The figures speak for themselves: in France, over 80,000 businesses go bankrupt every year. To avoid becoming one of them, secure your company's future by giving yourself every advantage. A well-structured marketing strategy is a solid foundation upon which to build. Consulting an advisor to guide you in developing your marketing strategy and digital communication is key to its success. In this article, we'll explore this further.
Seeking external help for your marketing strategy
For many reasons, but primarily for economic ones, business leaders hesitate to call upon a business consultant when defining their marketing action plan . Yet, external consultants bring both a fresh perspective and valuable advice, much like a lawyer for legal matters or an accountant for accounting.
What is the purpose of a marketing strategy consultant?
The role of a strategy consultant is to support business leaders in defining key marketing strategies . These important decisions impact the company's operations and even its structure. Therefore, it is crucial to ensure their success.
Strategic consulting can be used to develop a diagnosis , clarify specific points , set company objectives with the manager using specialized tools, and study action plans . Services cover all aspects of business management .
For very small businesses and SMEs
Strategic advice is particularly useful for the leaders of very small and small businesses , as they often lack support in developing their business strategy Larger organizations, in fact, . Therefore, strategic advice provides them with invaluable assistance.
Strategic consulting assignments are generally one-off and of limited duration . Internal and external diagnostics , as well as a comprehensive analysis of the company, are carried out quickly. The intervention is short-term , but the solutions developed are for the long term .
The consultant provides the head of a very small business and a small or medium-sized enterprise with the necessary perspective and specific know-how to minimize the risks for the development of their companies.
How do business consultants operate?
Consulting firms are mostly generalists capable of providing strategic advice, but also organizational advice. They are most often contacted by large companies.
Independent consultants are often former senior executives of large corporations or former managers of SMEs, who use their acquired experience to provide advice . Their services are sought after by very small businesses and SMEs .
What do very small businesses expect from their consultants?
When very small businesses (TPEs) call upon external consultants , they expect expert advice , availability, and an attractive rate . In their requests, they want concrete results , meaning a turnkey strategy and a rapid return on investment . In practice, after an initial meeting, the majority of TPE owners (64%) prefer to continue remotely .
Seeking external help to embark on digitalization
Faced with evolving consumer behavior, businesses are compelled to have a presence in the digital world . Consequently, the expertise of digital consultants is highly sought after. They are tasked with developing the company's digital marketing strategies
What are the advantages of a supported digital strategy?
Building and implementing a digital communication strategy must be based on a pre-established roadmap. To support companies in their digital transformations, consultants conduct diagnostics, provide recommendations, offer training, optimize the company's marketing materials, and implement action plans. The ultimate goal is to improve the user experience , transform operational processes , and deliver technological innovations .
Building a coherent digital communication strategy guarantees your company's visibility on the web. The explosion of the internet in recent years has changed consumer behavior. In fact, 81% of consumers research online before making a purchase. The internet is a reliable source for acquiring new leads, but also for establishing your reputation with your partners and customers .
To guarantee the quality of your web marketing strategy , seeking guidance from a strategic consultant is a sensible idea .
To what extent is Web Marketing essential for very small businesses and SMEs?
First, for economic reasons , advertising space in traditional media is quite expensive and requires resources that very small businesses and SMEs don't have . However, while implementing a web marketing strategy also involves a budget, it's a smaller, longer-term investment.
Web marketing strategy allows you to target niche markets , enabling small businesses to optimize their efforts . Personalizing your offers is a real sales driver .
Developing a digital marketing strategy also saves time for small business owners who often juggle multiple roles . This is thanks to various automated systems for sending and tracking emails, as well as relevant content that attracts customers . A website acts as a long-range business card , accessible 24/7 and on all devices. owners can improve their company's productivity .
For economic reasons, but also because of the perceived intrusion, owners of very small businesses are hesitant to bring in an outside consultant . Sometimes, differences of opinion make the leaders of these small and medium-sized enterprises (SMEs) have doubts. Yet, strategic consulting is the solution to secure their investments.
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