Prospecting scenario models with Magileads: Strategies by Email and LinkedIn

Magileads is a powerful solution for automating and optimizing your prospecting campaigns, especially via email and LinkedIn .

Multichannel prospecting, by combining these two media, can greatly increase your chances of conversion, especially if it is well structured. 

prospecting scenario templates that you can implement to maximize your results.

1 – Multi-step prospecting scenario – Email

This scenario is aimed at cold prospects and allows you to gradually engage them until they convert.

Objective : To engage a cold prospect through a series of automated emails to lead them to a discussion or a meeting.

Steps :

• Day 1 :
  • Subject : “How [your company] can help [prospect's company name]”
  • Content : Brief presentation of your company, highlighting a specific problem in the prospect's industry, and proposing a solution. Include a discreet CTA to schedule a call.
• Day 3 :
  • Subject : “A solution to [specific problem]?”
  • Content : Reminder of the first email , with a relevant case study or testimonial, and a more direct CTA to schedule a meeting.
• Day 7 :
  • Subject : “Last chance to learn more about [your solution]”
  • Content : Final follow-up with a strong CTA, offering a special deal or exclusive benefit.

2 – Post-download content reactivation scenario – Email

Use this scenario to follow up with a prospect who has downloaded free content, such as an ebook or case study.

Objective : To encourage the prospect to interact more after downloading content.

Steps :

• Day 1 (automatic email) :
  • Subject : “Thank you for downloading our guide on [topic]”
  • Content : Thank the prospect and reiterate the importance of the downloaded content. Offer a free consultation to further the discussion.
• Day 3 :
  • Subject : “Your feedback on our guide”
  • Content : Offer a consultation to discuss their specific issues. Include a CTA to schedule a meeting.
• Day 7 :
  • Subject : “Questions about our guide?”
  • Content : Reassure the prospect by offering an answer to their questions and propose a more formal exchange.

3 – LinkedIn prospecting scenario – Initial connection

LinkedIn is an excellent way to approach decision-makers directly and create a professional relationship.

Objective : To use LinkedIn to engage in a conversation with a prospect in a natural way.

Steps :

• Step 1: Connection Request
  • Message : “Hello [First Name], I admire your work in the [sector] field. I would be delighted to connect with you!”
• Step 2: Thank you message after login
  • Message : “Thank you for connecting, [First Name]. I saw that you work at [Company Name], and I think we could discuss [specific issue].”
• Step 3: Relaunch
  • Message : “Hello [First Name], I would like to offer you some ideas on [specific problem] based on my experience at [client name]. Would you be available to discuss this this week?”

↗️ Watch the video to learn how to extract contacts from your LinkedIn connections in: 

4 – Hybrid scenario – Email and LinkedIn

This scenario leverages both channels to multiply touchpoints and improve response rates.

Objective : Maximize engagement by combining actions on email and LinkedIn .

Steps :

• Day 1 (Email) :
  • Subject : “Discover how [your company] can help you solve [specific problem]”
  • Content : General introduction of your solution.
• Day 3 (LinkedIn) :
  • Message : Request a LinkedIn connection, referencing the subject of the email.
• Day 5 (Email) :
  • Subject : “Did you see my message on LinkedIn ?
  • Content : Propose another exchange, highlighting the value of your solution with concrete examples.
• Day 7 (LinkedIn) :
  • Message : Follow up on LinkedIn mentioning that you would be happy to share solutions during a short meeting.

5 – Scenario for re-engaging dormant prospects – Email

This scenario is ideal for reactivating prospects with whom you have lost contact after an initial interaction.

Objective : To re-engage prospects who have not followed up.

Steps :

• Day 1 :
  • Subject : “Our last conversation – still relevant?”
  • Content : Recall the initial topic of your conversation and ask if their needs have changed.
• Day 3 :
  • Subject : “New features in our offering to solve [specific problem]”
  • Content : Highlight developments in your product or service and propose a new encounter.
• Day 7 :
  • Subject : “A solution to your current needs?”

Content : Offer an additional benefit or a special offer to encourage the prospect to come back to you.

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