How to write a perfect business plan?

perfect business plan

Recent studies have revealed that 70% of entrepreneurs recommend writing a perfect business plan before starting a company. Indeed, when used effectively, it represents a powerful strategic tool that will serve as a benchmark for your business.

Currently, prospective business owners tend to underestimate the importance of a perfect business plan for their projects. In fact, one in ten entrepreneurs believes they don't have one, yet a well-written plan can significantly optimize profits. Furthermore, research and analysis have shown that businesses with a business plan grow 30 times faster than those without. Moreover, according to the "Journal of Business Venturing ," having a business plan improves the performance of small businesses. In addition, most investors rarely back a company that lacks a solid action plan.

Perfect business plan: what is it for?

First, a perfect business plan is a document outlining all the actions to be taken for a company's development. Generally speaking, a business plan should clearly present the objectives and the strategies planned to achieve them. The goal is to identify the business opportunities related to the project in order to develop a suitable action plan for its implementation. Therefore, a business plan must include commercial, financial, and strategic objectives. However, over time, a project will need to adapt to market needs and will consequently be constantly evolving. In this regard, the business plan can serve as a benchmark during the first three years, which are the most crucial for a company.

A well-designed business plan also serves as a communication tool for potential partners. In theory, it allows investors to see a startup's market dominance and its long-term viability. To reassure a supplier, the business plan must highlight a credible and attractive order volume. Furthermore, since it is a professional document to be submitted to financial partners, its visual appeal should not be neglected. Therefore, the content must be clear and well-organized.

How to write a perfect business plan ?

Step 1: The executive summary

The executive summary is a two-page document that typically provides an overview of your business. It serves as the hook for your business plan , so this section should present the document in the best possible light. Therefore, it includes essential elements such as the company name, the nature of the project, and its values. To write the executive summary, you need to:

• Recognize your target audience and identify their needs.
• Identify the current weaknesses in your market.
• To put forward relevant solutions to resolve customer dissatisfaction.
• Analyze the strengths and weaknesses of the competition.

Step 2: Introducing the founding team

In this section, you must highlight the skills of your management team members. The goal is to convince potential investors of your company's capabilities and those of its members. Therefore, it is essential to demonstrate each member's expertise and their role in business decision-making; this section should include:

• A presentation of the members, along with their training and backgrounds.
• Vacancies that still require a recruitment campaign.
• The costs of hiring.
• The role of future partners.
• The values ​​that drive the management team

Step 3: Market research

This is a crucial step that will determine the relevance of your perfect business plan . Furthermore, it allows you to analyze the market's weaknesses and potential. This study is based on three essential areas:

The offer: once you have determined your target audience , you must analyze the offers already available on the market. To do this, it is necessary to understand the business strategies of your competitors.

Demand: here, we need to focus a little more on the target clientele by identifying their purchasing habits as well as their budgets.

Market gaps: It's necessary to conduct research among competitors and within your niche. The goal is to uncover unmet needs within the market in order to propose a suitable solution.

Step 4: Strategies

This section plays a crucial role in the success of your project and the relevance of your business plan . Implementing this step involves two parts. First, there's the sales strategy , which incorporates all product-related data. Therefore, pricing and service catalogs must be included.

On the other hand, the communication strategy involves defining your company's image and promoting your brand. Furthermore, its objective is to improve your visibility, particularly on social media platforms such as Facebook, Instagram, Twitter, etc.

Step 5: The perfect business model and business plan

The business model is an essential part of your plan, as it allows investors to determine your financial capabilities. In this section, you will establish your company's economic model. To do this, you must include:

• A projected minimum revenue table containing the estimated sales per day and all the costs necessary for the operation of your business.
• A table of the financing plan incorporating the resources available as well as those needed to launch the project.

Step 6: The legal form

Your company's legal status will determine your various tax-related expenses. Furthermore, the tax regime, social security contributions, and administrative costs must be included in your expense forecasts. Indeed, this information is essential for developing a solid business plan and ensuring the smooth operation of your project.

Step 7: Funding

Now that you have all the information you need to launch your project, it's time to move on to the final step of your perfect business plan . Here, the goal is to facilitate securing funding from a potential investor. Therefore, you must determine your external funding needs and detail the methods you will use to obtain it.

Broadly speaking, a perfect business plan plays a crucial role in launching your project and finding partners. Therefore, it must be meticulously written and evolve as your business progresses.

1. Expert references and credible sources

Recognized experts

• Steve Blank (Father of the Lean Startup ):
  “A business plan is not a fixed document, but a hypothesis to be validated.” (Source)
• Alexander Osterwalder (Creator of the Business Model Canvas ):
  “Prioritize clarity and conciseness. 20 pages max, with visuals.” (Interview)
• Guy Kawasaki (Venture Capitalist):
  “The financial part needs to be realistic, not optimistic. Investors can spot fantasies.” (Article)

Official studies and guides

• Harvard Business Review (2024) : “Startups with a business plan are 2.5 times more likely to secure funding.” (Link)
• Bpifrance (2023) : Free downloadable business plan template
• Statista : “60% of startup failures stem from poor market analysis.” (Survey)

2. Real-world user experiences

• Marie D. (SaaS Founder) :
  “I used Stripe's template for my business plan. Result: €500k raised in 3 months.” (Testimonial)
• Ahmed T. (Restaurant owner) :
  “My business plan saved me during a bank audit. Everything was planned for, even COVID!” (Source: Forum Les Entrepreneurs )
• Julie L. (Tech Freelancer) :
  “I followed the LivePlan method. My customer conversion rate jumped by 40%.” ( Trustpilot review )

3. Box: Segmentation of business plans

Tailor your business plan to your audience:

Recommended scheme :

[IDEA] → [Market Analysis] → [Strategy] → [Finance] → [Validation]  

4. FAQ (7 crucial questions)

1. Is a business plan necessary for a micro-enterprise?

Yes, even in a simplified form. It serves as a compass (e.g., Auto-entrepreneur.com).

2. Which free tool should I use?

SBA.gov generator or TemplateLab.

3. How to estimate your turnover?

Through market research (Google Trends, SEMrush) + competitive benchmarking.

4. What is the ideal length?

*Maximum 15-30 pages. Appendices will be in a separate file.*

5. Should I include SWOT analyses?

Yes, but in 1 page max. Prioritize graphics.

6. How to make it “bankable”?

Add a plan B (e.g., "If 20% less revenue, here are our solutions").

7. When should it be updated?

Every 6 months or after a pivot (e.g., change of target).

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