Leads

A lead, that is to say a potential client (prospect) whose interest
in the offer is more or less proven

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Outreach
Prospecting
Content strategy
Leads
Cold Email
Marketers working on a BtoB prospects file
  • Leads

Why have an up-to-date BtoB prospects file for the start of the school year?

It's important to keep your B2B prospect database up to date. Discover how to optimize it for a successful campaign.
Optimize the conversion of your prospects into customers
  • Leads

Optimize the conversion of your prospects into customers

Discover the essential strategies to effectively convert your prospects into customers within the framework of Inbound Marketing.
cold prospecting on linkedin 5 mistakes to avoid with solutions
  • Leads

Cold prospecting on LinkedIn – 5 mistakes to avoid with solutions

Some beginner mistakes can literally destroy your entire marketing efforts. Here's how to fix them to guarantee results.  
Introduction to Online Lead Generation: Best Practices
  • Leads

Introduction to Online Lead Generation: Best Practices

Online lead generation has made sales and customer acquisition more efficient. Discover best practices for your business.
How to generate more sales and profits with lead generation systems?
  • Leads

How to generate more sales and profits with lead generation systems?

Lead generation is a strategy to reach potential customers of your business before they choose their supplier.
20 essential tips for B2B sellers in 2025 2
  • Leads

20 essential tips for B2B sellers in 2025

These 20 practical tips help you improve your B2B performance, build strong relationships and generate more sales.
here's how to create an ultra-refined prospecting list adapted to your industry
  • Leads

Here's how to create an ultra-refined prospecting list tailored to your industry

Follow these steps to create a highly refined sales prospect list that will allow you to optimize your conversion rate.
build an ultra-targeted b2b prospecting list using your competitors’ data 1
  • Leads

Build an ultra-targeted B2B prospecting list using your competitor data

Beat your competitors by targeting their market with these 4 tips to build a prospect list from their data.
the enigma of dark social how to exploit its potential in b2b 1
  • Leads

The enigma of Dark Social: How to exploit its potential in B2B

The term “Dark Social” refers to online social interactions that occur outside of public channels.
Complete guide to Magileads features
  • Leads

Complete guide to Magileads features

Magileads optimizes contact management, marketing campaigns and task automation to transform your prospects into business opportunities.
How to write a perfect business plan?
  • Leads

How to write a perfect business plan?

Practical advice for entrepreneurs and startups looking to develop a perfect business plan to attract investors.
Effective commercial prospecting strategy
  • Leads

Choose the best efficient commercial prospecting strategy

For a company to succeed in its market, it is important to engage in sales prospecting. But what exactly does this entail?
Magileads: the specialist in omnichannel prospecting at the Paris e-marketing show from March 29 to 31
  • Cold Email , Cross Canal - Omnichannel , Leads , Prospecting

Magileads: the specialist in omnichannel prospecting at the Paris e-marketing show from March 29 to 31

Magileads, the omnichannel prospecting expert, will exhibit at the E-Marketing Paris 2024 fair. Join us at the 2AZ1 stand!
Smarket: Collaboration between sales and marketing:
  • Leads

Smarketing: the alliance of the marketing and sales department

Smarketing is the result of collaboration between the marketing team and the sales team. So, is this strategy effective?
Lead generation: processes, channels and keys to producing more
  • Leads

Lead generation: processes, channels and keys to producing more

Discover the lead generation process, channels, and various effective strategies to obtain the largest number of leads.
Marketing automation: Lead Scoring for B2B and B2C
  • Leads

Marketing automation: Lead Scoring for B2B and B2C

Discover practical strategies to optimize lead scoring (B2B-B2C), improve lead qualification, and increase conversion rates
B2B prospecting and prospecting plan: what are the productive approaches?
  • Leads

B2B prospecting and prospecting plan: what are the productive approaches?

Although there are several types of B2B prospecting, it is essential to base them on a well-defined plan to make them more productive.
How to acquire qualified leads on LinkedIn?
  • Leads

How to acquire qualified leads on LinkedIn?

LinkedIn is effective for acquiring qualified leads and also for boosting your visibility, especially when the right methods are adopted.
How to create a personalized scoring scale in Magileads?
  • Leads

Lead nurturing and inbound marketing: an inseparable duo?
For a more prosperous company, opt for the omnichannel
  • Cross Canal - Omnical , leads , prospecting , social networks , content strategy

For a more prosperous company, opt for the omnichannel
Lead generation: what is it? And how to implement an effective strategy?
  • Leads

Lead generation: what is it? And how to implement an effective strategy?

Lead generation is a crucial step in the buying cycle. What is it, and what are the most effective strategies?
A woman who sends prospecting emails
  • Cold Email , leads

7 phrases you absolutely must ban from your prospecting emails

The quality of your prospecting emails largely determines the success of your campaigns. Here are 7 phrases to avoid.
6 ideas to generate more qualified leads
  • Leads

6 ideas to generate more qualified leads

If your ROI is not meeting your expectations, you may need to explore new approaches to attracting leads.
lead generation what are the different types of b2b prospects
  • Leads

What are the different types of B2B prospects for the generation of leads?

To refine your marketing strategy, you need to know your prospects well. Here are the different types of leads.
the new b to b funnel to adapt to market realities
  • Leads

The new B to B funnel to adapt to market realities

This new B2B funnel allows you to adapt to new market realities to remain competitive and stimulate your growth.
Nicolas, co-founder of Magileads

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our free 2025 playbook on
multi-channel prospecting

  • Proven methods (from targeting to nurturing).
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  • Checklists to structure your sequences from A to Z.
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