Prospecting is much easier and more effective with Magileads, and it will be even more so with Chat GPT. Open AI's revolutionary tool complements our omnichannel prospecting SaaS. In fact, it allows you to automatically generate prospecting emails.

80% of customers don't like the phone, they prefer to chat with businesses via email. In fact, emailing is one of the most used prospecting techniques currently. Companies particularly like this method for its economical side, and above all because it allows them to reach a wide audience . However, while prospecting by email is an effective way to achieve marketing and sales objectives, this solution is not always easy to implement.

Indeed, with the large quantity of letters that will have to be sent and the content of the messages that must be carefully and personalized, prospecting by email can very quickly become a complex, time-consuming and boring operation . What's more, writing a concise and perfectly structured message is not always easy for everyone. Aware of these constraints, many structures and brands are now using innovative and practical tools .

Chat GPT: an AI that simplifies the writing of your prospecting emails

Launched very recently by the American company OpenAI , Chat GPT (Generative Pre-Trained Transformer) is a prototype of a conversational agent based on AI. Due to its efficiency and the quality of its achievements, the tool is currently the most accomplished invention in terms of language and dialogue technology . The program is capable of exchanging messages by answering questions, but also of generating text on demand using a written command system. The chatbot is able to handle complex requests. Furthermore, it was also designed to work in several languages .

When it was designed, Chat GPT was trained on a large corpus of text . This data includes online conversations as well as film and television scripts, newspapers and even novels (i.e. more than 8 million web pages ). This range of resources means that the tool is now capable of understanding the context of a conversation and adapting to various subjects and language styles. These capabilities allow it to provide appropriate and coherent answers to the questions submitted to it, but also to generate relevant content and texts.

Since the chatbot uses an artificial intelligence-based system, it can be expected to evolve and improve quickly thanks to and continuous learning (machine learning) . According to designers' estimates, the conversational agent should soon be able to accurately understand natural human language and simulate complex conversations . In addition, it should be noted that the program integrates other functionalities such as translation, text summarization or even computer code writing. With the many possibilities it offers, the technology is expected to revolutionize the world of software agents in the near future.

In any case, it is so far the tool par excellence for generating texts for your cold emailing or email marketing campaign.

Using Chat GPT to write and generate prospecting emails: the steps to follow

To use ChatGPT to generate quality prospecting emails, you first need to:

• OpenAI Chat GPT site or download the Chat GPT Writer extension
• Create an account and access the user area
• Choose the function you want to use

You can now start by writing your “prompt” (written command for precise text). Start by asking the tool to write you an email specifying the type of product/service you want to present and highlight in the message. You can optionally indicate the recipient and ask the program to create dedicated content taking into account the sector of activity and its specificities.

READ ALSO: 7 phrases that you absolutely must ban from your prospecting emails

Since marketing emails need to be personalized, you will be able to submit a request so that the ChatGPT tool can include placeholders in the message content. You then just need to complete these sections to obtain personalized emails for each of your recipients. It goes without saying that a prospecting email must get prospects to react to the offer proposed. To make the process easier, you can place CTA (call-to-action) buttons in your post content.

At this point, you probably already have a perfectly usable little message at your disposal. However, to truly achieve your target and marketing objectives, you can ask the tool to adjust the tone of the message based on the characteristics of your persona. You can also optimize your email so that your message is more persuasive and, thus, increase its conversion rate . ChatGPT can help you with this action by correcting certain elements, but also by writing a compelling email subject line . You can also ask the tool to reduce or lengthen the content of your message.

GPT Chat: the missing piece of the Magileads puzzle

As a reminder, Magileads is software that allows you to carry out your B2B prospecting from A to Z. The tool is the preferred asset for companies for prospecting via email or LinkedIn . Depending on your marketing strategy, it allows you to target your prospects, score them, prospect and evaluate your results. Also, SaaS allows you to program follow-up campaigns. It is also the Smarketing tool par excellence, as it brings your marketing and sales teams closer together. The fact is that your salespeople will only receive mature leads . They will thus be able to easily close a sale and send feedback to marketers based on KPIs.

Now you have ChatGPT to write your prospecting emails with extraordinary speed . By combining the two tools, you will save time that you can then devote to other priorities . This could be improving your techniques or strategies, adjusting your offer or your sales pitch, etc.