Many marketers consider outbound lead generation methods, or outbound marketing, to be outdated or too aggressive. However, statistics prove otherwise. Outbound leads can be an extremely effective strategy for obtaining immediate leads.
1 – Prospecting on LinkedIn
LinkedIn is a great platform for lead generation. To get started, it's essential to build a list of your ideal target audience based on your current buyer data . Ask yourself questions like: What industry are they in? Who are the decision-makers? Do they work at companies of similar size? Once your list is established, filter it based on your second-degree connections and active users.
Personalization is crucial in your prospecting process on Linkedin. Look for things in the user's profile that you can use to personalize your messages, whether by complimenting them, pointing out commonalities, or asking questions.
Remember to follow up consistently and make appointments your goal. Use clear calls to action to tell the prospect what to do next .
2 – Cold emailing
Cold emailing is still effective , with average open rates of 44% and response rates of 10 to 20% for around 25% of campaigns. The key to success lies in creating an ultra-refined list, personalizing emails and following up regularly. Make sure you send no more than 20-25 emails per day to avoid your messages ending up in spam.
3 – Cold calls
Although cold calls have a success rate of only 2% on average , they can be effective if you follow the right approach. Researching your prospects beforehand is essential, as is creating a script, asking open-ended questions, and being prepared to handle objections . (Internal link: how to manage refusals from prospects to search on the blog page)
4 – Social selling
Social selling is a combination of inbound and outbound approaches. It involves reaching new customers who are already familiar with your brand on social media. Engage with your prospects, share your story and stay active on the platform. This approach allows salespeople to build trusted relationships, boost their credibility on social media, and ultimately achieve their sales goals.
5 – Webinars
Webinars can be a great way to generate leads, with 7.9 % of buyers willing to share their information in exchange for quality content. Pre-research, creating relevant content, promotion, lead ranking and follow-up are essential steps.
6 – Trade shows
Trade shows are great for generating qualified leads. Prepare your team, find out who will be attending the event, and create an attractive booth to attract prospects. Trade shows offer multiple opportunities such as developing your professional network, reaching new customers, increasing the notoriety of your company or even uniting your teams.
READ ALSO: Lead generation: what are the different types of B2B prospects?
7 – Lead nurturing
Personally tracking your website visitors and email list subscribers can create successful business relationships . Be insightful in your answers, ask the right questions, and make prospects feel understood and valued. According to statistics, companies that master lead nurturing achieve 50% more sales 33% lower acquisition cost .
8 – Influencer marketing
Recommendations from influencers, whether famous or micro-influencers, can reach your target audience in a meaningful way. It may also be more economical than other advertising approaches. The fact is that they have already gained the trust of Internet users. Consumers no longer trust brands and their advertising as much. They much prefer to get information from their peers who have tested a product. More than 70% of Internet users believe that positive comments build trust in companies.
9 – Paid advertisements on social media
While paid ads aren't a must-have, it can work for some businesses. But first, take care to select the appropriate platform based on your target audience. This approach makes it possible to generate immediate results in terms of visibility and traffic and to carry out precise targeting.
10 – Direct messages by SMS
SMS can be a last option for reaching prospects if other methods fail. Either way, be sure to personalize your messages and keep your communication concise. An SMS has a reading rate of 95% , a promotional message is therefore more likely to be read on a telephone rather than on an email box or paper medium.
At Magileads, we specialize in using LinkedIn and cold emailing Our tool allows you to generate more than 200 qualified leads per month. If this interests you, we offer every Thursday at 6 p.m. to answer all your questions about modern prospecting and show you how Magileads can radically transform your Marketing and Sales results.
