If your ROI does not meet your expectations, you may need to explore new approaches to attract prospects and thus achieve your objectives.
Whatever your marketing strategy, you may need to innovate in order to boost your sales.
Here are techniques that will help you generate leads. At the same time, we explain how to effectively integrate them into your marketing efforts.
1 – Use Linkedin Outreach
Outreach is the main LinkedIn sales execution platform. It helps teams in contact with the market to create effectively and to predict more projects predictably.
Linkedin is not only a platform used to find a job. Used properly, it can serve as a leading machine . Indeed, prospecting on LinkedIn is a gold mine for sales teams when used in the right way.
If you haven't tried LinkedIn yet to generate high quality prospects Imagine that you have 1,000 prospects on your list and get 300 positive responses (suppose that the response rate is around 30%). This means that 300 prospects will really want to make a call for sale with you.
Linkedin prospecting is not difficult. The key is to build a very specific list of your ideal prospects:
- Create a highly accurate list of your persona based on current purchase data
- Filter this list in your Linkedin Sales Navigator account based on your second-tier network and recent posts
- Write ultra-personalized approach messages that are not salesy.
- Follow up regularly, between 3 and 5 times.
- Use a low engagement CTA
Generating leads in this way requires a lot of research. However, when you spend time there, the chances of reaching prospects that really want what you sell are much larger.
And when you use ultra-personalized messages , as opposed to the usual sales spam, you capture your prospect's attention. This means that he will have no reason not to answer it.
2 – Cold emailing
Emailing remains an effective way to generate leads. If you apply hyperpersonalization, as with LinkedIn, you will obtain similar results with cold emailing. You can also apply the same lead generation process:
- Build a Prospecting List
- Check email addresses
- Conduct prospect research
- Write personalized emails
- Follow up with a low engagement CTA
If your prospect list is ultra-refined and your emails are personalized, people should respond to them. Note also that 8 out of 10 buyers prefer to be contacted by email rather than by cold calls. (Klenty.com)
However, the average response rate to emails is 8.5 %. It is generally lower than that of LinkedIn. But you must use this channel to complete your process of generation of prospects .
For example, if a prospect does not answer you on LinkedIn , you can always find his contact details and contact him by email or SMS.
Signing up prospects for your weekly or monthly newsletter is also a great way to generate leads. Not only can you personally speak to highly engaged readers, but it also allows your business to appear in front of them regularly.
Reminding him of your brand every month helped him remember you when he was ready to hire a lead generation agency. To entice prospects to sign up, simply use a pop-up that offers readers something of value in exchange for their email address.
You can offer them:
- a free guide
- a free e-book
- free templates, tips and tricks
- a discount voucher if they subscribe to your email list.
Then you can gradually build your subscriber list. Then, select the most engaged prospects from your list. You will ultimately obtain a special list for your best subscribers . You can then offer them something specific, like a free course for example. You can also contact them personally.
It may be a good time for them to purchase your product or service.
The trick is to send useful and valuable content that regularly reminds subscribers of your business.
4 – Social media marketing
Depending on your sector of activity, select the social media where your prospects are the most present (Facebook, Twitter, Tiktok, Instagram, etc.) These are excellent ways to increase the brand's notoriety in a fun and visual way.
By regularly publishing relevant content , you constantly remind your target of the existence of your business. content marketing blog articles and reuse them on social media platforms. Not only do these platforms establish relationships, but they can also help attract more qualified prospects .
5 – Content marketing
Content marketing is used by many businesses to get their site on the first page of Google. Statistics show that 75% of Internet users never go beyond the first page of Google. Therefore, if you don't rank for high-impact keywords, your ideal buyers won't find you there.
Nowadays, if a B2B prospect is looking for any service, whatever he is, he is looking for it on Google. He consults opinions and decides or not to contact the company. Thus, when you have a quality content marketing strategy , associated with optimizing search engines, you can get more prospects in your sales funnel.
However, it is important to remember that content marketing , like any other form of inbound marketing, can take time.
READ ALSO: Generate qualified leads with a lead generator
6 – Podcasts to generate more leads
If you haven't tried using this channel yet, it might be worth a try. Many marketing experts use podcasts to generate leads .
Each episode can generate thousands, even millions of prospects. It generates fewer prospects than inbound marketing, but this method converts four times faster . In terms of return on investment , it can therefore be an excellent source of prospects for your business.
Before starting a podcast, you need to do some research. Again, if you want to increase your sales, you need to figure out who your persona is.
Ask yourself the following questions about your ideal target:
PS: You can get some of this information by observing your current customers.
- How old are they ?
- Where do they live ?
- What do they do at work?
- What media do they like?
- Do they already listen to podcasts?
- What do they do in their free time?
- What are their weak points?
- What topics would they like to know more about?
When you know exactly who your ideal listeners are, you can determine which podcast platform they use. For example, if most of your listeners use Apple products, you should consider hosting your podcast on Apple Podcasts.
Create content that interests your audience and, if it contacts you by email, engage the dialogue with him. Remember that podcasting is not only a way to make your business known, but also to show your expertise. You can even contact influencers or well -known people and interview them.
Generating more leads means determining what works best for your business
Some businesses have had great success generating more leads through Instagram, while others have found more sales through Linkedin, for example.
It's all about trying different strategies and seeing what form of marketing works best for your audience.
You don't have to use just one form of marketing, combine them, try multiple methods and even ask your current customers what caught their attention.
By the way, every Thursday at 6 p.m., we offer to answer all your questions about modern prospecting and show you how Magileads can radically transform your Marketing and Sales results.
You want to know more, contact us >>
