Writing a prospecting email is like walking on eggshells. Every detail counts to gain your prospect's attention. The slightest communication error can have a lasting impact on his perception of you. If your message is too standard, you also risk never achieving your goals.
So, how to write a good prospecting email? The first step is to ban these 7 phrases at all costs.
My name is (first name), I am (position) at (company)
With this grip, your prospect immediately identifies your approach as a commercial . So avoid this sentence, especially since this information is already present in your signature.
To introduce your messages, turn immediately to your prospect . You can for example congratulate him on an action carried out or bounce on a news from his business .
I hope you are well
Being polite and showing that you're interested in your prospects is a good thing. However, keep in mind that most prospects don't pay any attention to your polite phrases .
So go to the basics while keeping a courteous tone . short and precise prospecting email , the more likely you are to get your message across.
I would like… I would like… I would need….
The prospect and his problems must be at the center of your message. So don't talk about yourself all the time (with "I"), or what you would like to get. Rather focus on the person behind their screen and the various problems that could lead them to take an interest in your offers.
The objective of your message is that your prospect said to himself: “This person understands me perfectly. She knows how to put words on my problem and has a solution to solve it. ”
Are you the decision maker? Tell me if you're not the right person.
You are probably thinking that by asking this question in your emails, you increase your chances of a response. In reality, this approach does not produce any results. Your emails are very rarely forwarded .
It's better to spend more time improving the precision of your targeting upfront . This way, you engage in a relevant conversation with each of your prospects. Your approach will also be perceived as much more professional .
I would like to make an appointment with you
Remember that in your prospecting emails , you must position yourself as an expert who comes to the rescue of your prospect . When reading your messages, your prospect should not think that your only objective is to sell them your products or services.
Your prospect must perceive the added value it can draw from this first contact. You can offer him a quick exchange to discuss his issues . When you have, use your freemium offers to create the relationship: proposal for a trial period, pre-audit, product demonstration, etc.
Would it be possible to discuss with you about….
Writing this sentence in your emails puts yourself directly in the position of a requestor. However, your prospect must perceive that he is the one who has something to gain . So favor formulas like “I suggest you”, “you have the possibility of”.
To make your proposal even more appealing, you can even imply that you select the people you call back. If you offer a pre-audit for example, you can mention eligibility conditions.
What are your next availabilities?
When you ask this question, you ask your prospect to:
- consult your diary,
- think about the right time to organize an exchange in the middle of your busy weeks,
- memorize possible slots,
- Return to your email to answer you.
Suffice to say that in prospecting , you cannot grant yourself this luxury. Your prospects have too little time to give you .
It may be interesting to formulate your CTA (Call-To-Action) in the form of a question . However, be sure to ask something very explicit. Prefer a closed question and a specific action .
