When the new year comes, we immediately think about growth opportunities for our business. What should we do to achieve the turnover we had set for ourselves? What strategy should you adopt to boost sales? And in fact, one of the best ways to achieve this is to take advantage of the 2023 sales periods.
But it's not enough to just identify the date of the sales; you have to know how to prepare. For their part, your competitors may already have an sales strategy . You're not going to stay inactive and give them the largest market share. You need to find the right way to attract more prospects and make more sales . That's why email marketing could be interesting. It allows you to get in touch with your prospects, or even try to cross-sell with your existing customers. Starting this January, you need to prepare for the winter sales, which promise to be exciting. This article will serve as a guide to generating more profits. Follow us until the end!
Why email sales?
During the sales period, 45% of purchases are made online and traffic is impressive during the first 5 days. These periods represent an opportunity for businesses to generate significant revenue. It is also during these periods that you must communicate to your prospects/customers the offers available in your physical store or on the Internet through an email campaign . You can also highlight promotional offers during sales. Put discounts on certain products if your cash flow allows.
There are many reasons to launch an email campaign during the sales. First of all, it is an equally effective marketing lever as websites and social networks . It is said that 90% of Internet users open their mailbox at least once a day. You cannot therefore neglect the fact that email marketing is an excellent communication tool . If it is used intelligently, it can become a formidable weapon to conquer new customers and increase your turnover . You can write personalized emails to your prospects in order to convert them into customers. But you can also contact your existing customers, or even your old customers to highlight a specific offer . This means that emailing can be used both for acquisition and loyalty. The possibilities are numerous and unlimited. Let's go and discover best practices to make successful sales mailings
READ ALSO: How to monitor and interpret the different emailing metrics? >>
5 effective emailing techniques during sales
To make more sales during the 2023 sales periods, you must know the best practices. In particular, when it comes to Emailling, you have to think about everything! How to guarantee an excellent opening rate? How to have a good conversion rate ? How to create commitment? There are no miracles, good results come from good preparation and well -crafted actions.
1 – Take care of the content of your email
If you want your campaigns to be effective, you need to pay special attention to your content . It needs to be attractive and provide added value to the recipients. The idea here is to be able to present your offer in the most intelligent way possible. In addition, you need to the reader's attention first glance . If you want to achieve good results, here's what you need to do:
- Take care of the subject of your email: the subject must be clear and engaging. You have to be original and use an impactful approach. However, you should avoid items like “Sales -50%”.
- Go straight to the point: your reader will never be patient enough to scrutinize your email in every detail. Information must be stated quickly. You need to get to the heart of the matter!
- Stay friendly, but professional: you have to put yourself in the reader's shoes. The latter has a problem and he hopes to find a solution by reading your message. You must therefore present your solution in a friendly tone while being understanding.
Add to this list the use of empathy marketing . You need to be thorough in your approach if you want to get good results . After all, the idea is to close sales . If you would like further advice on ensuring your email marketing success contact Magileads >>
2 – Highlight your competitive advantages
During the sales period, discounts are not the only selling points . You can also communicate about your additional services . Of course, everyone loves sales, but customers love to be pampered even more!
So what should you do? You need to stand out from the competition. For example, you can offer other benefits that come with orders. Why not offer: free delivery, free returns, a competition with a gift for the winners, etc.
READ ALSO: How to win over your competitors’ customers?
3 – Deliver your message at the right time
First of all, to have a better opening rate , this third point is very important. You need to target when your recipients are most likely to open your email. According to statistics, the best days for streaming are Tuesday and Thursday . And the best time to send is between 8 and 10 in the morning. The secret is to target the time when most office workers start dealing with emails, which is around 10 a.m. . They then revisit their inbox between 3 and 4 p.m. You must therefore adapt your sending schedule based on this information.
The other thing you need to do is adjust the marketing pressure . Don't bombard your recipients with too many emails in one day. Promotions last approximately 5 weeks . If you send one email a day, your interlocutor will quickly get bored. You then risk going to spam . What you can do is establish a schedule before the sales, for example:
- One week before the sales: private sale reserved for loyal customers
- The day before the sales: tips for preparing for sales on your website
- Sales day: presentation of flagship products on sale
- Last days of sales: reminder of the end of sales.
4 – Segment your contact base
Segmentation is a compulsory step when it comes to emailing , and this is also valid for sales . Customers want to benefit from pre-selection . So what you can do is offer them products according to their last order. You can use all demographic data (age, corporate name, etc.) that you have at your disposal. To be even more precise, you can also segment your shipments according to customer purchasing habits.
- Offer exclusive benefits to loyal customers
- Send a follow-up email to a long-lost customer as the sales approach
- Send a new contact a welcome gift and a selection of your best promotional products
You can also send transactional emails with a wishlist system. Your customers will be notified that their favorite items are on sale!
5 – Use copywriting
One of the objectives of Copywriting is to encourage your prospects to read each word of your ad, your email or your message on social media. However, if you write a message of 500 words divided into two major paragraphs with little or no formatting , it becomes difficult to read. And if so, most people will not read it.
Indeed, the reader must not think that he is reading. The idea is to make him so engrossed in your content that he doesn't realize what he's doing until he's already picked up the phone to call you.
