Leads

A lead, that is to say a potential client (prospect) whose interest
in the offer is more or less proven

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Outreach
Prospecting
Content strategy
Leads
Cold Email
How to generate more sales and profits with lead generation systems?
  • Leads

How to generate more sales and profits with lead generation systems?

Lead generation is a strategy to reach potential customers of your business, before they choose their supplier.
20 essential tips for B2B sellers in 2025 2
  • Leads

20 essential tips for B2B sellers in 2025

These 20 practical tips help you improve your B2B performance, build strong relationships and generate more sales.
here's how to create an ultra-refined prospecting list adapted to your industry
  • Leads

Here's how to create an ultra-refined prospecting list tailored to your industry

Follow these steps to create an ultra-refined sales prospecting list that will help you optimize your conversion rate.
build an ultra-targeted b2b prospecting list using your competitors’ data 1
  • Leads

Build an ultra-targeted B2B prospecting list using your competitor data

Beat your competitors by targeting their market with these 4 tips for building a prospecting list from their data.
the enigma of dark social how to exploit its potential in b2b 1
  • Leads

The enigma of Dark Social: How to exploit its potential in B2B

The term “Dark Social” refers to online social interactions that occur outside of public channels.
Complete guide to Magileads features
  • Leads

Complete guide to Magileads features

Magileads optimizes contact management, marketing campaigns and task automation to transform your leads into business opportunities.
How to write a perfect business plan?
  • Leads

How to write a perfect business plan?

Practical advice for entrepreneurs and startups wishing to develop a perfect business plan to attract investors.
Effective commercial prospecting strategy
  • Leads

Choose the best efficient commercial prospecting strategy

For a company to break into its market, it is important to go through commercial prospecting. But what is it exactly?
Magileads: the specialist in omnichannel prospecting at the Paris e-marketing show from March 29 to 31
  • Cold Email , Cross Canal - Omnichannel , Leads , Prospecting

Magileads: the specialist in omnichannel prospecting at the Paris e-marketing show from March 29 to 31

Magileads, the omnichannel prospecting expert, will exhibit at the E-Marketing Paris 2024 fair. Join us at the 2AZ1 stand!
Smarketla collaboration between sales and marketing:
  • Leads

Smarketing: the alliance of the marketing and sales department

Smarketing is the result of collaboration between the marketing team and the sales team. So is this strategy effective?
Lead generation: processes, channels and keys to producing more
  • Leads

Lead generation: processes, channels and keys to producing more

Learn about the lead generation process, channels, and various effective strategies to get the most leads.
Marketing automation: Lead Scoring for B2B and B2C
  • Leads

Marketing automation: Lead Scoring for B2B and B2C

Discover practical strategies to optimize lead scoring (B2B-B2C), improve lead qualification and increase the conversion rate
B2B prospecting and prospecting plan: what are the productive approaches?
  • Leads

B2B prospecting and prospecting plan: what are the productive approaches?

Although there are several types of B2B prospecting, it is essential to base them on a very specific plan to make them more productive.
How to acquire qualified leads on LinkedIn?
  • Leads

How to acquire qualified leads on LinkedIn?

LinkedIn is effective for acquiring qualified leads and also for boosting your visibility, especially when the right methods are adopted.
How to create a personalized scoring scale in Magileads?
  • Leads

Lead nurturing and inbound marketing: an inseparable duo?
For a more prosperous company, opt for the omnichannel
  • Cross Canal - Omnical , leads , prospecting , social networks , content strategy

For a more prosperous company, opt for the omnichannel
Lead generation: what is it? And how to implement an effective strategy?
  • Leads

Lead generation: what is it? And how to implement an effective strategy?

Lead generation is an essential step in the buying cycle. What is it, and what are the most effective strategies?
A woman who sends prospecting emails
  • Cold Email , leads

7 phrases you absolutely must ban from your prospecting emails

The quality of your prospecting emails determines a large part of the success of your campaigns. Here are 7 phrases to avoid.
6 ideas to generate more qualified leads
  • Leads

6 ideas to generate more qualified leads

If your ROI does not meet your expectations, you may need to explore new approaches to attracting leads.
lead generation what are the different types of b2b prospects
  • Leads

What are the different types of B2B prospects for the generation of leads?

To refine your marketing strategy, you must know your prospects well. For the occasion, here are the different types of leads.
the new b to b funnel to adapt to market realities
  • Leads

The new B to B funnel to adapt to market realities

This new B to Be funnel allows you to adapt to new market realities to remain competitive and stimulate your growth.
How to carry out effective competitive intelligence?
  • Leads

How to carry out effective competitive intelligence?

Discover the key steps and practical advice for setting up competitive, effective and technical monitoring to collect information.
here is how to write prospecting messages on linkedin
  • Leads

Here's how to write prospecting messages on LinkedIn

Here are the best practices, illustrated by concrete examples, which guarantee the effectiveness of your commercial prospecting on LinkedIn.

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our free 2025 playbook on
multi-channel prospecting

  • Proven methods (from targeting to nurturing).
  • Mistakes That Sabotage Your Campaigns (And How to Avoid Them)
  • Checklists to structure your sequences from A to Z.
  • A backlog of experiments that are easy to launch today.