Although marketing is becoming more important, demands in the field are also increasing. Sin embargo, Gartner has announced that the marketing assumption for 2021 has diminished in comparison with previous years. Therefore, it represents only company's billing
This year 2022, Julien Rio , AVP International Marketing at RingCentral, we suggest optimizing your marketing presumptions . Please note that this advice is universal and that each industry and market has its necessary properties. In any case, you must approve the maximum financial receipts reserved for marketing . For this year, this is the “recipe” that the expert offers to marketing managers.
The generation of leads and events is its key
Según Julien Rio, the generation of leads will be covered by 40% of its marketing assumption during this year. This means that the basis of marketing is the production of trading volume (CA) or qualified sales lead (SQL).
In this sense, you will optimize your commercial prospecting time and again on a marketing automation platform like Magileads.
We know that events are also important and may represent 15 % of your assumption . The current problem, without embargo, is that it is the worst affected by the Covid-19 pandemic. The cancellation and the invitation of visitors are due to circumstances. Sin embargo, no participation in any of these occasions also means that you are in the world . Therefore, the solution will contribute to a minimum of key events to limit losses.
A good marketing strategy does not exclude the image
Maintain a good brand image to help improve customer confidence and attract prospects. Julien suggests you sign the 10% of your presupuesto to promote your brand on different platforms. Therefore, businesses do not have to lose electronic reputation in social networks, including direct online advertising .
Additionally, creating quality content with good SEO may represent 5% of your assumption . This part is particularly important because it will be used on a large platform. Furthermore, the quality of the content of your site will allow you to generate customer confidence in usted . This is a detail that young businesses have to decide because the results are still there.
Please note in advance
A good safety and good relationship with you is also necessary. Please reserve 5% of your membership to join different clubs and associations . So to do, this will allow you to participate in good practices and meet potential clients . In this case, it is better to elect clubs that are interested in their team and that adapt to the values of their company .
Optimize the efficiency of the team with its components
These herramientas are also an important factor in the effectiveness of a marketing strategy . Julien Rio agrees to pay 5% of his marketing assumption to distribute well. The object is to maximize the minimum value of the equipment. Sin embargo, nunca pierdas de vista la competitividad.
Additionally, you must maintain a margin for emergencies. For example, the 5% of your marketing assumption can be used to end one of the sections in the few days.
Meta-title: Marketing presumption: a form of optimization for this year 2022
Meta description: The assumption assigned to marketing has diminished in general. Aún así, no descuidarlo. We have some practical tips to optimize in 2022.
