How to write a perfect business plan?

Perfect Business Plan

Recently, studies have revealed that 70 % of entrepreneurs recommend writing a perfect business plan before creating a company. Indeed, when it is well exploited, it represents a powerful strategic tool which will serve as a landmark for your business.

Currently, future business owners tend to minimize the usefulness of a perfect business plan in their projects. Indeed, one in ten entrepreneur considers that he does not have a plan, however, properly written, it makes it possible to considerably optimize the profits. In addition, following research and analyzes, companies with a business plan have been shown to develop 30 times faster than the others. In addition, according to the "Journal of Business Venturing" , the implementation of a business increases the performance of small businesses. In addition, the majority of investors rarely bet in a box that does not have a solid action plan.

Business Plan Perfect: What is it for?

First of all, a perfect business plan is a document containing all the actions to be taken for the development of a business. In general, a business plan must clearly present the objectives as well as the strategies planned to achieve them. The objective is to discover the commercial opportunities linked to the project in order to develop the Adapter action plan for its realization. As a result, a business plan must contain commercial, financial and strategic objectives. However, over time, a project will have to adapt to the needs of the market and will therefore be constantly evolving. In this regard, the business plan can serve as a landmark during the first 3 years, which are the most decisive for a company.

A perfect business plan also represents a communication tool with future partners. In theory, it allows investors to see the preponderance of a start-up on the market and its long-term survival potential. In order to reassure a supplier, the business plan must highlight a credible and attractive control volume. In addition, however, as it is a professional document to provide financial partners, it should not be overlooked. Therefore, the content must be clear and airy.

How to write a perfect business plan ?

Step 1: the executive summary

The Executive Summary consists in making a summary of approximately two pages which generally contains a global vision of your business. This is the grip of your perfect business plan for this fact, this part must present the document in its best light. Consequently, there are essential elements such as the name of society, the nature and the values ​​of the project. For the writing of the executive Summary, it is necessary:

• Recognize its target audience and identify their needs.
• See the current gaps in your market.
• Put forward relevant solutions to resolve customer dissatisfaction.
• Analyze the strengths and weaknesses of the competition.

Step 2: presentation of the founding team

In this section, you must highlight the skills of the members of your management team. The objective is to convince potential investors of the capabilities of your company as well as those of its members. Therefore, it is essential to demonstrate the expertise of each member and their roles in commercial decision-making, so this part must include:

• A presentation of the members as well as their training and backgrounds.
• Vacancies which still require a recruitment campaign.
• Hiring costs.
• The role of future partners.
• The values ​​that drive the management team

Step 3: market research

This is a crucial step that will determine the relevance of your perfect business plan . In addition, it allows you to analyze the flaws and potentials on the market. This study is based on 3 essential axes:

The offer: Once your target audience has been determined, you must analyze the offers already available on the market. To do this, it is necessary to understand the commercial strategies of the competitors.

Demand: here, you need to focus a little more on the target clientele by identifying their purchasing habits as well as their budgets.

Market gaps: it is necessary to carry out surveys of the competition and your niche. The objective is to discover unmet needs within the market in order to propose an adequate solution.

Step 4: strategies

This part plays an important role in the success of your project and the relevance of your perfect business plan . The implementation of this step is done in two parts. On the one hand, there is the commercial strategy which integrates all the data relating to the products. Therefore, the prices and service catalogs must be included.

On the other hand, the communication strategy which consists in defining the image of your business and promoting your brand. In addition, it aims to improve your visibility, especially on social networks such as Facebook, Instagram, Twitter, etc.

Step 5: Business model and perfect business plan

Business Model is an essential part of your plan, as it allows investors to determine your financial capacities. Indeed, in this section, you will establish the economic model of your business. To do this, you must include:

• A minimum turnover forecast table containing the estimated sales per day and all costs necessary to run your business.
• A table of the financing plan integrating the resources available as well as those necessary for the launch of the project.

Step 6: legal form

The legal status of your business will determine the expenses relating to your various tax charges. In addition, the tax regime, social and administrative costs must be included in your expenditure forecasts. Indeed, this data is essential for the development of your perfect business plan and the proper functioning of your project.

Step 7: financing

Now that you have all the information necessary for the launch of your project, it's time to go to the last stage of your perfect business plan . Here, the objective is to facilitate obtaining funding from a possible investor. Therefore, you must determine your need for external financing and detail the means you will use to find them.

Basically, the perfect business plan plays an important role in launching your project as well as in the search for partners. To this end, it must be written carefully and must evolve as your business advances.

1. Expert references and credible sources

Recognized experts

• Steve Blank (Father of Lean Startup ):
  “A business plan is not a fixed document, but a hypothesis to be validated.” (Source)
• Alexander Osterwalder (Creator of the Business Model Canvas ):
  “Focus on clarity and conciseness. 20 pages max, with visuals.” (Interview)
• Guy Kawasaki (Venture Capitalist):
  “The financial side has to be realistic, not optimistic. Investors spot the fantasies.” (Article)

Official studies and guides

• Harvard Business Review (2024) : “Startups with a business plan are 2.5x more likely to secure funding.” (Link)
• Bpifrance (2023) : Free Model of Business Plan Downloadable ( Template )
• Statista : “60% of startup failures are due to poor market analysis.” (Survey)

2. Real user experiences

• Marie D. (SaaS Founder) :
  “I used Stripe’s template for my BP. Result: raised €500k in 3 months.” (Testimonial)
• Ahmed T. (Restaurateur) :
  “My business plan saved me during a bank audit. Everything was planned, even COVID!” (Source: Forum Les Entrepreneurs )
• Julie L. (Freelance Tech) :
  “I followed the LivePlan method. My customer conversion rate jumped by 40%.” ( Trustpilot Review )

3. Box: segmentation of business plans

Adapt your BP to your audience:

Recommended diagram :

[Idea] → [market analysis] → [strategy] → [finances] → [validation]  

4. FAQ (7 crucial questions)

1. Do you need a business plan for a micro-enterprise?

Yes, even simplified. It serves as a compass (ex: auto-entrepreneur.com).

2. Which free tool to use?

sba.gov or templatelab generator

3. How to estimate your turnover?

By a market study (Google Trends, SEMRUSH) + competitive benchmark.

4. What ideal length?

*15-30 pages max. The annexes go in a second file.*

5. Do I have to include swot?

Yes, but in 1 Max page. Favor graphics.

6. How to make it “bankable”?

Add a plan B (e.g. “If 20% less turnover, here are our solutions”).

7. When to update it?

Every 6 months or after a pivot (ex: target change).

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