Advantage of a PRM in a customer acquisition platform

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New technologies and the democratization of the Internet and in particular social networks have made it possible to significantly innovate the marketing field. We are currently talking about digital marketing.

Today, the web is the most effective platform for acquiring new customers. And Magileads understands this well, and invites you to be part of those who succeed in this new commercial reality!

Magileads is the first omnichannel prospecting platform for customer loyalty and acquisition, and PRM or “Prospect relationship management” an integral part of the company's cards in customer acquisition.

A customer acquisition platform?

Customer acquisition is a goal that drives Magileads. The latter can be defined as the approach consisting in developing the customer portfolio of a company . Of your business! The final objective is to identify the commercial avenues in order to transform them into customers.

How to gain new market share ? How to attract targets ? What strategy is best suited to converting prospects into customers? How to manage your relationship with your prospects Magileads comes into play in response to these fundamental questions winning over your customers!

One of Magileads' greatest strengths lies in the omnichannel nature of its prospecting and the quality of its related services. Omnichannel is often seen as the evolution of multichannel, but the difference lies in the better optimization of the channels available in the case of omnichannel.

If the decompartmentalization of the channels is essential for Magileads' prospecting processes managing its relations with all these prospects from different channels constitutes a real issue for the company, hence the importance and the need to give value and importance to the PRM or "prospect relationship".

What is “Prospect relationship management” (PRM)?

The " Prospect Relations Management" or PRM is a subset of "customer relationship management". CRMs have a global vision of all your contacts - prospects, loyal customers and others . But the PRM focuses specifically on your prospects as an individual ; It emphasizes your contacts and how to maintain them . Working with PRM in mind means concentrating your efforts on your contacts that have shown signs of engagement , and qualify them as a customer. PRM allows companies to be more selective in their marketing efforts by targeting contacts that show signs of engagement.

Magileads goes in this direction by offering you both a PRM , but also a simple, visual, and efficient CRM. Our PRM allows an automation strategy of your reminders by nurturing loops , it tells you the number of reminders already carried out by emails, while the prospect spent on your website, but also the number of telephone reminders made to transform prospects into customers .

All the information concerning your prospects is obviously provided , such as the name of the contact, the company, the email, the fixed or mobile phone, the function of contact, the location, the sector of activity or the direct link of the LinkedIn profile.

Meta-titles: The importance of a PRM for Magileads.

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Magileads is an omnichannel prospecting platform for loyalty and customer acquisition, and the PRM or "Prospect Relationship Management" is an integral part of the company's cards in customer acquisition.

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