Magileads is one of the first French start-ups to offer a SAAS platform aimed at facilitating the search for new customers. The system was in fact designed to carry out all marketing operations : creation, publication, distribution and automation of your campaigns.
This automated tool once again proves the ability of technology to help businesses with their online marketing strategy . Highly recommended for growing companies, this platform helps build relationships with customers. In addition, with our 20 million named contacts , your sales and marketing teams will have access to a constant flow of qualified prospects .
This tool also aims to be among the best solutions that currently exist in terms of digital marketing . Simple and innovative, the system will allow you to automate and bring together all your different prospecting actions : email, LinkedIn, SMS, VMS, retargeting Ads.
A contact and customer management tool
Practical and effective, this tool designed by Magileads presents itself as a real solution for business customer management In addition to building a prospect database , the software allows you to contact data In addition, the tool records all detailed information about the prospect (identity, position held, company, email address, telephone number, etc.).
Furthermore, the platform also takes into account customer behavioral data , such as interaction history, maturity level assessment, lead scoring, etc. In addition to this, the software helps you collect all the useful information in order to classify them according to your criteria (position, geographical area, maturity level, etc.). In short, the tool simplifies the prospecting actions carried out by your marketing teams.
The software allows you to manage your marketing campaigns
Today, business leaders are aware that having salespeople is no longer enough to manage prospects . With this in mind, Magileads has created a marketing automation SAAS product allowing you to create a continuous flow of leads.
Note that the system is able to cover all channels by following the conversion funnel . To this end, the platform can ensure all your commercial actions , from first contact to closing.
Email marketing automation
Email marketing automation are automated email sequences that invite prospects to further engage in a purchasing process . The goal of this strategy is to increase the purchasing intention of still immature leads. With this system, salespeople will have more time to engage with customers and close sales with more valuable prospects.
Lead scoring
Lead scoring is a technique which consists of giving a score to the prospect according to their degree of maturity. You should know that this tool is today considered an important part of inbound marketing and lead nurturing . Based on the score of each lead, salespeople can effectively detect the “hot leads” they need to deal with. In summary, lead scoring allows you to assess the maturity of a prospect . Once it obtains a previously defined score, it enters a maturity phase.
Campaign performance analysis
One of the advantages provided by prospecting software is the functionalities and reporting tools that it makes available to companies. Based on specific objectives, sales managers will be able to implement an effective sales strategy.
To achieve this, they should define KPIs , indicators that allow them to measure the performance of their marketing actions . Indeed, the prospecting tool is capable of providing reports and dashboards. These data make it possible to monitor the progress of current prospecting operations
