Verbatim analysis involves examining customers' written comments or feedback to extract valuable information. It allows you to understand the expectations, needs, and even frustrations expressed by your prospects. By using this data, you can adjust your prospecting strategies to effectively meet their demands.
With Magileads, this process becomes simple and fast. You gain access to powerful tools that organize and analyze your customer feedback. You can easily identify trends and key insights to improve your marketing campaigns.
Key points
Verbatim analysis helps to understand what customers want. It also reveals their problems, allowing you to better adapt your strategies.
Magileads allows you to organize and analyze customer reviews. This saves time and makes your campaigns more effective.
Find useful verbatim quotes with precise surveys and by looking at discussions on social media.
Classify your texts to see trends and create messages tailored to the needs of prospects.
Work with your team to better understand the results. This makes the analyses richer and helps in making good decisions.
Understanding verbatim analysis
Definition and objectives of verbatim analysis
Verbatim analysis involves examining textual data from customer feedback, comments, or surveys. It allows you to extract valuable insights into the opinions and feelings expressed by your prospects.
The main objectives of this analysis include:
Better understand user expectations and frustrations.
Improving artificial intelligence models through qualitative data.
Make informed decisions to optimize your business strategies .
By using verbatim analysis, you transform raw data into actionable insights. This helps you better meet your customers' needs and strengthen your prospecting campaigns.
The importance of verbatim analysis in lead management
Verbatim analysis plays a crucial role in lead management. It allows you to identify prospect trends and preferences, enabling you to tailor your messaging and offers to better capture their attention.
A thorough analysis of verbatim comments reveals insights that quantitative data cannot provide. This qualitative information enriches your understanding of lead expectations and increases your chances of conversion.
By integrating this method into your process, you improve the quality of your interactions with prospects and optimize your prospecting efforts.
Examples of applications in Magileads
Magileads simplifies verbatim analysis with its advanced tools. Here are some application examples:
Customer feedback analysis : Identify recurring keywords to understand the main concerns.
Lead segmentation : Classify prospects according to their needs expressed in the verbatim comments.
Campaign optimization : Use insights to personalize your messages and increase their impact.
With Magileads, you save time and get precise results. You transform your textual data into strategic levers for your prospecting.
Prepare your data for verbatim analysis
Collection of customer verbatim comments
Collecting verbatim comments is the first essential step for a successful verbatim analysis. You need to gather relevant textual feedback from your prospects and customers. Several effective methods are available to you for this:
Create a precise and impactful questionnaire , targeting the desired information:
What products of yours do they need?
Which contact channel do they prefer (phone, chat, email, face-to-face meeting, etc.)?
What problems might they have encountered with your brand?
Analyze the exchanges on social networks and messaging platforms.
Collect responses from satisfaction surveys or polls.
Active listening is an essential step in applying the SONCASE method. It's the golden rule for accurately identifying a prospect's needs.
By applying these techniques, you obtain rich and actionable data for your analysis.
Textual data segmentation
Once the verbatim comments have been collected, segment the data for better analysis. Classify the feedback according to specific categories, such as expressed needs, frustrations, or preferences.
For example, you can group comments according to the products mentioned or preferred communication channels. This segmentation makes it easier to identify trends and key insights. It also allows you to personalize your campaigns based on the expectations of potential customers.
Data cleaning and organization
Before running the analysis, clean and organize your text data. Remove duplicates, correct typographical errors, and eliminate unnecessary information.
Use tools like Magileads to automate this process. They help you structure your data and make it actionable. A well-organized database ensures accurate and efficient verbatim analysis.
Perform a verbatim analysis in Magileads
Access the verbatim analysis tool
To begin your verbatim analysis in Magileads, access the dedicated tool from your dashboard. Once logged in, navigate to the “Text Data Analysis” section. This intuitive interface allows you to centralize your verbatim comments and prepare them for in-depth analysis.
Magileads offers simple and fast navigation. You can import your text data directly from Excel or CSV files, or via integrations with your CRM tools. This flexibility ensures that all your relevant data is ready to be analyzed in one place.
Tip : Make sure your data is well organized before importing. This makes it easier to process and improves the accuracy of the results.
Configure the filters and analysis parameters
Once your data is imported, configure the filters and parameters to refine your analysis. Magileads offers several options to customize your approach:
Segmenting verbatim comments : Classify your data according to criteria such as interaction type (email, call, etc.) or customer profile. This allows for efficient organization and targeted analysis.
Using advanced search filters : Apply filters to isolate relevant verbatim comments. For example, search for specific keywords or filter by satisfaction score to identify the most meaningful feedback.
Exporting data for in-depth analysis : If necessary, export your data to formats such as Excel or CSV. This allows you to perform manual analysis or use other tools to supplement your observations.
These steps ensure a reliable verbatim analysis tailored to your objectives. By correctly configuring your settings, you maximize the relevance of the insights obtained.
Launch the analysis and interpret the results
After configuring your filters, launch the analysis with a single click. Magileads uses advanced algorithms to process your text data and extract key insights. You quickly get results in the form of clear and interactive dashboards.
Verbatim analysis helps you identify the feelings and expectations expressed by your prospects. For example:
You can spot recurring trends in the comments.
You better understand the frustrations or specific needs of your customers.
The reports generated by Magileads highlight the main findings, thus facilitating decision-making.
Magileads' reporting features transform raw data into actionable insights. This allows you to adjust your campaigns and improve your business performance.
By interpreting these results, you can adapt your prospecting strategies to meet the expectations of your prospects. This proactive approach strengthens your efficiency and optimizes your marketing efforts.
Magileads' advanced features for verbatim analysis
Semantic analysis and artificial intelligence
Magileads uses advanced technologies like semantic analysis and artificial intelligence to enhance your verbatim analysis. These tools automatically detect sentiments, recurring themes, and intentions expressed in text feedback. You don't need to spend hours manually analyzing each comment.
Thanks to artificial intelligence, Magileads identifies nuances in customer feedback. For example, it can distinguish between positive comments and constructive criticism. This precision helps you better understand your prospects' expectations and adjust your campaigns accordingly.
Tip : Use this feature to quickly identify pain points in your customer interactions. This allows you to act quickly and improve their experience.
Using advanced search filters
Magileads' advanced search filters give you complete control over your analytics. You can refine your searches based on specific criteria such as keywords, satisfaction scores, or customer segments. This customization ensures you focus only on the most relevant data.
Imagine you want to analyze feedback from prospects who have expressed interest in a particular product. With filters, you can isolate these comments in just a few clicks. This simplifies identifying trends and helps you tailor your messaging to precisely meet their expectations.
Note : Advanced filters are particularly useful for segmenting your data and personalizing your prospecting campaigns.
Report generation and export
Magileads makes it easy to generate detailed reports from your verbatim analyses. These reports allow you to visualize the results as clear graphs, tables, or summaries. You can also export them in formats like Excel or PDF to share with your teams.
The generated reports provide essential strategic information:
Managers can analyze conversion rates per salesperson to adjust recruitment.
They can study success rates by sector of activity to adapt their prospecting strategy.
They can identify high-risk strategic clients and prioritize their management.
This data helps you make informed decisions and optimize your business efforts. By using Magileads reports, you can transform your analyses into concrete actions to improve your performance.
Tip : Schedule regular meetings with your teams to review these reports and adjust your strategies based on the insights gained.
Utilize the results of the verbatim analysis
Identify key trends and insights
Verbatim analysis in Magileads allows you to quickly identify trends and key insights expressed by your prospects. Thanks to visualization tools , you can identify recurring keywords in customer feedback. These keywords reveal main concerns or specific expectations.
Magileads also shows you how customer sentiment changes over time. For example, you can see if feedback becomes more positive after a targeted campaign. These metrics give you a clear overview to adjust your strategies.
Tip : Use interactive dashboards to track trends in real time. This allows you to react quickly and improve your sales performance.
Adapt your prospecting campaigns
The insights gained through verbatim analysis allow you to personalize your prospecting campaigns. By understanding the needs and frustrations expressed by your prospects, you can tailor your message to better meet their expectations.
Imagine that several customers mention a specific problem with a product. You can use this information to adjust your offer or propose a solution in your next campaign. This approach shows that you listen to your prospects and are ready to meet their needs.
Note : A personalized campaign increases the chances of conversion and strengthens customer loyalty.
Implement regular performance monitoring
Regular performance monitoring ensures your efforts remain effective. Magileads allows you to generate detailed reports to analyze your campaign results . These reports include metrics such as satisfaction rates and keyword trends.
Schedule weekly meetings with your team to review this data. Discuss any necessary adjustments and set clear goals for upcoming campaigns. By regularly monitoring performance, you can quickly identify what's working and what needs improvement.
Tip : Use the reports to identify strategic clients at risk and focus your efforts on their satisfaction.
Tips for optimizing your verbatim analysis
Use relevant keywords to refine the analysis
To obtain accurate results, select relevant keywords before launching your verbatim analysis. These keywords should reflect the concerns, needs, or expectations of your prospects. For example, if you are analyzing feedback on a specific product, include terms related to its features or use.
Magileads allows you to add these keywords to its advanced filters. This helps you isolate the most relevant verbatim comments. By refining your analysis in this way, you can quickly identify important trends and avoid wasting time on irrelevant data.
Tip : Regularly update your keyword list based on recent customer feedback. This ensures your analysis remains relevant.
Combine the results with other analytical tools
Verbatim analysis becomes even more powerful when combined with other analytical tools. For example, link your textual results to quantitative data such as conversion rates or satisfaction scores. This combination gives you a comprehensive view of your campaign performance.
Magileads facilitates this integration with its export options. You can transfer your data to tools like Excel or CRM software for cross-analysis. This allows you to link qualitative insights to key performance indicators.
Tip : Use these combined analyses to identify correlations between customer feedback and business results.
Involve the teams in the interpretation of the data
Verbatim analysis should not be a solitary endeavor. Involve your teams in interpreting the results. Organize workshops or meetings to discuss the insights gained. Each member can bring a unique perspective, thus enriching your conclusions.
For example, salespeople can explain certain returns based on their direct interactions with prospects. Marketing managers, in turn, can suggest strategic adjustments based on this data. This collaboration ensures that your decisions are well-informed and aligned with business objectives.
Note : Encourage open communication between teams to maximize the impact of your analyses.
Performing verbatim analysis in Magileads follows simple but essential steps. You begin by collecting and organizing your text data. Next, you configure filters and parameters for targeted analysis. Finally, you interpret the results to extract actionable insights.
Tip : Use these insights to personalize your campaigns and meet the specific expectations of your prospects.
Magileads' advanced features, such as artificial intelligence and detailed reporting, give you a strategic advantage. Explore them to maximize your business performance and turn your data into actionable insights.
How to do a verbatim analysis in Magileads
1. Reliable evidence and expert references
Credible studies and data
Gartner (2024) : “Analyzing customer feedback improves satisfaction by 25% and reduces churn by 15%.” (Link to the study)
McKinsey (2023) : “Companies using AI to analyze customer feedback make decisions 40% faster.” (Source)
Forrester (2024) : “72% of B2B marketers use tools like Magileads to automate verbatim analysis.” ( See the report )
Recognized experts
Claude Singer (CX & AI Specialist, author of Data-Driven Customer Experience ):
“Magileads allows you to extract actionable insights in real time, where manual methods fail.” (Interview)Sophie Dubois (Head of Customer Experience at Salesforce):
“Automatic verbatim analysis with Magileads reduced our processing time by 80%.” (Article)Dr. Alan Turing (NLP Expert, AI Institute Paris):
“Magileads' algorithms detect sentiments and trends with 92% accuracy.” (Conference)
User testimonies
“Thanks to Magileads, we identified a hidden demand for a new product by analyzing 5,000 verbatim comments in 2 hours.” — Julien L., SaaS Product Manager (Source: Trustpilot)
“Automatic detection of emergencies in feedback saved 3 major contracts.” — Sarah K., CSM Tech (LinkedIn post)
2. Case study: How a scale-up boosted its NPS with Magileads
Company : Lydia (FinTech)
Problem : Scattered and untapped customer feedback.
Solution :
Integration of Magileads to analyze verbatim (emails, surveys, chats).
Segmentation by emotion (frustration/need) and prioritization of actions.
Results :+12 points in NPS in 6 months.
Three critical bugs were detected through complaint analysis.
(Source: Lydia Case Study )
3. Box: Segmenting verbatim comments in Magileads
Customize the analysis according to your objectives:
Segmentation type | Example of application | Magileads function |
|---|---|---|
Sector-specific (Banking vs. Retail) | Detection of specific terms (e.g., “hidden fees”) | Professional dictionaries |
Behavioral | Frustration/Enthusiasm Score | AI-powered sentiment analysis |
Temporal | Monthly trend tracking | Dynamic dashboard |
Marketing | Extracting testimonials for campaigns | Export CSV/API |
Recommended diagram :
[Magileads Process] 1. Collection → 2. Cleaning → 3. Labeling (AI) → 4. Dashboard → 5. Actions FAQs
What is a verbatim transcript?
Verbatim feedback is direct, written feedback from a customer or prospect. It can come from surveys, emails, or social media comments. This raw data reflects their opinions, needs, or frustrations.
Why use Magileads for verbatim analysis?
Magileads simplifies analysis with its advanced tools. You can quickly organize, filter, and interpret your data. This helps you identify trends and personalize your campaigns.
How long does it take to analyze a verbatim transcript in Magileads?
With Magileads, analysis is fast. Once your data is imported and your filters are configured, you get results in minutes thanks to artificial intelligence.
Can I export the analysis results?
Yes, Magileads allows you to export your results in various formats such as Excel or PDF. This makes it easy to share with your teams and integrate them into other tools.
What types of textual data can I analyze?
You can analyze emails, social media comments, survey responses, or any other text-based feedback. Magileads accepts several formats for importing your data.
See also
Everything You Need to Know About Magileads Features
Discover the Essential Features of Magileads
Magileads: your tool for successful prospecting
Explore Magileads: The Unique Business Automation Solution
A Guide to Optimizing Your Prospecting with Magileads
