The advent of digital technology has made consumption easier and more fluid . The downside is that human contact is increasingly rare and desired. In this context, a company that wants to succeed in achieving its objectives must stand out. To survive, it must establish a special connection with consumers . The idea is to make them feel strong emotions by connecting with them on a more meaningful level than before. Digital storytelling contributes effectively to this.

Make your business unique and accessible

Given the enormous flow of information to which consumers are exposed daily, standing out in a market seems to be a real challenge. Please note, however, that each company experiences things differently. Your perception of a phenomenon will be completely different from that of your competitor . This is what makes your identity unique. This is where you have to pivot in order to distinguish yourself from everyone else.

Reciting statistics, testimonials or the number of sales you have made will not be enough. Your speech needs to be more intimate. Take people on adventures. To get them as involved as possible, let them know how your business has evolved and the experiences you've had. Then focus on how you will provide solutions to your target audience's problems. This will capture the attention of your prospects and personalize your business . In other words, it will make your business more accessible and distinct.

Directly involve your community

The feeling of belonging is an element that positively motivates the consumer. This sense of community must therefore be conveyed by your brand. What image do you want to show? Concretely, try to identify the ethical values ​​that you wish to embody. Think about how you want your audience to feel when they encounter your brand. Storytelling is a powerful lever for your brand . By turning your organization into an unforgettable experience that your audience can consume, it will help them stay loyal and recommend your business to others.

Focus on service and people

Your business should have a mission and vision that aligns with your values . Don't expect that people will buy from you without asking questions. Think about humanitarian or environmental values ​​that persuade your customers. For example, you can offer environmentally friendly products. These questions are important to people. Your business can't just make your voice heard. You need to deliver results and let consumers know you care about the things that matter to them. When your business can convey a sense of humanity , customers will buy from you rather than your competitor.

Make sure you always add value

Certain things can add value to a company's image and digital storytelling is one of those things. As such, digital storytelling presents the business as relatable and people tend to connect with things they can relate to. It is also the lasting story that weaves together the realities and feelings that your company's image evokes. In addition to giving your customers reasons why they should buy from you, businesses need to start sharing the story behind their image , why it exists, and why it matters, regularly in all messaging.

Choose impactful visuals

Studies show that the human brain processes visual images 60,000 times faster than text. You must therefore focus your digital storytelling on impactful visuals to make it a more effective method of communication , particularly with regard to brand awareness . People would also be able to remember 65% of visual content up to three days after seeing it. So use visual content as part of your marketing strategies to help your audience engage more with your brand.

Strengthen the trust and loyalty of your customers

Digital storytelling is a way to avoid being perceived as a selfish attempt to promote your articles. Rather, you help and enable your customers to learn more about your products and services so that they can make informed decisions. You can also have an open discussion with your customers about their interests or needs for future product improvements , which will help you become an innovator in your industry .

Bring your business to life

Note that people like to share good things with each other , especially good stories. Your social media strategy should therefore include several platforms. Cross-promote in your emails, newsletters, social media channels, webinars, e-books, etc. As your story is shared, so will the products you offer and services you provide. The fact is, people buy from people they know, like, and trust .

Be better referenced by Google engines

Optimizing your site depends on using relevant keywords in your web content and having as many backlinks from important sources as possible. Digital storytelling thus helps to stimulate your efforts by allowing your accounts to be shared on social networks .

Improving your site's ranking on Google can lead to an influx of traffic . And one way to do that is to provide value to your users. Telling a story helps you naturally create keywords that are unique and relevant to your brand . In the long term, this will increase your conversion rate.

Attract relevant listeners

Every business uses advanced storytelling as an approach to connect with their customers and consumers, as it is a method to attract people who want to complete a transaction or make a purchase. A strong story requires a commitment of vitality , strength and time to generate a final product that engages the audience. Developing this data involves considerable work and subsequently presenting it successfully requires much more work. Although you may not be able to elicit an emotional response from your audience, digital storytelling will produce the results you are looking for.

With Magileads, implement an acquisition strategy based on targeting, database enrichment, animation scripting, and contact scoring for effective lead conversion.

The benefits of digital storytelling will help you craft a tellable story that can inspire learning in many ways . And educating someone about your brand using this method of communication is one of the most effective ways to get your message across to someone. Storytelling follows the same process we use to tell stories about our lives and experiences through digital means . We may use audio, video, graphics, and web publishing tools to share information with others.