Email statistics in 2025: Email marketing remains essential for B2B businesses. You must understand its importance to optimize your campaigns. B2B email marketing trends and statistics play a crucial role. They help you maximize the effectiveness of your efforts. Email marketing offers an impressive return on investment. Emerging trends, such as automation and personalization, are transforming this field. According to statistics, 81% of businesses use automation to improve their campaigns.
B2B marketing email statistics
Magileads statistics in SMTP (B2B Premium)
Based on an average opening rate of 40% (thanks to AI, personalization and high precision targeting)
1. By sector & relative performance
(Adjustment of vs your baseline of 40% openings)
| Sector | The opening rate | Click-through rate | Response rate | Conversion rate (appointment) | Key factor |
|---|---|---|---|---|---|
| Tech/SaaS | 45% – 55% | 8% – 12% | 12% – 20% | 3% – 6% | Product customization |
| Finance | 38% – 48% | 6% – 9% | 10% – 16% | 2% – 4% | Strict compliance |
| Health/Pharma | 42% – 52% | 7% – 11% | 11% – 18% | 2.5% – 5% | RGPD emergency |
| Industry | 35% – 45% | 5% – 8% | 8% – 14% | 1% – 3% | Long Cycle Decision |
Notes on email statistics:
- Your 40% opening rate of Magileads in the top 10% of B2B tools .
- Tech and Healthcare sectors AI -based topics (“How is [Business Problem] solved by AI?”).
2. By audience size & quality quality
(E-mail and performance statistics is linked to Magileads hyper-segmentation)
| List size | Type of targeting | The opening rate | Response rate | Example of winning copy |
|---|---|---|---|---|
| 50 – 200 | Strict ICP (ex: CTO SaaS) | 50% – 60% | 15% – 25% | *”{{First Name}}, is your tech team wasting 20 hours/month on [problem]?”* |
| 200 – 1 000 | Scoring> 80% | 40% – 50% | 10% – 18% | *”3 prospecting mistakes that cost {{Company}} X€/year”* |
| 1 000 – 5 000 | Broad + A/B Testing | 35% – 45% | 8% – 14% | “Why do 72% of [sectors] automate their prospecting?” |
Optimization :
- Small lists ( <200 leads ) reach response rates > 20% ultra-personalized messages (eg Linkedin or Inteent Data data).
- For large lists, use Magileads AI to prioritize hot leads (ex: those who opened 2+ e-mails).
3. By type of sequence
(E-mail statistics A Vec concrete examples for Magileads)
| Sequence | Openings | Responses | Appointment | Best Practice |
|---|---|---|---|---|
| Cold Overseas | 40% – 50% | 10% – 15% | 2% – 4% | Subject = Business question (e.g.: “How to reduce your lead cost?” ). |
| Relaunch Nudge | 55% – 65% | 18% – 25% | 5% – 8% | Add a video CTA (e.g. *”Here’s how [Similar Customer] gained +30% appointments”*). |
| Nurturing | 45% – 55% | 12% – 20% | 3% – 6% | Educational content (e.g. “Guide: 5 AI tactics for your sales teams” ). |
Real case :
- 5 e-mails sequence (COLD → Relaunch → Case Study → Limited offer → Break-up) generates 3x more appointment than a classic sequence.
4. Benchmarks vs Market (Magileads in Premium)
| Kpi | Average B2B | Magileads (Top customers) | Gain |
|---|---|---|---|
| The opening rate | 20% – 30% | 40% – 60% | +75% |
| Response rate | 5% – 10% | 12% – 25% | +150% |
| Conversion rate | 1% – 2% | 3% – 8% | +300% |
| CA per campaign (1k leads) | 5K € - 10K € | 15K € - 30K € | +200% |
Secrets :
- CRM integration : campaigns linked to Salesforce/HubSpot have rates +15% higher .
- Dynamic Content : Emails with variables (e.g., “{{Company}} has a gap of {{X}} leads/month” ) boost responses by 20% .
E-mail statistics in Magileads monitoring table (example)
| Campaign | Leads | Openings | Responses | Appointment | CA/LEAD | KING |
|---|---|---|---|---|---|---|
| Tech Q3 (CTO ICP) | 300 | 58% (174) | 22% (66) | 18 | 900€ | 1:7 |
| Pharma relaunch | 700 | 47% (329) | 16% (112) | 24 | 1 200€ | 1:10 |
5 Key optimizations for Magileads
- Lift the AI :
- Use the heat scores to adapt the message (ex: Lead cold → educational, warm lead → demo).
- Predict the best schedule for sending by prospect (via opening history).
- Automate personalization :
- Example of a successful subject line:
“{{First Name}}, {{Company}} already uses [similar solution]?”
- Example of a successful subject line:
- Scaling with quality :
- For lists> 5,000 leads, test clusters (eg by business size, technos used).
Mass Mailing campaigns email statistics
(Sectoral and Kpi keys)
| Kpi | Average (B2C) | Average (B2B) | Benchmark Top 20% | Definition |
|---|---|---|---|---|
| The opening rate | 15% – 25% | 20% – 30% | 30% – 50% | % of recipients having opened the email. |
| Click-Through Rate (CTR) | 1% – 5% | 2% – 6% | 5% – 10% | % of recipients who clicked on at least 1 link. |
| Conversion rate | 1% – 3% | 1% – 4% | 5% – 10% | % of clicks leading to the desired action (purchase, registration, etc.). |
| Rebound rate | 1% – 5% | 2% – 7% | < 1% | % of emails not issued (address errors, anti-spam filters). |
| Unsubscribe rate | 0.1% – 0.5% | 0.1% – 0.3% | < 0.1% | % of recipients are unon after the campaign. |
| Income by e-mail (RPE) | 0.10€ – 1.50€ | 2€ – 10€ | > € 5 (B2C) /> € 20 (B2B) | Average income generated by e-mail sent. |
| Complaint rate (spam) | < 0.1% | < 0.05% | 0% | % of recipients reporting email as spam. |
| Mobile opening rates | 40% – 60% | 30% – 50% | > 60% | % openings on smartphones/tablets. |
Factors influencing the performance of e-mail statistics
- E-mail subject :
- 47% of users open an email based on the subject (Source: HubSpot).
- Optimal length: 6 to 10 words.
- Time :
- B2C: Best results in the morning (8 a.m. to 10 p.m.) or in the evening (6 p.m.-8 p.m.).
- B2B: working days (10 a.m. to 12 p.m. or 2 p.m. to 4 p.m.).
- Segmentation :
- Segmented campaigns generate 30% more openings (Mailchimp).
- Frequency :
- Send 1 to 2 emails/week reduces unsubscribing.
Example of a monthly monitoring board
| Campaign | Envoys | Openings (%) | Clicks (%) | Conversions (%) | Rebounds (%) | Income |
|---|---|---|---|---|---|---|
| May newsletter | 10 000 | 24% | 3.2% | 1.8% | 2.1% | 1 200€ |
| Summer promotion | 8 000 | 28% | 4.5% | 2.5% | 1.5% | 2 500€ |
Tools to analyze these email
- Mailchimp / Klaviyo (e-commerce)
- HubSpot (B2B)
- Google Analytics (conversion monitoring)
Email marketing performance in terms of ROI
Marketing by email is distinguished by its exceptional return on investment (king). For each dollar spent, you can hope for a return of $ 36 . This impressive figure places email marketing at the top of the most profitable channels. Unlike other methods such as PPC or social networks, email marketing offers you unequaled efficiency. You can maximize your resources while obtaining significant results.
Comparison with other marketing channels
When you compare email marketing to other channels, the differences are striking. Social networks and affiliation marketing, although effective, fail to match the potential of the email. Search engines, often expensive, do not guarantee the same level of return. By choosing marketing email, you opt for a proven strategy that optimizes your investments and ensures a lasting impact.
Statistics E-mail of engagement and conversion
Open and click rates
Opening and click rates are key indicators for the commitment of your recipients. On average, B2B emails display an opening rate greater than 35 %. These marketing email statistics demonstrate the interest that your messages arouse from your audience. Click rates, on the other hand, often exceed 22 %, stressing the effectiveness of your content to encourage action. By optimizing your email items and by customizing your messages, you can still improve these results.
Impact on sales and loyalty
Email marketing not only engages your prospects, it also influences your sales and customer loyalty. A well-targeted message can turn a simple interest into a concrete conversion. Furthermore, by maintaining regular and relevant communication, you strengthen the loyalty of your existing customers. This creates a lasting relationship that fosters the growth of your business.
According to email statistics released by the DMA (Direct Marketing Association) in 2019, email marketing generates an average return on investment (ROI) of $42 for every dollar spent. Regarding retention, another McKinsey study found that customers acquired via email are 3 to 4 times more likely to purchase again compared to those acquired through other marketing channels.
Personalization and segmentation
Importance of personalization in B2B
Personalization plays a crucial role in B2B marketing. You must understand that each customer is unique. By customizing your messages, you create a stronger connection with your prospects. This increases commitment and loyalty. E-mail statistics: on B2B marketing email show that personalized campaigns generate higher opening and click rates. You can maximize the impact of your communications.
Effective segmentation techniques
To personalize effectively, you must segment your audience. Segmentation allows you to target specific groups with suitable messages. Use criteria such as industry, business size or purchasing behavior. These techniques help you send relevant emails that meet the needs of each segment. According to several studies and statistics E-mail, targeted email email campaigns thanks to segmentation can increase the conversion rate from 50% to 100% .
Examples of successful personalized campaigns
Successful personalized campaigns show the importance of this approach. For example, a B2B company used personalization to increase sales by 20 %. It has segmented its customers by sector and sent specific offers to each group. This strategy has strengthened commitment and led to higher conversions. E-mail statistics confirm that personalization is a powerful lever to achieve your goals.
Read also: Key e-mail statistics to watch to optimize your email campaigns
Tools and technologies for personalization
To achieve personalization successfully, you need to use the right tools. Modern technologies make it easier to segment and personalize campaigns. This way you can optimize your efforts and achieve better results.
Advanced Segmentation Software
Advanced segmentation software helps you analyze your audience. They allow you to create specific segments based on demographic and behavioral data. These tools offer you a detailed view of your customers, helping you customize your messages. E-mail statistics show that using these software improves the efficiency of the campaigns.
Integration with CRMs
Integration with CRMs is essential for successful personalization. CRMs provide you with valuable information about your customers. By integrating this data into your campaigns, you can customize each interaction. This strengthens customer relations and improves satisfaction. E-mai statistics indicate that CRM integration increases conversion and loyalty rates.
Automation and AI
Automation and artificial intelligence (AI) are transforming the email marketing landscape. You need to understand how these technologies can optimize your campaigns and improve your results.
Role of automation in campaign effectiveness
Automation plays a crucial role in the effectiveness of marketing email campaigns . It allows you to rationalize your processes and maximize your resources.
Common automation scenarios
Sending welcome emails : As soon as a prospect registers, a welcome email is automatically sent. This creates a positive first impression.
Cart abandonment reminders : If a potential customer abandons their cart, a reminder email is automatically sent to encourage them to complete their purchase.
Post-purchase follow-up : After a purchase, a thank you or feedback request email is automatically sent, thus strengthening the customer relationship.
Benefits in terms of saving time and resources
Automation allows you to save time and optimize your resources. You can focus on strategic tasks while automated processes manage repetitive tasks. According to a statistic, 81% of companies already use these tools to improve their campaigns. This shows the importance of automation in email marketing.
Using AI to Improve Results
AI is revolutionizing email marketing by offering innovative solutions to improve engagement and conversion. According to a recent statistic, 75% of businesses using artificial intelligence (AI) said the technology helped improve the effectiveness of their marketing campaigns.
Predictive analysis and recommendations
AI uses predictive analytics to anticipate customer behaviors. You can therefore personalize your campaigns according to the preferences and needs of your prospects. For example, AI can recommend products based on a customer's purchasing history, increasing the chances of conversion.
Examples of AI in Email Marketing
Content Creation : Generative AI helps write impactful emails. 43% of marketers who use generative AI say it is particularly useful for creating emails.
Send Optimization : AI determines the best time to send emails, maximizing open and click-through rates.
Advanced segmentation : AI analyzes data to segment your audience more precisely, allowing you to send targeted and relevant messages.
By integrating automation and AI into your marketing email strategies, you can transform your campaigns and reach your goals more effectively. E-mail statistics show that these technologies are essential to remain competitive in the current digital landscape.
Future trends in email statistics
Changing expectations of B2B customers
B2B customer expectations are evolving rapidly. You must adapt to these changes to stay competitive. Here are two key trends to watch:
Growing demand for interactive content
B2B customers are increasingly looking for interactive content. This content captures attention and encourages engagement. You can use videos, interactive infographics or webinars to enrich your communications. These dynamic formats allow complex information to be conveyed in an engaging way. By integrating these elements into your campaigns, you meet the growing expectations of your customers.
Importance of transparency and confidentiality
Transparency and confidentiality have become priorities for B2B customers. You need to be clear about how you use your customer data. Make sure you comply with data protection regulations. By adopting a transparent approach, you build trust with your customers. This trust is essential to building lasting and successful relationships.
Innovative features of Magileads
Magileads offers innovative features that can transform your B2B marketing campaigns. Here are two key features to explore:
AI integration for advanced personalization
Artificial intelligence (AI) plays a crucial role in advanced personalization. Magileads integrates AI to analyze customer data and personalize your messages. You can therefore adapt your campaigns to the specific needs of each client. This advanced personalization improves engagement and increases conversion rates. By using AI, you optimize your marketing efforts and achieve impressive results.
Multi-channel campaign automation
powerful Magileads functionality is automated You can automate the sending of messages to several channels, such as email, social networks and SMS. This approach allows you to reach your customers where they are. By automating your campaigns, you save time and improve the effectiveness of your communications. You can focus on strategic tasks while ensuring a constant presence with your customers.
In B2B email marketing, you will find exciting opportunities and challenges. Customer expectations are changing, which pushes you to adopt new trends and technologies. You must continually adapt to stay competitive. Use Magileads’ advanced features to optimize your campaigns. This will allow you to maximize engagement and improve your results. By integrating automation and AI, you will transform your strategies and achieve your goals more effectively.
↗️ Discover in video how Magileads can take your agency to the next level:
👥 User opinion: Field returns
Marie D.-B2B marketing manager (SaaS)
“In 2025, hyper-personalization is no longer an option. With generative AI, our emails now incorporate dynamic elements such as the last Post LinkedIn of the prospect or a rapid analysis of their website. The engagement rate has exploded, but the bar is higher: expectations in terms of relevance are extreme. »»
Thomas L. – Founder of an e-commerce agency
“Zero-party data (data voluntarily shared by customers) has changed the game. Our campaigns rely less on tracking and more on interactive questionnaires upfront. The result? Emails so targeted that customers thank us for the relevance… It’s a game-changer.”
Léa P. – CRM Project Manager (Luxury)
“Generation Z no longer responds to traditional emails. We’re focusing on hybrid formats: mini-games, swipeable videos, and even augmented reality emails (e.g., trying out a product in 3D directly in your inbox). Engagement is shorter, but more intense.”
🎤 Expert analyzes: what will work in 2025
Pr. Alexandre Roux – Marketing Automation Specialist
“Email in 2025 is a “phygital” channel. The best campaigns merge digital (AI, interactivity) and physical (QR codes leading to personalized goodies). The line between email and customer experience is disappearing.”
Dr. Fatima K. – User Behavior Researcher
“The human brain adapts to AI: prospects immediately detect “overly” automated emails . The key? Calculated imperfection. A misplaced emoji, a slightly familiar turn of phrase… These details convey a crucial illusion of humanity.”
Nicolas M. – Ex-Google, Founder of an AI Martech
“Email algorithms (Gmail, Outlook) now penalize “overly optimized” emails. In 2025, you have to write like a human, but distribute like a machine. Paradoxical? Yes. Effective? Absolutely.”
Sarah B. – Customer Experience Consultant
“The future is “time-limited” email. Like stories, some messages self-destruct after 24 hours to create urgency. We're already seeing this in premium B2C (travel, tech).”
🚀 Innovative concrete cases
- Laurent, CEO of a scale-up : *“We use “multiple choice” emails (e.g., “What is your number one challenge? A. Acquisition B. Retention”). The responses feed into our CRM in real time and trigger customized journeys.”*
- Elodie, Growth Manager : *“Our emails include micro-paid surveys (e.g., “Answer 1 question = €1 off your next order”). The click-through rate has doubled.”*
💡 The word of the end
*"In 2025, the email is no longer a channel, but an experienced platform. Those who succeed will be those who dare to blur the boundaries between conversation, game and transaction. »*
-Marc T., manager of an Award-Winning agency
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