In 2025, the sending of mass SMS was an essential lever for businesses. For what ? SMS display an impressive 98 % opening rate , well above emails. In addition, 90 % of messages are read within 3 minutes of receipt. Consumers are looking for personalized interactions: 72 % only interact with content adapted to their preferences. With such efficiency, SMS allow brands to retain their customers while meeting their expectations. Discover the tools that will help you optimize your campaigns today.
Key points
SMS is 98 %open. It is a very useful marketing tool. Use it to contact your customers quickly .
Take an SMS tool with personalization and automation options. This will make your customers more interested.
Check that the tool respects the GDPR. He must manage consent and protect data.
Compare tool prices to find the right one. There are choices for small and large budgets.
Try customer service before choosing. A good support helps to succeed in your campaigns.
Criteria for selecting Tools for sending mass in mass
Essential features (personalization, automation, segmentation)
To choose a mass SMS sending tool, you must first examine its features. Efficient platforms offer personalization options that make your messages more relevant for each recipient. For example, you can include the customer's first name or information specific to their preferences. This increases commitment and satisfaction.
Automation is another key functionality. It allows you to plan your campaigns or send messages triggered by specific events, such as a birthday or a placed order. This simplifies management and saves you time. Finally, segmentation helps you target specific groups of customers based on criteria such as age, location or purchasing habits. Effective segmentation improves the results of your campaigns.
Ease of use and ergonomics
A good tool should be easy to use, even for beginners. An intuitive interface allows you to create and manage your campaigns in a few clicks. The best designed platforms provide clear controls and fluid navigation. You can focus on your goals without wasting time understanding the operation of the tool.
Some solutions also offer ergonomic features such as 24/7 access or the possibility of designing messages in a few steps. These characteristics make the user experience pleasant and effective. You should never have the impression that using the tool is a chore.
Price and pricing models
Cost is an essential criterion. Compare the prices for 1,000 SMS sent and check if the tool offers plans adapted to your needs. For example, OVH Cloud SMS offers flexible pricing from € 9/month, while Spot-Hit offers packs from € 59 for 1,000 SMS. If you manage large campaigns, favor solutions with decreasing prices like Octopush or SMSMODE.
Certain tools, such as Primotexto, allow you to buy non -binding credits, which is ideal for small businesses. Others, like Esendex, offer personalized prices for large volumes. Also make sure that the pricing model includes all the necessary features, such as automation or segmentation, without hidden costs.
Legal compliance (GDPR and other regulations)
When you choose a mass SMS sending tool, you must check its compliance with the regulations in force. In Europe, the GDPR (General Data Protection Regulations) requires strict rules to protect personal data from users. A non -compliant tool can lead to significant fines and harm your business's reputation.
Make sure the platform respects the following points:
Explicit consent : The tool must make it possible to collect and manage the consent of recipients before sending SMS.
Right of withdrawal : Users must be able to easily unsubscribe via a link or keyword in the message.
Data security : Personal information must be stored and processed securely.
💡 Tip : Favor tools that offer integrated features to manage compliance, such as models of comply with GDPR or audit reports.
Apart from the GDPR, other local regulations may apply according to your region or sector of activity. Take the time to check these requirements to avoid any legal problem.
Customer service and technical support
Good customer service can make all the difference when using a mass SMS sending tool. You may encounter technical problems or need help to configure your campaigns. In these cases, a reactive and competent support is essential.
Here is what you should look for:
Availability : Is the support accessible 24/7 or only during office hours?
Communication channels : Does the tool offer assistance by chat, email or telephone?
Online resources : are a knowledge base, tutorials or FAQs available to solve current problems?
🛠️ Advice : Test customer service before committing. Ask a simple question to assess their responsiveness and expertise.
A quality technical support allows you to quickly solve problems and optimize your campaigns. This guarantees a fluid and stress -free user experience.
Comparison of the best mass sending tools in 2025
Automated SMS Magileads
For sending Magileads stands out for its ability to integrate SMS campaigns into a multi -year strategy . This tool allows you to personalize your messages according to customer data, which considerably improves engagement. Thanks to its advanced automation system, you can program shipments depending on specific triggers, such as a anniversary or action on your website.
Magileads' interface is intuitive. You can easily segment your contact lists to target specific groups. This guarantees that your campaigns reach the right people at the right time. In addition, this tool offers detailed reports to analyze the performance of your campaigns and adjust your strategy accordingly.
If you are looking for a complete solution to send mass SMS, Magileads is an excellent choice. It combines personalization, automation and analysis to maximize your results.
Smsfactor
SMSFACTOR is a popular solution for sending mass SMS, and for good reasons. This tool offers an impressive 98 % reading rate , which guarantees that your messages reach their audience. In addition, 75 % of customers prefer to receive offers by SMS, and 60 % of them go to store after receiving a message. These statistics show the efficiency of SMSFACTOR to stimulate sales and retain your customers.
The tool offers competitive pricing, from € 0.035 per SMS. This makes it an affordable option for companies of all sizes. SMSFACTOR also emphasizes legal compliance, respecting the RGPD requirements. You can easily collect and manage user consent, while offering them the possibility of unsubscribing at any time.
With SMSFACTOR, you benefit from a simple to use platform, reactive customer support and proven efficiency. It is an ideal solution for companies that wish to optimize their SMS campaigns.
Activetrail SMS
Activetrail SMS is a versatile platform that combines the sending of mass SMS with other digital marketing tools. You can create SMS campaigns, but also integrate them into emails or push notifications for a multi -channel strategy. This flexibility allows you to reach your customers on several fronts.
One of the strengths of Activetrail is its capacity for personalization. You can adapt your messages according to the preferences and behavior of your customers. The tool also offers automation features, such as sending messages according to specific events. This simplifies the management of your campaigns and improves their efficiency.
In terms of pricing, ActiveTrail offers plans adapted to the needs of small and large companies. You can choose a monthly subscription or buy credits per unit. The user -friendly interface and quality customer support make Activetrail a reliable solution for your SMS campaigns.
Price comparison and tool performance:
Here is a summary table to help you compare the tools mentioned:
Tool Price (from) Note Tool Advisor Magileads 0.049 €/SMS 9,5/10 Mailing vox 0.049 €/SMS 9,2/10 Spot hit 0.039 €/SMS 8,9/10 Octopush 0.039 €/SMS 8,9/10 Smsfactor € 0.035/SMS 8,7/10 OVH SMS 0.049 €/SMS 7,5/10
These data show that each tool has its advantages in terms of price and features. You can choose the one that best suits your needs and your budget.
Allmysms
Allmysms is a reliable solution for your mass sending campaigns. This tool is distinguished by its effectiveness and simplicity, which makes it an ideal choice for companies of all sizes. Here are some key points that highlight its performance:
An impressive 98 % deliverability rate , ensuring that your messages reach their target audience.
Exceptional speed, with messages received in less than 3 seconds.
A refined and intuitive interface, perfect for small marketing teams or beginner users.
Automatic contact management, eliminating duplicates and invalid numbers to optimize your lists.
With Allmysms, you can also customize your messages and segment your audiences for more targeted campaigns. The tool offers detailed reports to analyze your results and adjust your strategies. If you are looking for a simple and efficient solution, Allmysms is an excellent choice.
Octopush and smsmode
Octopush and SMSMODE are two popular tools for sending mass SMS. They offer similar features but are distinguished by certain specific aspects.
Octopush is known for its flexibility and competitive pricing. It offers options adapted to small businesses as well as large structures. You can choose between standard or premium SMS, according to your needs. The tool also allows you to program your campaigns and follow their performance in real time.
SMSMODE , on the other hand, emphasizes legal compliance and data security. It strictly respects the requirements of the GDPR, which makes it a safe choice for companies concerned about data protection. In addition, SMSMODE offers a powerful API to easily integrate the sending of SMS in your existing systems.
These two tools complement each other well and meet various needs. If you favor flexibility, Octopush is an excellent choice. If compliance and safety are your priorities, SMSMODE is an option to consider.
Klaviyosms and textmagic
Klaviyosms and TextMagic are efficient tools that shine in various scenarios. They stand out for their advanced features and impressive results.
Tool | Note | Price/1000 SMS | Is expandable | Ease of use |
|---|---|---|---|---|
Klaviyosms | 4.6 | €64 | 👍 | 💯 |
Textmagic | 4.4 | €110 | 💯 | 💯 |
Klaviyosms is particularly suitable for companies that wish to integrate the sending of mass SMS in a multi -channel marketing strategy. You can combine your SMS campaigns with emails or other channels to maximize your impact. Textmagic, for its part, is ideal for companies looking for a simple but powerful solution.
These two tools display opening rates of 98 %, response rates of 45 %, and conversion rates reaching 29 % . These figures demonstrate their effectiveness to initiate your customers and generate concrete results. If you are looking to optimize your campaigns, Klaviyosms and Textmagic are options to explore.
Primotexto and Sarbacane
Primotexto and Sarbacane are among the most efficient tools for sending mass in mass. These two solutions offer advanced features that meet the needs of modern companies. Here is a detailed overview of their strengths and specificities.
Primotexto: a simple and effective solution
Primotexto is distinguished by its simplicity of use and flexibility. This tool is ideal for small and medium -sized enterprises that wish to launch campaigns for sending SMS en masse quickly and without complexity. With Primotexto, you can:
Personalize your messages : Add information like the first name or city of the recipient to make your SMS more engaging.
Segment your audiences : target specific groups according to criteria such as age, location or purchase preferences.
Plan your shipments : program your campaigns at strategic moments to maximize their impact.
Primotexto also offers flexible pricing. You can buy non -binding credits, which is perfect for businesses with punctual needs. In addition, the intuitive interface allows you to manage your campaigns in a few clicks, even if you are starting out in SMS marketing.
💡 Tip : Use Primotexto analysis reports to follow the performance of your campaigns and adjust your strategy in real time.
Sarbacane: an all-in-one platform
Sarbacane goes beyond sending mass in mass. This platform offers a full suite of communication tools, including emails, SMS and multi -channel campaigns. Here is what makes Sarbacane unique:
Advanced automation : Configure automated scenarios to send SMS according to specific events, such as a birthday or a placed order.
RGPD compliance : Sarbacane guarantees the protection of personal data thanks to integrated features to manage consent and unscriptions.
Premium customer support : Take advantage of dedicated assistance to help you configure your campaigns and solve your technical problems.
Sarbacane is mainly aimed at companies looking for a complete and professional solution. Although its cost is slightly higher, the features offered justify this investment. You can also integrate Sarbacane into your existing tools thanks to its powerful API.
Quick comparison: Primotexto vs Sarbacane
Criteria | Magileads | Blowgun |
|---|---|---|
Ease of use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Automating | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Pricing | Flexible, without obligation | Monthly subscription |
RGPD conformity | Yes | Yes |
Customer Support | Standard | Premium |
🛠️ Advice : if you start or have a limited budget, opt for Primotexto. If you need a complete and integrated solution, choose Sarbacane.
These two tools offer powerful solutions to optimize your mass sending campaigns. The choice will depend on your specific needs and your marketing goals.
User reviews on mass SMS sending tools
Summary of experience feedback for each tool
Users share various opinions on mass sending tools, often influenced by their specific needs and expectations. Here are the main trends observed:
Evaluative surveys show that the tools offering an intuitive interface, such as Magileads and Primotexto, obtain high scores in satisfaction.
Open surveys reveal that users particularly appreciate the personalization and automation features offered by Magileads and Sarbacane.
Surveys using the Likert scale indicate that RGPD compliance and data security are essential criteria for businesses, with tools like SMSMode in mind.
The classification surveys place Octopush and SMSFACTOR among the most reliable solutions for their value for money.
According to the Deloitte/Ipsos annual survey on mobile uses, 84 % of smartphones users favor SMS to communicate, against only 38 % for emails . This highlights the importance of choosing a powerful tool to maximize the impact of your campaigns.
Strengths and weaknesses according to users
Each tool has advantages and disadvantages according to user feedback:
Automated SMS Magileads :
Strengths : Advanced automation, multi -channel integration. Mobile base provided
Weak points : slightly longer learning curve for beginners.
Smsfactor :
Strengths : competitive pricing, RGPD compliance.
Weak points : limited personalization options for small businesses.
Activetrail SMS :
Strengths : multi -channel flexibility, user -friendly interface.
Weak points : higher cost for small structures.
Primotexto :
Strengths : Simplicity of use, non -binding pricing.
Weak points : less developed automation features.
Blowgun :
Strengths : full tool suite, Premium customer support.
Weak points : more expensive monthly subscription.
These feedbacks help you identify the tool that best suits your needs. Take into account your priorities, whether it be ease of use, cost or advanced features.
Cases of use of Tools for sending mass in mass
Marketing and promotions
Sending SMS en masse is a powerful tool for your marketing campaigns . Statistics show that 96 % of SMS marketing messages are open , and 32 % receive an answer. These figures largely surpass those of promotional emails, which display an opening rate of only 20 to 32 %. In addition, 77 % of consumers agree to receive coupons by SMS, and 66 % use a special offer within 7 days of receipt. This data shows that SMS can generate up to 10 times more sales than other channels.
To maximize your results, customize your messages and target your customers with promotions adapted to their needs. For example, send special offers for local events or birthdays. This strengthens engagement and improves your conversion rates.
Notifications and reminders
Shipping SMS en masse is also ideal for sending notifications and reminders. Their delivery rate reaches 99.9 %, and 69 % of messages are open in the first five minutes. These characteristics make it a reliable channel for appointment reminders, order confirmations or important alerts.
Here are some indicators that illustrate their effectiveness:
Indicator | Description |
|---|---|
Click rate (CTR) | Measures the engagement of the recipients with the links in SMS. |
Traffic on the site | Increase in mobile traffic after sending, a sign of a successful campaign. |
Conversion rate | Indicates an increase in sales or actions following the sending of SMS. |
Using SMS for your reminders, you reduce oversights and improve customer satisfaction.
Internal and external communication
Companies use SMS to improve their internal and external communication. With an opening rate of 99 % and reading in less than 3 minutes, SMS guarantee rapid and effective transmission of information. This channel is particularly useful for:
Inform your employees of changing schedules or urgent events.
Send important updates to your customers, such as service interruptions or exclusive promotions.
In addition, only 1 % of SMS is considered spam, which strengthens their credibility. By integrating SMS into your communication strategy, you improve the commitment and memorization of messages.
Recommendations to choose the right tool for sending mass in mass
Solutions adapted to small businesses
If you run a small business, you need a simple, affordable and efficient tool. Solutions like Magileads or Allmysms meet these criteria. These platforms offer an intuitive interface, ideal for users without technical expertise. You can customize your messages and segment your audiences effortlessly.
Statistics show that 95 % of the messages sent by companies are open, and 90 % of SMS are read within three minutes of receipt. These figures demonstrate the immediate impact of SMS to reach your customers. With a reading rate reaching 98 %, SMS largely surpass other channels such as emails.
To maximize your results, start by analyzing your database . Make sure it is complete and up to date. Then clearly define your target according to criteria such as age or purchase habits. Set specific objectives for each campaign, taking into account the periods conducive to sale.
Solutions for large companies
Large companies often have more complex needs. They must manage high volumes of messages while maintaining impeccable personalization and legal compliance. Tools like Magileads or Octopush offer advanced features to meet these requirements.
SMS are economical compared to channels such as television or radio. They also display a high conversion rate thanks to their fast reading. Tools like Sarbacane allow you to automate your campaigns and easily measure their performance. You can adjust your strategy in real time to maximize your return on investment.
For optimal efficiency, favor solutions that incorporate multichannel functionalities. This allows you to combine your SMS campaigns with other channels such as emails or push notifications.
Specialized tools for specific sectors
Some sectors require tools adapted to their particularities. For example, in the health field, platforms and SMSMode guarantee enhanced safety to protect sensitive patient data. In the retail sector, tools like Klaviyosms allow promotions to be personalized according to customer preferences.
To choose the right tool, identify the specific needs of your sector. Analyze the proposed features, such as advanced segmentation or integration with your existing systems. SMS offer a record reading rate of 98 % , making it an ideal channel for targeted and effective campaigns.
💡 Tip : If your sector is subject to strict regulations, opt for tools in accordance with the GDPR and offering advanced safety options.
The sending of mass SMS remains an essential lever for companies in 2025. The tools compared in this blog offer key functionality such as contact management, personalization of messages, programming of shipments, and detailed statistics. The prices vary according to the models: monthly subscriptions, invoicing per unit or SMS credits pack. User reviews on solutions like SendinBlue and SMSFACTOR confirm their efficiency.
To choose the right tool, assess your specific needs. If you manage a small business, favor simple and affordable solutions. Large structures should opt for advanced tools like Sarbacane, which offer automation and RGPD compliance. Test several platforms to optimize your campaigns. Data show that SMS marketing reaches an average conversion rate of 29 % , much higher than that of emails or online advertisements.
💡 Tip : Use promo codes and dedicated links to measure your conversions. Integrate the RCS to enrich the customer experience and maximize your results.
Criteria for selecting Tools for sending mass in mass
To choose a mass sending tools, several criteria must be taken into account: legal compliance (GDPR, local laws), ease of integration (API, connectors), personalization of messages, performance (deliverability, shipping speed) and the value for money.
Reliable evidence and references
Sectoral reports and studies : comparative analyzes carried out by firms specializing in communication technologies, such as Gartner or Forrester , regularly assess Messaging solutions.
Experts in the field : professionals like Valérie Hervieux (Digital Marketing Consultant) or Jean-Luc Martinez (CRM specialist) highlight the importance of segmentation and personalization in SMS campaigns.
User testimonies : companies like Deliveroo or Uber use SMS platforms to notify their customers in real time, as their case studies mention.
Types of segmentation for SMS campaigns
To maximize the efficiency of mass shipments, the segmentation of contacts is essential. Here are the main methods:
1. Demographic segmentation
Age, sex, location, profession.
Example : send different offers to students and professionals.
2. Behavioral segmentation
Purchasing history, interactions with previous SMS.
Example : target inactive customers with a stimulus offer.
3. Psychographic segmentation
Interest centers, values, lifestyle.
Example : adapt the tone of messages (formal vs. relaxed).
4. Geographical segmentation
City, region, climate.
Example : promotions adapted to local weather conditions.
5. Segmentation by industry
Specific needs according to the sector (health, e-commerce, logistics).
Example : Reminders of appointments for clinics.
FAQs
What are the advantages of using mass SMS sending tools?
The mass sending tools allow you to quickly reach a large audience. They offer features such as personalization, automation and segmentation. These tools increase your opening and conversion rates while simplifying the management of your marketing campaigns.
How to choose the right tool for my business?
Identify your specific needs. If you are a small business, favor simple and affordable tools like Primotexto. For complex needs, opt for advanced solutions like Sarbacane. Compare RGPD features, prices and conformity before deciding.
Are SMS compliant with the GDPR?
Yes, if you use a tool respecting the RGPD rules. You must obtain the explicit consent of the recipients, offer them an unsubscribe option and guarantee data security. Check that the chosen tool offers features to manage these aspects.
How much is the sending of SMS en masse?
The cost depends on the tool and the volume of messages. For example, SMSFACTOR offers prices from € 0.035 per SMS. Some tools offer packs or monthly subscriptions. Compare prices to find a solution suitable for your budget.
Can I integrate SMS tools into other platforms?
Yes, most tools such as Sarbacane or Klaviyosms offer integrations with CRMs, e-commerce platforms or email tools. These integrations facilitate multichannel management and improve the consistency of your marketing campaigns.
💡 Tip : Check the integration options before choosing a tool to maximize its usefulness.
