Strategy to improve online customer acquisition
A customer acquisition strategy emphasizes the benefits your product will provide to your prospects.
Smarketing: an essential strategy for coordinating your sales and marketing
The term smarketing comes from the contraction of two words: "sales" and marketing. A combination of salespeople and marketers.
Optimize your commercial monitoring with prospecting software
A sales prospecting tool is specialized software designed to optimize the process of acquiring new customers. These tools offer a range of essential features for sales and marketing teams, including: 1. Contact Management: Centralizing and organizing information on prospects and customers. 2.…
Lead Generation: How to Attract More Potential Customers
Lead generation is a crucial process in marketing and sales. It involves identifying and attracting potential customers for a business. A lead is defined as an individual or organization that has expressed interest in the products or services offered. This process involves…
Instagram's role in digital marketing of a company in 2025
Being one of the most famous social networks in the world, Instagram is one of the most effective instruments in digital marketing
How to generate qualified leads thanks to the purchase
B2B lead generation is an essential process for business development. Leads are potential contacts who have expressed interest in a company's offerings. In the B2B context, lead acquisition is a fundamental strategy for fueling the sales pipeline and identifying…
Automobile lead management: optimization and monitoring
In the automotive sector, the generation of automobile leads is a crucial process to identify and attract potential customers
B2B lead nurturing email examples
B2B lead nurturing emails are a marketing strategy used to develop relationships with business prospects. This approach involves sending targeted and personalized communications to potential leads throughout the sales cycle. The goal is to provide relevant information and…
Optimize lead management to improve sales
B2B lead generation is an essential process for companies seeking to increase sales. Precisely targeting companies is crucial to maximizing business opportunities. To achieve this, it's necessary to define a detailed profile of the ideal target company. This profile can include criteria…
Understanding lead buying: definition and challenges
Buying leads is a common practice in marketing and sales. It involves acquiring contact information from potential prospects, usually in the form of lists or databases, with the goal of converting them into customers. Leads can come from various sources, including…
B2B Lead Generation: Inspirational Quotes
B2B lead generation is an essential process for companies seeking to grow their business customer base. B2B leads are qualified contacts representing potential business opportunities for a company. They can come from various sources, including trade shows, social media, and digital marketing campaigns
The advantages of a PRM in a customer acquisition platform
The PRM allows you to manage your company's prospect relationship to better understand your contacts and respond to their issues.
Create a commercial prospecting tool: full guide
A commercial prospecting tool is software or application designed to facilitate research and acquisition
Agency leads definition: Everything you need to know about lead generation
A lead generation agency is a company specializing in generating qualified leads for its clients. It uses various methods and technologies to identify, contact, and qualify individuals or businesses likely to be interested in its clients' products or services. The main activities of a lead generation agency…
B2B Lead Generation Strategies 2024
B2B lead generation is an essential process for companies seeking to expand their business customer base. B2B leads are companies or decision-makers who have expressed interest in another company's products or services. This process involves identifying, attracting, and converting these prospects…
B2B Lead Generation: The Best Strategies
B2B (business-to-business) lead generation is a strategic process aimed at identifying and attracting companies potentially interested in another company's products or services. This process involves qualifying prospects based on their interest and suitability for the proposed offering, with the goal of…
B2B Lead Generation Video: How to Attract Qualified Prospects
B2B lead generation is an essential process for companies seeking to expand their business customer base. It involves identifying and attracting qualified prospects likely to be interested in the products or services offered. This approach relies on various marketing techniques, including content marketing and personalization
Generative AI opportunities and challenges in B2B marketing in 2025
Generative AI has presented both opportunities and challenges for marketers looking to improve their content strategies.
The 7 best ways to develop a B2B content marketing strategy
Before you start creating content, you need to understand these seven essential elements of a B2B content marketing strategy.
Blog Comment Lead Generation
Lead generation through blog comments is a digital marketing technique aimed at gathering information about website visitors. This method involves encouraging readers to leave comments on blog posts, thereby creating direct interaction with the audience. The…
Optimizing your Lead Nurturing Strategy in Digital Marketing
The lead nurturing strategy is essential for companies moving towards inbound marketing for commercial prospecting.
Linkedin prospecting in 2025: is it still working?
The efficiency of LinkedIn prospecting has already been proven. But in 2025, is it still the case?
Automate your prospecting by email, then relay it via linkedIn: why and how?
Learn about the value of automating email prospecting and extending it to LinkedIn and the process of integrating the two channels.
Generate marketing leads: The best strategies
Lead generation is a fundamental process in a company's marketing strategy. It consists of identifying and attracting potential prospects interested in the products or services offered. A lead is defined as an individual or organization that has expressed interest in a company's offering by providing…
Digital narration: what advantages for your company in 2025?
Digital storytelling, also called storytelling, is an effective marketing method. Find out why.
