Prospecting is much easier and more efficient with Magileads, and it will be even more so with GPT Chat. Open AI's revolutionary tool complements our omnichannel prospecting SaaS. In fact, it allows you to automatically generate prospecting emails.
80% of customers dislike using the phone; they prefer to communicate with businesses via email. As a result, email marketing is among the most widely used prospecting techniques today. Businesses particularly appreciate this method for its cost-effectiveness and, above all, because it allows them to reach a broad audience . However, while prospecting by email is an effective way to achieve marketing and sales objectives, this solution is not always easy to implement.
Indeed, with the sheer volume of emails that need to be sent and the content of the messages that must be carefully crafted and personalized, email marketing can quickly become a complex, time-consuming, and tedious task . Furthermore, writing a concise and perfectly structured message isn't always easy. Aware of these challenges, many organizations and businesses are now turning to innovative and practical tools .
GPT Chat: AI that simplifies the writing of your prospecting emails
Recently launched by the American company OpenAI , Chat GPT (Generative Pre-Trained Transformer ) is a prototype AI-powered chatbot. Thanks to its efficiency and the quality of its output, the tool is currently the most advanced invention in language and dialogue technology . The program can exchange messages by answering questions, and also generate text on demand using a text-based command system. The chatbot is capable of handling complex requests. Furthermore, it has also been designed to function in multiple languages .
During its development, Chat GPT was trained on a vast corpus of text . This data includes online conversations, as well as film and television scripts, newspaper articles, and novels ( more than 8 million web pages ). This wide range of resources allows the tool to understand the context of a conversation and adapt to various topics and language styles. These capabilities enable it to provide appropriate and consistent answers to questions, as well as generate relevant content and text.
Since the chatbot uses an artificial intelligence-based system, it can be expected to evolve and improve rapidly through continuous machine learning . According to the developers' estimates, the conversational agent should soon be able to accurately understand natural human language and simulate complex conversations . Furthermore, it's worth noting that the program integrates other functionalities such as translation, text summarization, and even computer code writing. With its numerous possibilities, this technology is expected to revolutionize the world of software agents in the near future.
In any case, it is so far the best tool for generating texts for your cold emailing or email marketing campaign.
Using Chat GPT to write and generate prospecting emails: the steps to follow
To use ChatGPT to generate high-quality prospecting emails , you simply need to:
- Visit the OpenAI Chat GPT website or download the Chat GPT Writer extension.
- Create an account and access the user area
- Choose the function you want to use
You can now begin writing your prompt (a written command of specific text). Start by asking the tool to write you an email , specifying the type of product/service you want to present and highlight in the message. You can optionally specify the recipient and tailored content that takes into account their industry and specific characteristics.
READ ALSO: 7 phrases you absolutely must ban from your prospecting emails
Since marketing emails need to be personalized, you can submit a request so that the ChatGPT tool can include placeholders in the message content. You then simply fill in these sections to obtain personalized emails for each of your recipients. Naturally, a prospecting email should encourage prospects to take action on the offer. To facilitate this process, you can place call-to-action (CTA) buttons within your message content.
At this stage, you likely already have a perfectly usable short message. However, to truly reach your target audience and marketing objectives, you can ask the tool to adjust the message's tone based on your buyer persona's characteristics. You can also optimize your email to make your message more persuasive and thus increase its conversion rate . ChatGPT can help you with this by correcting certain elements and crafting a compelling email subject line . You can also ask the tool to shorten or lengthen your message content.
GPT Chat: The missing piece of the Magileads puzzle
As a reminder, Magileads is software that allows you to manage your B2B prospecting from start to finish. This tool is a preferred asset for businesses looking to prospect via email or LinkedIn . Depending on your marketing strategy, it allows you to target your prospects, score them, prospect, and evaluate your results. The SaaS model also allows you to schedule follow-up campaigns. It's also the ultimate Smarketing tool, as it brings your marketing and sales teams closer together. The fact is, your sales representatives will only receive qualified leads . They can then easily close deals and provide feedback to marketers based on KPIs.
Now you have ChatGPT to write your prospecting emails with extraordinary speed . By combining the two tools, you'll save time that you can then dedicate to other priorities . This could be improving your techniques or strategies, adjusting your offer or sales pitch, etc.
