The numbers prove it: prospecting on LinkedIn works! But if you're struggling to get positive responses from your prospects, you're probably making one of these mistakes.
The good news is that with the right methods, you can become a LinkedIn prospecting guru in no time.
Some beginner mistakes can literally destroy all your marketing efforts. Here's how to correct them to guarantee results.
If reading isn't your thing, don't forget to listen to our podcast where we share all our tips and tricks for cold calling.
Mistake 1: You are using sales pitches or you are not transparent about your intentions
You probably know that you shouldn't start your LinkedIn message with a sales pitch. It's probably one of the quickest ways to scare a prospect away.
Sales pitches in a cold calling message simply don't work!
However, some salespeople have tried the opposite approach, but still haven't achieved satisfactory results. This resembles a networking tactic, where the salesperson may have done a good job with the prospect. The problem is that they weren't transparent about why they were contacting them.
He didn't tell her about his product or how his company could solve her problems. Without this information, the transition to the sales pitch could be very difficult.
This will only annoy the prospect when you're on the phone with them. And you'll waste your time because these sales calls will lead nowhere.
is crucial this balance for achieving results through lead generation .
The solution lies in using personalization. Also, be transparent about your intentions.
What you want to do is make the LinkedIn cold essentially prospect-focused.
Also, for the sake of transparency and to respect your time and that of your prospects, you must clearly state what you are working on. Mention what you are doing and why, just to give context.
Simply put, you need to be clear about your intentions to succeed on LinkedIn.
Error 2: Your target audience list is too broad
When it comes to getting results on LinkedIn, segmenting by "industry" doesn't work. The fact is, Sales Navigator data can be inaccurate if you use the tool incorrectly.
The solution is to use a highly refined prospect list . If your prospect list is too large, you risk sending a large number of cold messages to people who aren't interested in what you're selling.
On the other hand, if you have a highly refined list of prospects, you have a much greater chance of succeeding with your prospecting.
>> Here's how to create a highly refined prospect list tailored to your industry.
Error 3: Your follow-up message may be the cause of the problem
Receiving a follow-up message every day from a seller can be annoying, can't it?
Furthermore, never following up (or following up months later) can also be a problem.
Instead, wait 72 hours before sending a follow-up and add more personalization. The perfect cadence for LinkedIn is around 3 to 5 follow-ups in total… And the ideal pace is a follow-up message every 3 days.
If you still haven't heard back from the prospect, they may not have seen your message. If that's the case, you can try another channel, such as email or SMS.
to each follow-up messageAdd more personalization
READ ALSO: 6 cold calling rules that will double your positive responses on LinkedIn
Error 4: Your CTA is unclear or requires too much commitment
If your prospecting message doesn't include a call to action, you'll confuse the LinkedIn user. They won't know what you expect from them, and they're likely to ignore your message.
For example, if you hope to get a sales call, mention it in your message. Or if you want to direct the reader to your website, add a link.
Be clear and don't make excessive demands. The easier it is for the prospect, the better.
Keep it simple, something like: “You can even reply with “yes” if you want to schedule a quick call.”
Here are some examples of low-commitment CTAs:
- "Yes, I want to try it!"
- "Get more customers now!"
- "Grow your business fast!"
- "Start your free trial today!"
- "Use your discount before it disappears.".
- "Add to cart or wishlist".
- "Join our exclusive newsletter.".
- "Get your free sample – Limited quantities.".
- "Reserve your spot for our webinar!"
- "Start the quiz and find out more.".
Mistake 5: You're using LinkedIn automation tools for everything and anything
Keep in mind that LinkedIn's algorithms don't favor automation. If you automate everything you do, you risk having your account blocked. Or, potential clients will recognize you as a spam bot and won't respond to your messages.
The solution is not to automate everything. However, a certain degree of automation is acceptable.
Always make sure to write personalized messages specifically for the prospect. Also, always respond in real time, like a human being.
You can easily manage all of this on an automation tool like Magileads.
By doing this, LinkedIn won't flag your account. Furthermore, prospects will be more likely to engage with you because they know they're talking to a real person.
Every Thursday at 6pm, we offer to answer all your questions about modern prospecting and demonstrate how Magileads can radically transform your Marketing and Sales results.
Want to know more? Contact us >>
