Leads

A lead is a potential customer (prospect) whose interest
in the offer is more or less confirmed.

All
Outreach
Prospecting
Content strategy
Leads
Cold email
Marketers working on a B2B prospect file
  • Leads

Why should you have an up-to-date BtoB prospect file for the start of the academic year?

It's important to keep your B2B prospect database up to date. Discover how to optimize it for a successful campaign.
Optimize the conversion of your prospects into customers
  • Leads

Optimize the conversion of your prospects into customers

Discover the essential strategies to effectively convert your prospects into customers within the framework of Inbound Marketing.
Cold prospecting on LinkedIn: 5 mistakes to avoid, with solutions
  • Leads

Cold prospecting on LinkedIn – 5 mistakes to avoid with solutions

Some beginner mistakes can literally destroy all your marketing efforts. Here's how to correct them to guarantee results. 
Introduction to online lead generation: Best practices
  • Leads

Introduction to online lead generation: Best practices

Online lead generation has made sales and customer acquisition more efficient. Discover best practices for your business.
How to generate more sales and profits using lead generation systems?
  • Leads

How to generate more sales and profits using lead generation systems?

Lead generation is a strategy to reach potential customers of your business before they choose their supplier.
20 essential tips for B2B sellers in 2025
  • Leads

20 essential tips for B2B sellers in 2025

These 20 practical tips will help you improve your B2B performance, build strong relationships and generate more sales.
Here's how to create a highly refined prospect list tailored to your industry
  • Leads

Here's how to create a highly refined prospect list tailored to your industry

Follow these steps to create a highly refined sales prospect list that will allow you to optimize your conversion rate.
Build a highly targeted B2B prospect list using your competitors' data
  • Leads

Build a highly targeted B2B prospect list using your competitors' data

Beat your competitors by targeting their market with these 4 tips to build a prospect list from their data.
The enigma of dark social: how to exploit its potential in B2B 1
  • Leads

The Dark Social Enigma: How to Leverage Its Potential in B2B

The term "Dark Social" refers to online social interactions that occur outside of public channels.
Complete guide to Magileads features
  • Leads

Complete guide to Magileads features

Magileads optimizes contact management, marketing campaigns and task automation to transform your prospects into business opportunities.
How to write a perfect business plan?
  • Leads

How to write a perfect business plan?

Practical advice for entrepreneurs and startups looking to develop a perfect business plan to attract investors.
effective sales prospecting strategy
  • Leads

Choosing the best and most effective sales prospecting strategy

For a company to succeed in its market, it is important to engage in sales prospecting. But what exactly does this entail?
Magileads: the omnichannel prospecting specialist at the Paris e-marketing trade show from March 29th to 31st
  • Cold email , Cross channel - Omnichannel , Leads , Prospecting

Magileads: the omnichannel prospecting specialist at the Paris e-marketing trade show from March 29th to 31st

Magileads, the omnichannel prospecting expert, will be exhibiting at the e-marketing Paris 2024 trade show. Join us at booth 2AZ1!
Smarket: Collaboration between sales and marketing:
  • Leads

Smarketing: the alliance of marketing and sales services

Smarketing is the result of collaboration between the marketing team and the sales team. So, is this strategy effective?
Lead generation: processes, channels, and keys to producing more
  • Leads

Lead generation: processes, channels, and keys to producing more

Discover the lead generation process, channels, and various effective strategies to obtain the largest number of leads.
Marketing automation: Lead scoring for B2B and B2C
  • Leads

Marketing automation: Lead scoring for B2B and B2C

Discover practical strategies to optimize lead scoring (B2B-B2C), improve lead qualification, and increase conversion rates
B2B prospecting and prospecting plan: what are the productive approaches?
  • Leads

B2B prospecting and prospecting plan: what are the productive approaches?

Although there are several types of B2B prospecting, it is essential to base them on a well-defined plan to make them more productive.
How to acquire qualified leads on LinkedIn?
  • Leads

How to acquire qualified leads on LinkedIn?

LinkedIn is effective for acquiring qualified leads and also for boosting your visibility, especially when the right methods are adopted.
How to create a custom scoring system in Magileads?
  • Leads

Lead nurturing and inbound marketing: an inseparable duo?
For a more successful business, opt for omnichannel
  • Cross-channel - Omnichannel , Leads , Prospecting , Social Media , Content Strategy

For a more successful business, opt for omnichannel
Lead generation: what does it consist of? And how to implement an effective strategy?
  • Leads

Lead generation: what does it consist of? And how to implement an effective strategy?

Lead generation is a crucial step in the buying cycle. What is it, and what are the most effective strategies?
6 ideas to generate more qualified leads
  • Leads

6 ideas to generate more qualified leads

If your ROI is not meeting your expectations, you may need to explore new approaches to attracting leads.
Lead generation: what are the different types of B2B prospects?
  • Leads

What are the different types of B2B prospects for lead generation?

To refine your marketing strategy, you need to know your prospects well. Here are the different types of leads.
the new B2B funnel to adapt to market realities
  • Leads

The new B2B funnel to adapt to market realities

This new B2B funnel allows you to adapt to new market realities to remain competitive and stimulate your growth.
How to conduct effective competitive intelligence?
  • Leads

How to conduct effective competitive intelligence?

Discover the key steps and practical tips for setting up effective and technical competitive intelligence to collect information.
Nicolas, co-founder of Magileads

Okay, we'll send it to you
right away!

Receive
our 2025 playbook on
multichannel prospecting

  • Proven methods (from targeting to nurturing).
  • The mistakes that sabotage your campaigns (and how to avoid them).
  • Checklists to structure your sequences from A to Z.
  • A backlog of experiments that are easy to launch today.