For almost a decade, paid search has been one of the most important channels in digital marketing campaigns. Paid social media ads can help your content reach the right people at the right time. So it’s important to understand why you should use paid ads and how your business can benefit from them.
What is paid referencing or paid advertising?
As the name suggests, paid advertising is a promotion that has a cost associated with it . In other words, you are paying to have propaganda given to you. Examples of paid search include Pay-Per-Click, online partnerships, website takeovers, etc.
When we talk about paid referencing (paid ads) , most people think of the pay-per-click. The PPC is found on many digital platforms. This is also the case on social networks like Google Adwords, Facebook ADS, Twitter Ads, LinkedIn Ads and Instagram Ads. These paid ads are made to be presented to an audience that you define in the advertising platform.
In addition to being able to pay for each click on your ad, some advertisers set up their campaigns to pay per 1,000 views. This is known as Pay-Per-Mile (PPM).
Paid SEO is the only way to get results
Today, if you make an unpromoted post on Facebook, only one in 19 followers will see your content. Numerous studies have in fact shown that organic reach on social networks is declining. Wearesocial.com, for example, explained that the average reach of an organic post on a Facebook page was only 5.20%.
The solution is to boost your reach by opting for a paid social advertising strategy. With paid search, you 'll reach a defined audience and be able to use your content to enhance your brand. You can even configure the ad campaign with specific targeting and thus obtain more qualified leads.
Paid ADSs are affordable and measurable
When you do paid SEO, you are able to reach a certain niche . The costs related to paid advertising depend on the objective or the type of advertisement that you disseminate. For example, to generate traffic on your website you can opt for a cost per click (CPC). Same thing if you want to have more prospects . If your goal is to make your brand known, you will be able to use a CPM (Cost Per Mile).
To make a good marketing, you should know if your advertising campaigns are effective. With paid social advertisements, it is easy to measure the performance of your ads. You can do so easily, whether clicks, scope or engagement. Likewise, measuring the return on investment and assessing the overall success of your advertising campaigns will be a breeze.
You can do very specific and granular targeting
Paid ad targeting can be very specific . It can help you reach specific visitors. You will therefore be able to focus only on people who are interested in your brand and who live in a specific geographic area. Do you want to focus only on people of a certain age group ? Paid ADSs are your only recourse.
As a manager of a business or marketing , you will only have to take a look at your analyzes on all your digital platforms. They will allow you to know your audience to identify common factors such as keywords, geographic location, demographic data, professional titles ... You can use all this information to refine the targeting of your ads and obtain better performance.
Build customer loyalty with retargeting
When a visitor has consulted your site, clicked on an advertisement or is committed to your company, you can do "retargeting". Retargetting campaigns will show very relevant announcements to your prospects . They will allow you to continuously hire those interested in your product or service. By doing so, you are constantly in the minds of your potential customers and you increase your return on investment .
Thanks to retargeting, paid search can allow you to always be on the side of your customers. Even more interesting, technology has evolved to the point where you can combine multiple advertising platforms together. You can therefore attract a visitor to your website with a Google ad, then retarget with Facebook ADS. Many people ignore this aspect.
To increase the notoriety of your structure
Paid advertising on social media is an excellent way to strengthen the notoriety of your brand , especially for SMEs. If your content appears regularly in the user news feed, recognition of your brand will naturally increase. In addition, with the many sites and the different types of ads, it will be easier for you to adapt to the needs of different audiences .
Paying, but profitable
The data collected by numerous researches has shown that well-done paid advertising allows you to return at least three (3) times your investment. If your business specializes in selling goods, this is one of the best options for you.
Additionally, all platforms offer the pay-per-click model. In other words, you only pay when users engage with your content .
A concrete case: Facebook Ads
It is one of the advertising platforms by businesses. Thanks to the large number of users registered on Facebook, it manages to offer a very effective and relatively inexpensive paid SEO service. What's more, the algorithm is optimized and allows you to focus on a very specific audience. In addition to all the other benefits, the data this platform provides is as detailed as desired.
Don’t miss the opportunity to improve your reach and conversion rate by switching to paid social media .
