanks to an PRM . Even better, you can A/B test your emails and personalize them before sending them to your leads at the right time .

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