By automating their email prospecting campaigns, many marketers and salespeople often encounter a recurring problem: email deliverability .
Even with a perfect setup, it is possible that your emails may end up in the spam folder or simply not be delivered.
To avoid this, you need to go through the email warmup stage. Here's how this process can improve your results, with proven tips and techniques.
What is email warmup?
Email warmup is the process of gradually building your sender reputation . By sending emails progressively, you establish a relationship of trust with Internet Service Providers (ISPs) and Email Service Providers (ESPs) like Gmail or Outlook. This process helps ensure your emails land in the inbox rather than the spam folder.
Why is a warm-up necessary?
You might wonder why it's necessary to warm up your account or IP address before sending bulk emails. Here are a few key reasons:
1 – Avoid deliverability problems
ISPs don't like it when you suddenly start sending large amounts of email. They can easily detect if you're a new sender and will likely put your emails in the spam folder.
2 – Increase the sender's reputation
By sending emails gradually, you build a good sender reputation, which increases the chances that your emails will be delivered to inboxes.
3 – Improve engagement
Better deliverability means more people will receive your emails and be able to interact with them, which improves your open and engagement rates.
The best French email warmup tools
In 2024, several excellent email warmup tools
- Warmy.io
Warmy.io stands out for its use of AI to tailor the warm-up to your email address and sending habits. It also offers real-time analytics and whitelisting features to help you improve your email deliverability.
- Inbox Warmup
Inbox Warmup is a popular choice due to its simplicity and affordability. It offers a free plan forever, as well as paid plans with additional features such as multi-domain warmup and email verification.
- Mailwarm
Mailwarm is another solid option with a wide range of features, including automatic warm-up, performance tracking , and A/B testing. It also offers a 14-day free trial so you can test its features before committing.
- Lemwarm
Lemwarm is known for its reliability and ease of use. It integrates with many popular email tools and offers 24/7 customer support.
- Multisender
Multisender is a popular choice for businesses that need to manage multiple email addresses. It offers flexible plans and support for a wide range of domains.
How to heat up an email account in Magileads
Let's now see how you can boost your account without using a specialized tool, using Magileads as an example:
- Create a Magileads account and connect it to your channels
Registration is free for 14 days . Connect your various channels, including your LinkedIn account and your sender emails.
- Download your prospect list
Easily import your leads into your Magileads account.
- Build your first campaign and warm up your account
Start with a small number of emails, for example 50-100 messages initially. Exchange emails with people outside your organization to properly warm up your email domain.
- Enrich your prospect data and launch your campaign
Use custom templates to match your prospecting goals and launch your campaign. Then monitor your campaign's performance using the analytics dashboard.
Magileads V 3.0 provides marketers with all the necessary features to manage email warm-up within the prospecting automation :
Tips and techniques for a successful warm-up
- Start slowly : Send a small number of emails at first and gradually increase the volume.
- Monitor deliverability rates : Use monitoring tools to track deliverability rates and adjust your mailings accordingly.
- Engage with your audience : Encourage responses and interactions with your emails to improve your reputation.
- Use multiple channels : Integrate other channels like LinkedIn to diversify your approach and improve engagement rates.
Factors to consider when choosing an email warm-up tool
When choosing an email warm-up tool, it's important to consider your specific needs and budget. Here are some factors to consider:
- Ease of use : The tool should be easy to set up and use, even if you have no technical experience.
- Features : The tool should offer the features you need, such as automatic warm-up, performance tracking, and A/B testing.
- Integrations : The tool must integrate with your other messaging and marketing tools.
- Customer support : The tool must offer responsive and helpful customer support in case of problems.
- Price : The tool must be affordable for your budget.
Email warmup is a crucial but often overlooked step in prospecting campaigns. By taking the time to properly warm up your account, you'll benefit from deliverability , avoid blacklists, and see better campaign results. Whether you use specialized tools or solutions like Magileads , email warmup can transform the effectiveness of your email marketing.
