Since the arrival of the web, buyer behavior has changed. He consults a significant volume of information before making a purchasing decision. It is necessary to adapt the marketing strategy to this change. This digital strategy is called “inbound marketing”. This concept originated in the United States. But concretely, how to run an inboud marketing campaign […]
How to run an inbound marketing campaign? Read more "
The figures are revealing, in France more than 80,000 companies go bankrupt per year. To avoid being one of them, ensure the future of your business by putting all the chances on your side. For this, a well-framed marketing strategy is a solid foundation on which you can build. Use an advisor to
How to define a strategy for a VSE and SME? Read more "
One of the stages of marketing is prospecting. Prospecting involves finding customers and getting them to buy your products or services. Traditionally, it is advertisements and salespeople who take care of this part. However, time changes and prospects evolve too. Technology has taken a very big
Do you know the essential tools for digital prospecting? Read more "
To succeed in your email campaign, it is essential to always choose the fonts and font sizes to use. Here are some tips that will help you format your emails correctly to make them easier to read. If you want to beautify the content of your emails, never neglect typography. Do
Fonts and font sizes to use in emails Read more »
In terms of prospecting, if an email is quick and inexpensive, the study entitled “Email Marketing attitude BtoB 2016 by Sncd” showed that 43 emails on average arrive in a professional's inbox, including 10 are of an advertising nature. It therefore seems difficult to capture his attention given
Email prospecting: how to get more feedback? Read more "
Reinforced on May 25, 2018, the GDPR or General Data Protection Regulation constitutes a regulation which applies to all companies carrying out their activities within the countries of the European Union. The main objectives of this legal framework are to allow European Internet users (majors and minors) to better control their personal data.
Understand GDPR and make your email campaigns compliant Read more »
An e-mail consists of HTML code intended to be interpreted and displayed by various mailboxes such as Gmail, Yahoo mail, Hotmail, etc. Not all fonts are compatible with these messaging software. So leave creativity to printed materials. Instead, remember to respect the standards and focus on
So what are the best fonts for an email? Read more "
Since its development, the professional platform LinkedIn has quickly become an essential channel for prospecting in digital marketing. LinkedIn brings together more than 320 million professionals, including a significant number of decision-makers from the largest and most powerful multinationals and those from VSEs and SMEs. However, prospecting on LinkedIn requires expertise and establishing a
Automate your prospecting by email, then relay it via linkedIn: why and how? Read more "
If you are a business and you want to stand out from your competitors, digital prospecting is your best asset. It is a set of techniques specific to web marketing which aim to attract visitors to a site. These visitors are then converted into prospects after an action taken, then into customers. Only the behavior
Digital prospecting: 3 promising techniques for a business in 2021 Read more »
The essential element in the development of a business lies in the performance of its marketing strategy. The evolution of digital marketing has led companies to develop different revolutionary approaches. Having slow traffic and not achieving conversions is very demotivating. Hence the need for email retargeting. The latter consists of increasing the conversion rate
email retargeting in B2B: how it works and advantages Read more »
Thanks to technological advances, it is now possible to benefit from marketing automation. A relatively new term, it refers to all tasks carried out regularly, which can be automated using computer programs. This is particularly the case for e-mails intended for commercial prospecting. Digital marketing takes a primordial place in the development of
prospecting using email marketing automation: 5 tips for success Read more »
You've launched your business, so now you're thinking about making your first contact. You are now thinking about creating a list of potential clients for the future. In this article, we'll show you how to create an email campaign without putting your business at risk. You will learn what email marketing is and how to create
How to create an email marketing campaign? Read more "
What is the influence of the CNIL in commercial prospecting? The General Data Protection Regulation, known as “GDPR”, in force since May 25, 2018, is a European text aimed at regulating the processing of personal data on the territory of the European Union. It follows the modification of the
What is the influence of the CNIL in commercial prospecting? Read more "
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