Discover the “Lead Tracking” feature in Magileads: A powerful tool to optimize your prospecting

"Lead Tracking" feature is much more than just a management tool: it's a true compass to guide your prospecting efforts.

Thanks to its intuitive and customizable columns, you can track your prospects accurately, prioritize your actions and maximize your chances of conversion.

What is the “Lead Tracking” feature in Magileads?

The “Lead Tracking” feature is an intuitive and customizable interface that allows you to categorize your prospects based on their level of engagement. Using predefined and customizable columns, you can track your leads' journeys in detail and make informed decisions to optimize your prospecting efforts.

The main columns

1. Opener:
   This column groups leads who have opened your emails. These prospects show an initial level of interest in your communications, making them ideal targets for gentle follow-ups or more personalized content.
2. leads
   in this column have not only opened your emails but also clicked on the included links. Their behavior indicates a stronger interest, and they are often closer to making a decision.
3. Autoresponder:
   This column lists prospects who have responded to your emails. These leads require special attention, as they have shown an explicit willingness to engage in dialogue.
4. As a reminder,
   this category is ideal for prospects requiring phone follow-up or more direct contact. It's particularly useful for organizing your multichannel campaigns by combining email and calls.

Customizing the columns

One of the great strengths of this feature lies in the ability to create your own columns according to your specific needs. For example:

• Qualified prospects : To group leads that perfectly match your target persona.
• Requires a quote : To track leads requesting pricing information.
• Abandoned campaign : To manage prospects who have stopped interacting.

These customized options offer complete flexibility to adapt to your prospecting objectives.

READ ALSO: • Tracking qualified leads

Key benefits of the feature

Magileads' "Lead Tracking" feature offers several key advantages that facilitate the management of your prospecting.

1. First, the dashboard's clear visualization provides an overview of your leads' actions at a glance. This intuitive interface allows you to track each prospect's progress through the various stages of their buyer's journey, helping you make quick and effective decisions without having to sift through scattered information.
2. Next, precise segmentation is another major advantage. Thanks to predefined and customizable columns, you can classify your leads according to various criteria, such as their level of engagement (email opens, clicks, replies, etc.) or their specific needs. This detailed segmentation allows you to better understand your prospects' behavior and respond more effectively to their expectations.
3. Prioritizing your efforts is also made easier with this tool. By quickly identifying the most engaged leads, you can focus your efforts on those that show real conversion potential, rather than spreading your energy across less receptive prospects. This not only optimizes your time but also your chances of success by allowing you to focus your actions where they are most likely to generate results.
4. Finally, collaborative tracking enables seamless management when working as a team. By centralizing all information about your prospects, each team member can easily access updated data and ensure that follow-up actions are well-coordinated. This guarantees a smooth transition between team members, without information loss and with improved collaboration, to maximize collective efficiency in lead management .

How to use “Lead Tracking” effectively?

Collaborating with your team:
Ensure that all members of your team are aligned on the ranking criteria to maximize the effectiveness of your actions.

Configure your custom columns.
Determine the key stages of your prospecting cycle and create columns tailored to track your prospects.

Analyze the data regularly.
Consult the dashboard to identify trends and adjust your strategies in real time.

Automate repetitive actions
Magileads offers integrations with tools like Zapier to automate reminders, notifications and column updates.

—————————

Magileads is a prospecting automation software that allows you to easily manage all the complex aspects of your marketing processes.

Try Magileads free for 14 days. Click here .

Or book a demo to see how it works. Click here .