Increase your prospects with video

In a world where visual content consumption is central to our daily lives, video
is proving to be a powerful marketing strategy. Why not use it to boost your
business, increase your leads, and convert more prospects into customers?

1 - The impressive impact on your marketing strategy

In the current digital landscape, videos are the most consumed content type by the
public. YouTube , with its billion active users, is the second most
used search engine after Google. Statistics indicate that more than 500 million hours are viewed every day on YouTube.

It has the power to attract attention, generate engagement and increase the
conversion rate. It can greatly improve the visibility of your business and strengthen your
presence on social networks. Integrating into your content strategy can be a
real lever to generate more leads and convert more prospects into customers.

2 – Video for attractive and engaging content

Quality content can transform the perception that your target audience of your
product or service. A well -made video can transmit emotions, tell a story,
and make your product more attractive for your prospects.

It makes it possible to explain in a concise and interesting way the characteristics and
advantages of your product but also the values ​​and commitments of your company. It
promotes interaction with your audience and encourages action . Customers are more likely to
share a video than a simple text or an image.

3 – How to use video to generate leads?

The generation of leads is a crucial step in the conversion process of prospects to
customers. Video can be a powerful tool to increase the number of your leads. It can
be used to present a product, explain its operation, highlight its
advantages, or even share satisfied customer testimonies.

Here are the (non-exhaustive) uses of using video:

• Advertising: Dissemination of promotional messages to promote a product,
  service or brand.
• Training: Creating educational videos to train employees or customers
  on specific topics.
• Presentation: Using videos to present products, projects or
  ideas at meetings or conferences.
• Testimonials: Incorporating customer or employee testimonials to build
  credibility and trust.
• Product demo: Detailed presentation of the features and benefits of a product
  or service.
• Internal communication: Using videos to communicate
  important messages to employees within the company.
• Events: Live or delayed broadcast of events, conferences or
  trade shows.
• Recruitment: Creation of videos to attract new talent by highlighting
  corporate culture and professional opportunities.

Adding a call to action at the end of your video can encourage your prospects to register for your
newsletter, fill out a contact form, or make a purchase. In addition, a video can
greatly improve your SEO on search engines, thus increasing your
visibility and attracting more prospects.

4 – Integrate video into your inbound marketing strategy

Inbound marketing is a strategy that aims to attract customers to your business by
providing quality content that addresses their needs and concerns.
Video is a great way to implement this strategy.

You can use video to create educational, informative, entertaining content, or even
to run webinars.
This type of content can help establish your business as an authority in your field, build customer trust and loyalty, and attract
new prospects.

5 - Creation of motion design or tours: our partner, the professional video team

The creation of motion design videos , qualitative interviews or reports is a
complex mission that requires the expertise of several talents but also time, good
project management and a good understanding of the target audience.

This is why it is better to use an agency with a structure of
organized and competent professionals to create these videos.

Indeed, with the help of experienced professionals, you can create attractive videos
that captivate your customers, your target audience and encourage them to act.
It is a worthwhile investment strategy considering the benefits it can bring to our business.

We strongly advise you to turn to our partner for all these
services: Videotelling . Much more than a simple creation company, it is an
audiovisual, graphic and digital learning creation agency, specializing in storytelling and
motion design. A magnificent fusion between visual and audiovisual arts, and narration to give
life to your ideas captivatingly.

With Videotelling, you benefit from a personalized approach, exceptional quality and
tangible results that strengthen your online presence and drive your growth.

6 – Optimize the distribution of your videos on social networks

Video is the most shared type of content on social media.
Facebook, Instagram, Twitter, LinkedIn, TikTok… All of these networks offer options for sharing videos and
reaching a wider audience.

You can use videos to showcase your products, share customer testimonials
, or offer tutorials.
Short, engaging videos tend to be shared more, which can increase your business' visibility and attract new
prospects.

In short, it is a formidable weapon to increase your prospects. Use it
cleverly to captivate your audience, generate leads and convert your prospects into
loyal customers.

7 – The potential of motion design in your video strategy

The motion design, or animated design, is a creation technique that has taken off in
recent years. It is a form of marketing that uses graphic animations
to tell a visually captivating story.

A mixture of art and technology, the motion design allows you to create dynamic and attractive videos
, capable of capturing target public attention and effectively transmitting your
message. Whether you are presenting your service products, telling the story of your
business or sharing useful information, motion design is a powerful tool in
your strategy.

Beyond the visually attractive aspect, the motion design also has the advantage of being
flexible and adaptive. It can be used to create different types, ranging from
explanatory to advertisements, including promotional and tutorials.

In addition, motion design is particularly effective for simplifying
complex or technical information.
It can enable your target audience to quickly and effectively understand the features and benefits of your products and services.

Additionally, a well-designed motion design video can generate a high amount of sharing
on social media, increasing your brand's visibility and attracting new
potential customers.

8 – Creating an eye-catching video script

The production of an effective marketing video starts with the creation of a solid script.
The script is the foundation on which your strategy is based. It defines the
message you want to transmit, the tone you want to give and the
way you plan to reach your target audience.

A good script must be clear, concise and captivating. He must tell a story that engages
your audience and encourages him to act. For this, it is essential to have in -depth knowledge of
your target audience. What are their concerns? What are their interests? What are the
problems they encounter and your product or service can solve?

Once you have a clear idea of ​​who is your target audience, you can build your
script around their needs and desires. Use a simple and accessible language to
explain how your product or service can be beneficial to them. Do not forget to include a
call for clear and convincing action to encourage your audience to take the next step, whether
it is to fill out a form, register for a newsletter or buy a product.

Increase your prospects with video

1. Reliable evidence and expert references

Credible studies and data

• Wyzowl (2024) : “93% of businesses have acquired new customers through video marketing.” (Link)
• HubSpot (2023) : “Landing pages with video convert 80% better than those without.” ( Source )
• Google (2024) : “70% of consumers prefer to discover a brand via video rather than text.” (Study)

Recognized experts

• Gary Vaynerchuk (CEO of VaynerMedia):
  “Video is the most powerful ROI in digital marketing. Ignoring this strategy is leaving money on the table.” (Source)
• Brendan Kane (Growth Hacking Expert):
  “A well-targeted 15-second video generates more leads than a 3-month AdWords campaign.” (Book)
• Marie Forleo (Video Marketing Specialist):
  “Video storytelling creates an emotional connection that increases engagement by 5 times.” (Interview)

User testimonies

• “Our conversion rate jumped 150% after adding explainer videos to our emails.” — Thomas L., SaaS Startup ( Case Study )
• “Thanks to LinkedIn videos, we generate 30 qualified leads per week.” — Sophie M., B2B Tech (Video Testimonial)

2. Case study: how [company x] has 3x its leads with video

Company : Slack
Strategy :

• Creation of short videos (30-60 sec) explaining key features.
• Diffusion on LinkedIn, Youtube and integration into emails.
  Results :
• +200% lead in 3 months
• 3x clicks higher than conventional banners.
  (Source: Slack Marketing Blog)

3. Box: Segmentation of video strategies

Recommended diagram :

[Process] Idea → Script → Filming → Mounting → Diffusion → Analysis  

4. FAQ (7 questions/answers)

Q1: What is the most effective video format for generating leads?
→ A : Short videos (15-30 sec) such as “teasers” or customer testimonials (60-90 sec).

Q2: What platform to prioritize?
→ R : Linkedin for the B2B, Instagram/Tiktok for the B2C.

Q3: Should you invest in pro equipment?
→ R : No, a smartphone + good lighting is enough (ex: light ring at 20 €).

Q4: How to measure the impact on leads?
→ A : Via tracked links (Bitly) or integrated CTAs (e.g. “Click for a free trial”).

Q5: What free tools to use?
→ R : Canva (assembly), obs (screen recording), headliner (automatic subtitles).

Q6: How many videos publish per month?
→ R : 1 long/month video + 3-5 short clips (ex: Linkedin extracts).

Q7: How to convert viewers into leads?
→ R : Add an integrated form (ex: Typeform) at the end of the YouTube video.