Magileads : Optimize Your BtoB Prospecting with an Omnichannel Platform
In a world where competition is increasingly strong, it is crucial for BtoB companies to stand out in their acquisition and loyalty strategy. The Magileads platform offers a complete solution to centralize your marketing and sales campaigns on a single tool. This article will guide you through the key features of Magileads, allowing you to maximize your prospecting and improve your results.
What is Magileads?
Magileads is an omnicanal platform that allows you to send marketing campaigns on several acquisition channels. Whether by email , LinkedIn or SMS, you can manage all your interactions with your prospects from a single place. This includes the creation of contact lists, sending multi-channel sequences and monitoring the commitment of leads .
Creation of Contact Lists
One of the fundamental features of Magileads is the possibility of creating your own contact lists directly on the platform. You don't have to download an Excel file. On the contrary, you can create lists in real time, using sources like LinkedIn or Google Maps .
Configuring Emails and LinkedIn Accounts
Before you start your campaigns , it is essential to configure your shipping emails and your LinkedIn accounts. This is done in the "Sender" tab. Once this step is completed, you will be ready to develop your campaigns.
Creation and Sending of Campaigns
The creation of campaigns in Magileads is intuitive. You can write emails, create LinkedIn messages and SMS. Email models allow you to easily personalize your communications, which increases your chances of engagement with your prospects .
Email Personalization
When you write an email, it is important to personalize it. Use variables to insert the name and other relevant information on the prospect . This will make your message more engaging and relevant.
Sequence Automation
Once your emails are written, you can integrate them into automated sequences. For example, you can configure a scenario where an email is sent, followed by a reminder if the prospect does not open the first message. This allows you to proactively stay in touch.
Campaign Monitoring and Analysis
After sending your campaigns, it is crucial to follow the performance. Magileads allows you to follow the opening rates, response rates and other essential metrics. This helps you adjust your strategies according to the results obtained.
Monitoring Dashboard
The Magileads dashboard provides an overview of your campaign performance. You can view statistics for each campaign, allowing you to quickly identify what's working and what needs adjustments.
Active Lead Management
Another advantage of the platform is the active leads Contacts that interact with your campaigns are automatically added to your tracking board, which allows you to continue the conversation easily.
Interaction with Leads
You can respond directly to leads from the platform. This facilitates the management of your interactions and allows you to keep in touch without having to navigate between different tools.
Conclusion
Magileads positions itself as an essential tool for BtoB companies wishing to optimize their prospecting and loyalty. By centralizing your campaigns on a single platform, you gain efficiency and clarity. Whether you are creating contact lists, sending campaigns or tracking your leads, Magileads gives you all the features you need to succeed in your acquisition strategy. Don’t hesitate to explore this platform to transform your marketing and sales approach.
