Need tips to boost engagement on your LinkedIn posts ? Even though LinkedIn's algorithm dictates the rules, it's worth the effort. The fact is, this network currently boasts 810 million members worldwide, including 840,000 businesses .
A LinkedIn marketing campaign typically consists of a series of posts scheduled over time. Controversial messages or unconventional images often generate a buzz , attracting a significant number of views from the very first post. Here are a few tips to help you stand out from the crowd and maximize engagement , comments , and shares on LinkedIn.
Create a buzz by provoking controversy
If you think creating your LinkedIn post is a big challenge, you're right. Choosing the topic, the text format, the images, and the time and date of publication isn't always easy. You might even feel inadequate and give up on the project. But rest assured, publishing on LinkedIn is by no means an insurmountable task.
Start with a thought-provoking post. The goal is to shock or spark a critical debate on a topic. Don't hesitate to tackle sensitive subjects . You could, for example, refute or challenge a famous and commonly accepted quote. This type of post has a good chance of going viral on LinkedIn . Trying to be right by contradicting conventional wisdom will always generate reactions . Keep in mind that creating a stimulating atmosphere encourages engagement .
This advice is more suited to LinkedIn experts than beginners. The former, who need to publish regularly , need to attract an audience and therefore generate buzz . The latter, who are testing the platform and its potential, may not know how to manage a post that has gone viral .
Develop a series of posts to keep the buzz going
Attracting attention with a single post is already a great start. But the buzz fades quickly , as internet users move on to something else. It's therefore essential to keep it going with a series of impactful posts . Consistent and regular posts are the key to an effective marketing campaign .
This consistent communication will keep your readers engaged and accustomed to your presence. Try to stay within the same theme, but vary your approach. For example, you can create a wow factor with a moving testimonial or by revealing unexpected information. This type of message creates surprise and inspires admiration. Your readers will begin to appreciate you thanks to this kind of content .
This also allows the platform to better understand your target audience and enables the algorithm to provide you with more relevant recommendations . Based on what you publish, LinkedIn will analyze the profiles of followers most likely to be interested in your posts. Its algorithms will prioritize showing to members who engage the most. Furthermore, collecting views and interactions will help you achieve a good ranking on the platform .
With Magileads , your BtoB customer acquisition platform is omnichannel, so you can optimize the LinkedIn engagement of your contacts thanks to these best practices!
Share this killer photo!
You might face a difficult choice when it comes to adding media to illustrate your post . You're probably wondering whether to use a photo or a video. Video remains the best medium for developing a storyline. However, preparing a script and then hiring actors is a time-consuming process.
An original and captivating photo will boost your productivity. It should be consistent with your article and convey a strong message to encourage your followers to share it . Before publishing, check that its dimensions are suitable for LinkedIn posting . Then, ensure that the file size does not exceed 500 KB.
Now you know how compelling LinkedIn post that will generate lots of likes and comments social media communication techniques .
Insert hashtags into your sentences. Users don't need to be your followers to find your content thanks to hashtags. They help subscribers find your post when they search for topics related to the keywords you've tagged. Many marketers focus on the most popular hashtags .
Next, tag followers using the @ symbol followed by their username. This person will be notified as soon as your post goes live . This technique will allow you to collect a maximum number of likes in a short amount of time. Target the followers who were most active on your previous posts. It seems that the more likes, shares, and comments you get quickly, the more LinkedIn will promote your post.
LinkedIn is a network that values engagement
LinkedIn regularly updates its terms of service . You've probably already noticed that the platform is constantly evolving . Since 2021, LinkedIn has notably added features that allow you to better position your posts .
The goal of a LinkedIn post is to increase your visibility . High-quality content builds brand awareness. This awareness, , generates engagement with your offerings. A LinkedIn marketing strategy revolves around two key objectives: promotion and engagement .
If you haven't yet reached these goals, rethink your LinkedIn marketing strategy . Find ways to grow your audience . If you already have traffic but little revenue, encourage more engagement on your content using the previous LinkedIn tips.
Conclusions
Now you know how to make a LinkedIn post go viral and how to generate engagement on the platform. Aim for over 400 views on a post to effectively influence your audience . So, write some copy and post your first ad on LinkedIn. It's your turn!
