Discover the Magileads sales automation application

Discover the Magileads sales automation application for your sales prospecting on a single platform

Discover Magileads' sales automation application , an innovative SaaS solution that revolutionizes multichannel sales prospecting. You can centralize your marketing and sales campaigns on a single platform. Magileads helps you optimize your campaigns using a global database of B2B contacts. The importance of optimizing marketing campaigns lies in improving your return on investment.

By using advanced tools like those from Magileads , you can automate your processes, personalize your messages, and effectively track your prospects.

Case study 1: B2B service company

Context

A management consulting firm was looking to expand its client base into new business sectors.

Approach

• Using Magileads to enrich the existing database with detailed information on companies and decision-makers

• Fine segmentation of prospects according to sector of activity, size of company and position held

• Creation of personalized email campaigns for each segment

Results

• 35% increase in lead-to-sales opportunity conversion rates

• 20% improvement in email open rate thanks to increased personalization

• 25% reduction in time needed to qualify leads

Case study 2: Digital marketing agency

Context

A digital marketing agency wanted to expand its client base into new sectors.

Approach

• Using global B2B contact database to identify new targets

• Implementation of automated multi-channel prospecting sequences (email, LinkedIn, telephone)

• Campaign tracking and optimization using Magileads' analytics tools

Results

• 50% increase in the number of new customers acquired in 6 months

• 40% reduction in customer acquisition cost

• 30% improvement in response rate thanks to message personalization

These case studies demonstrate how Magileads optimizes B2B prospecting by improving campaign targeting, personalization, and tracking, leading to a significant increase in business results

Automated Sales Prospecting Functionality

How the Magileads application works for sales prospecting

sales automation solution that centralizes multi-channel prospecting efforts, providing an overview of prospect performance and engagement.

1. Advanced personalization of multi-channel sequences
   Thanks to the ability to automate campaigns across multiple channels (email, LinkedIn, phone, SMS), Magileads makes it possible to create personalized message sequences based on the behavior and characteristics of prospects.

   • A concrete example : an IT services company used the tool to send emails followed by LinkedIn invitations, with SMS reminders. Thanks to this approach, their response rate increased by 40% in two months, by using the right channels at the right time.

2. Intelligent targeting based on algorithms:
   Magileads' algorithms leverage enriched data to identify the prospects with the highest potential. The tool analyzes criteria such as industry, company size, and even recent purchasing behavior to allow you to focus your efforts on the most qualified leads.

   • Concrete example : a B2B SaaS company was targeting SMEs in the finance sector. After using targeting algorithms, they doubled their conversion rate while reducing their efforts on irrelevant leads.

3. Workflow automation and interaction tracking:
   The application tracks all interactions with prospects, from the initial email to the phone call. Each step of the customer journey is documented, enabling precise follow-up with prospects at the right time and the identification of the best conversion opportunities.

   • A concrete example : a marketing company used automation to track responses and interactions from their multichannel campaigns. When a prospect opened an email or accepted a LinkedIn invitation, the sales team was immediately alerted to make a call, increasing their conversion rate by 15%.

Multichannel objective and centralized management

The multi-channel approach makes it possible to increase the reach of prospecting while optimizing response rates, by integrating several channels into a coherent and automated strategy.

1. Example use case: A hybrid approach strategy. A recruitment agency centralized its efforts on Magileads by integrating LinkedIn and email. After analyzing open rates over several months, they discovered that candidates were more responsive on Wednesday mornings and Friday afternoons. Thanks to this feature, they were able to adjust sending times to maximize engagement.

Database integration and contact enrichment

Magileads allows you to import and enrich contact databases in real time, ensuring constantly updated information for more precise prospecting.

1. Concrete example : A small business in the healthcare sector imported a contact database of 5,000 prospects. Thanks to Magileads' automatic data enrichment, they added missing phone numbers and data on the prospects' recent professional activities. The result: they saved 20 hours of manual research and improved the quality of their data by 30%.

Advantages of automated prospecting on a single platform

Automating prospecting offers several advantages that can transform your marketing approach.

Save time generating leads

One of the main advantages is saving time. By automating repetitive tasks, you can focus on more strategic activities. For example, automatically sending emails and messages on LinkedIn frees up time to analyze results and adjust your strategies.

Increased conversion rate

Automation also helps increase conversion rates. By personalizing your messages and targeting the right prospects, you can improve engagement and encourage them to take action. Studies show that personalized campaigns have a conversion rate up to 20% higher than generic campaigns.

All-in-one marketing automation application

Finally, Magileads presents itself as an "all-in-one" application. You can manage your entire prospecting process from a single platform. This simplifies campaign management and allows you to track your performance in real time. With Magileads, you have all the necessary tools to optimize your prospecting and maximize your return on investment.

Contact management to generate leads for businesses

Automated creation and enrichment of B2B contact lists

With Magileads , you can automatically create and enrich your B2B contact lists. This feature saves you time and ensures data accuracy. You can automatically add essential information such as your contacts' work email, phone number, job title, industry, and geographic location. This guarantees your lists are always up-to-date and ready for your marketing campaigns.

Import from various sources (LinkedIn, Google Maps, CSV/Excel files, AI)

Importing contacts is simplified with Magileads . You can integrate data from multiple sources such as LinkedIn, Google Maps, AI-powered data, or even CSV/Excel files. This flexibility allows you to centralize all your information in one place. For example, if you have a contact list on LinkedIn, you can import it directly into Magileads and enrich it with additional data. This enables you to efficiently manage your contacts and prepare your campaigns with comprehensive information.

Advanced contact segmentation to generate qualified leads

Advanced contact segmentation is another key feature of Magileads . You can divide your lists into specific segments based on various criteria such as industry, geographic location, or purchasing behavior. This segmentation allows you to target your campaigns more precisely and increase their effectiveness. For example, by segmenting your contacts by industry, you can personalize your messages to resonate better with each group. This improves not only engagement but also the conversion rate of your campaigns.

Enriching the data in your contact lists (work email, phone number, job title, etc.)

With Magileads , you can enrich your contact data efficiently and accurately. You add essential information such as work email, phone number, and job title. These details allow you to better understand your prospects and tailor your campaigns accordingly. For example, knowing a contact's job title enables you to personalize your messages to meet their specific needs. This personalization increases engagement and improves your campaign conversion rates.

Automatic information updates using AI

Magileads' built-in artificial intelligence ensures your contact information is automatically updated. You no longer have to worry about outdated data. AI regularly analyzes and updates your lists, guaranteeing you're always working with the most recent information. This allows you to focus your efforts on strategy rather than data management. By using up-to-date data, you improve the accuracy of your campaigns and maximize your return on investment.

Use AI to help you

• AI-Powered Automated Generation of Personalized Messages:
Create prompts to generate messages including dynamic variables from your contact list

• AI-Assisted Personalized Scenarios:
Use AI to create tailored prospecting scenarios. Each message is automatically adapted based on the unique characteristics of each prospect.

• AI-Powered Custom Enrichment Columns:
Add specific columns to your lists with enriched information tailored to your precise needs, such as additional data or specific insights for each contact.

Multichannel Marketing Automation Campaign Management

Integrated management tools within the Magileads application

Magileads offers a range of powerful tools to manage your multichannel marketing campaigns. These tools allow you to create marketing acquisition scenarios across various channels such as email, LinkedIn, and SMS. This enables you to reach your prospects where they are, increasing your chances of success.

Marketing acquisition scenarios via email, LinkedIn, SMS

With Magileads App , you can develop personalized marketing acquisition scenarios. For example, you can send an initial email, followed by a LinkedIn message, and then an SMS. This multichannel approach allows you to stay top of mind with your prospects and increase your conversion rates.

Advanced message personalization with the help of AI

The artificial intelligence integrated into the Magileads application helps you personalize your messages in an advanced way. You can tailor the content of your communications based on each prospect's preferences and behavior. This personalization increases engagement and improves the conversion rate of your campaigns.

Automating interactions on LinkedIn (invitations, follow-up messages)

The Magileads app automates your LinkedIn interactions. You can send invitations and follow-up messages without any manual effort. This automation saves you time and allows you to focus on more strategic tasks.

Campaign planning

Campaign planning is simplified with the Magileads app . You can set precise times for sending your messages, ensuring optimal delivery. This feature helps you reach your prospects at the right time, maximizing the impact of your campaigns.

Real-time tracking of interactions and feedback from prospects

With the Magileads app , you can track your prospects' interactions and feedback in real time. You can analyze your campaign performance and adjust your strategies accordingly. This real-time tracking allows you to make informed decisions and optimize your marketing efforts.

Examples of success with Magileads

Case studies

Magileads' application features . For example, one B2B company saw its conversion rate increase by 30% by using multichannel acquisition scenarios. This success demonstrates the application's effectiveness in optimizing marketing campaigns.

Performance statistics

Magileads ' performance statistics show a significant improvement in ROI for its users. On average, businesses using the app see a 25% increase in response rates and a 40% reduction in campaign management time. These figures illustrate the app's added value in optimizing your marketing efforts.

Automation and AI in Sales Prospecting

AI-powered generation of personalized marketing messages

You can use Magileads' artificial intelligence to create personalized messages that captivate your prospects. The AI ​​analyzes your contacts' data to tailor the content of your communications. For example, if a prospect recently visited your website, the AI ​​can generate a message that mentions this visit, increasing relevance and engagement. According to a McKinsey study, companies that use personalization see a 10-15% increase in revenue. By personalizing your messages, you not only improve engagement but also your conversion rate.

Creating customized prospecting scenarios with AI

Magileads' AI lets you create tailored prospecting scenarios. You can define specific journeys for each segment of your audience. For example, for a prospect in the tech sector, AI can suggest a sequence of emails and LinkedIn messages tailored to their interests. This personalized approach increases your conversion rates. A Forrester study found that companies using personalized scenarios see a 20% increase in their conversion rates. By using AI to create custom scenarios, you optimize your prospecting efforts.

AI-powered enrichment of custom columns in your lists

Magileads' AI enriches your prospect list data columns with relevant information. You can search for or complete details such as your prospects' industry, company size, or interests. This information helps you better understand your contacts and personalize your campaigns. For example, if you know a prospect is interested in technological innovation, you can send them relevant content. According to a Gartner study, companies that enrich their data see a 30% improvement in campaign effectiveness. By enriching your columns, you maximize the impact of your communications.

Analysis and Reporting of the Sales Prospecting Tool

Magileads app's advanced analysis features

Magileads offers powerful analytics tools to optimize your marketing campaigns. Here's how these features can transform your approach.

Intuitive dashboard for campaign tracking

You gain access to an intuitive dashboard that allows you to track your campaigns in real time. This dashboard gives you an overview of your performance, helping you quickly identify what's working and what needs adjustments. For example, you can see your email open rates or the number of clicks on your links.

Detailed tracking of prospect interactions

Detailed interaction tracking lets you understand how your prospects engage with your campaigns. You can see which emails were opened, which links were clicked, and even how long a prospect spent on your website. This information helps you refine your strategies and personalize your messages for each prospect.

Advanced statistics on prospect behavior

Advanced analytics provide valuable insights into your prospects' behavior. You can analyze data such as peak engagement times or communication preferences. These insights allow you to tailor your campaigns to maximize their impact. For example, if you find that your prospects respond better to emails sent in the morning, you can adjust your sending times accordingly.

Real-time adjustment of campaigns based on collected data

With Magileads , you can adjust your campaigns in real time based on the data collected. This adaptability allows you to react quickly to trends and prospect behavior. For example, if a campaign isn't generating the expected conversion rate, you can modify the content or strategy to improve results.

Custom reports

Custom reports give you a detailed view of your performance. You can create reports tailored to your specific needs, highlighting the metrics that matter most to your business. These reports help you make informed decisions and demonstrate the value of your campaigns to your stakeholders.

Using data for optimization

Using data is essential to optimizing your marketing campaigns. Here's how Magileads helps you leverage that information.

Trend analysis

You analyze trends to identify opportunities and challenges. For example, if you notice an increase in engagement with a certain type of content, you can create more of that content to capitalize on the trend. Trend analysis allows you to stay ahead of the curve and outmaneuver your competitors.

Data-driven decision-making

Data-driven decision-making empowers you to make informed choices that improve your results. By leveraging the insights provided by Magileads , you can refine your strategies to maximize your return on investment. For example, if data shows that a specific segment of your audience is more receptive, you can focus your efforts on that segment to boost conversions.

By integrating these analytics and reporting features into your marketing strategy, you optimize your campaigns and improve your return on investment. Magileads provides you with the tools you need to transform your data into concrete and effective actions.

White label for qualified lead generation

Creation of its own white-label sales prospecting service

With Magileads , you can create your own white-label solution. This feature allows you to offer lead generation services under your own brand. You customize the interface and features to reflect your brand. This strengthens your brand image and helps you stand out from the competition. For example, a marketing agency can use this option to offer personalized services to its clients while maintaining its visual identity.

Business Management

Managing businesses is simplified with Magileads . You can add and manage multiple businesses under your main account. This allows you to centralize client management and track their performance. You have access to dedicated dashboards for each business, giving you a comprehensive overview of their campaigns. This feature is especially useful for agencies managing multiple clients, allowing you to maintain complete control over your operations.

Enterprise user management

Magileads simplifies user management within every organization. You can assign specific roles and permissions to each user, ensuring that every team member has access to the tools and information they need. For example, you can grant a marketing manager access to campaign statistics, while an assistant can only manage contact lists. This granular user management enhances your team's security and efficiency.

Management and allocation of purchase credits

With Magileads , you can easily manage and allocate purchase credits to your users. This feature allows you to control the resources available to each member of your team or client. Here's how it works:

1. Credit allocation : You can assign a specific number of credits to each user. This allows you to manage resources effectively and ensure that each team member has the necessary tools to complete their tasks. For example, you can allocate more credits to a user who manages multiple campaigns.

2. Credit tracking : Magileads offers an intuitive dashboard for allocating and monitoring credit usage. You can see how many credits each user has used and how many they have remaining. This helps you plan and adjust your allocations based on actual needs.

3. Detailed reports : You receive detailed reports on credit usage. These reports allow you to analyze the effectiveness of your campaigns and make informed decisions. For example, if a user is using their credits inefficiently, you can adjust their allocations or provide them with additional training.

4. Flexibility and control : You have the flexibility to modify credit allocations at any time. This gives you complete control over your resources and allows you to react quickly to changes in your campaigns or team.

Comparison with other tools : Unlike other platforms, Magileads uses intelligence to optimize the management and reallocation of credits among different clients. This ensures efficient and strategic use of your resources.

By using these features, you maximize the effectiveness of your campaigns and optimize your return on investment. Magileads provides you with the tools you need to manage your purchase credits proactively and strategically.

Integration with other Marketing Automation Tools

Magileads application compatibility with company CRMs

The Magileads application integrates seamlessly with various CRMs, allowing you to centralize your data and improve your efficiency.

CRM integration

In addition to the built-in CRM, you can easily integrate your clients' preferred CRM with the Magileads application. This integration allows you to synchronize your contacts and campaigns, ensuring all your data is up-to-date and accessible in one place. For example, a company using Salesforce can synchronize its data with Magileads for seamless lead management. You can filter which criteria to synchronize, such as openers, clickers, responders, or lead scoring.

Data synchronization

Data synchronization between the Magileads application and your CRM occurs in real time. This means that every update in one system is instantly reflected in the other. This eliminates duplicates and data errors, improving the accuracy of your campaigns.

Improved collaboration

By integrating the Magileads application with your CRM, you improve collaboration within your team. Every member can access the same information, which facilitates coordinated efforts and decision-making. For example, a marketing manager can see a prospect's recent interactions and adapt their strategy accordingly.

Full API for custom integrations

The Magileads application offers a API for custom integrations. You can recreate or adapt the application to your specific needs, adding features or connecting other tools you already use. This flexibility allows you to create a tailor-made solution that perfectly meets your requirements.

Integrations with third-party tools like Zapier

Thanks to integration with third-party tools like Zapier, the Magileads app lets you automate even more tasks. You can create automated workflows that connect Magileads to other applications, simplifying your daily processes. For example, you can set up a workflow that automatically sends a welcome email to every new contact added to your list.

Integrated webmail and shared calendar

The Magileads app includes webmail and a shared calendar, allowing you to manage your communications and appointments directly from the platform. You can schedule meetings, send emails, and track interactions without leaving the app. This simplifies your daily tasks and helps you stay organized.

Integration of a Contact Form and Sales Funnel

The Magileads application also allows you to integrate your contact forms by adding a sales funnel.

Create the form

• Use the form builder tool integrated into our marketing platform

• Customize the design to match your brand image

• Include only the essential fields to qualify the prospect (name, email, phone number, etc.)

• Make some fields optional to reduce friction

Strategic investment

• Integrate the form into your prospecting campaigns or on key pages of your website (homepage, product pages, etc.)

• Create dedicated landing pages

• Share the form link via email and on social media

Continuous optimization

• Analyze the form's performance (conversion rate, abandoned fields, etc.)

• Test different versions (A/B testing) to improve results

• Adjust the fields and design based on feedback

By following these steps, you can effectively integrate your contact form into your sales funnel and optimize the conversion of your visitors into qualified leads. Other features

Other management and compliance functions for your campaigns

The Magileads application also offers other features that improve your management and compliance.

Multi-user management

With the Magileads application, you can manage different companies, user groups, or multiple users within your organization. You assign specific roles and permissions to each team member, ensuring everyone has access to the tools they need. This multi-user management improves your team's security and efficiency.

Options for resellers and integrators

The Magileads app offers specific options for resellers and integrators. You can customize the app to meet your clients' needs and offer prospecting services under your own brand. This allows you to diversify your offerings and increase your revenue.

Dedicated email sending server with advanced IP and domain management

The Magileads application includes a dedicated email sending server, giving you advanced IP and domain management. This allows you to guarantee email deliverability and avoid spam issues. This feature is essential for maintaining your brand reputation and ensuring the success of your campaigns.

Automated unsubscribe management and GDPR compliance

The Magileads application automatically manages unsubscribes and ensures GDPR compliance. You can be confident that your campaigns adhere to current regulations, protecting your business from fines and penalties. This automated management allows you to focus on your marketing strategies without worrying about legal aspects.

Support, Community, and Benefits of Marketing Automation

Technical support and training for our Sales Prospecting Tool

Magileads offers you quality technical support to assist you in using its tools.

24/7 Customer Support

You benefit from 24/7 customer support. This continuous assistance ensures your issues are resolved quickly. For example, if you encounter a problem integrating your CRM, the support team will guide you step by step to resolve the issue. According to a Zendesk study, 89% of customers are more loyal to a company that offers excellent customer service. With Magileads , you are guaranteed ongoing support.

Webinars and tutorials

Magileads offers webinars and tutorials to help you learn effectively. These resources help you master the platform's features. You can attend live sessions or access on-demand videos. For example, a webinar on campaign automation shows you how to set up custom scenarios. The tutorials allow you to learn at your own pace and improve your prospecting skills.

Join the Magileads community to generate leads

By joining the Magileads , you gain access to a network of professionals who share the same interests.

Discussion forums

Discussion forums allow you to interact with other Magileads . You can ask questions, share tips, and discover new strategies. For example, a user might explain how they optimized their campaigns using AI. These exchanges enrich your experience and help you get the most out of the platform.

Events and meetings

Magileads organizes events and meetups to strengthen ties within its community. You can participate in conferences, workshops, or networking sessions. These events offer you the opportunity to meet industry experts and expand your professional network. For example, a conference on social selling allows you to discover the latest trends and exchange ideas with thought leaders. By participating in these events, you stay informed about market developments and enhance your skills.

Magileads stands out with its advanced features that optimize your multichannel sales prospecting. You benefit from an all-in-one platform that centralizes your marketing and sales campaigns. With a global B2B contact database, you can effectively target your prospects. Automation and integration with other tools further enhance your efficiency.

Magileads App community to transform your marketing approach and maximize your ROI. You'll discover innovative strategies and share valuable experiences with other professionals.

See also our sales prospecting program

Comprehensive manual on Magileads features

Magileads Features: All the essential information

Magileads: The key to effective sales prospecting

A guide to automating your prospecting with Magileads

Develop your Magileads application as a private label, customized to your image and colors