The advent of digital technology has made consumption easier and more fluid . The downside is that human contact is increasingly rare and desired. In this context, a company that wants to succeed in achieving its objectives must stand out. To survive, it must establish a special connection with consumers . The idea is to make them feel strong emotions by connecting with them on a more meaningful level than before. Digital storytelling contributes effectively to this.
Make your business unique and accessible
Given the enormous flow of information to which consumers are exposed daily, standing out in a market seems to be a real challenge. Please note, however, that each company experiences things differently. Your perception of a phenomenon will be completely different from that of your competitor . This is what makes your identity unique. This is where you have to pivot in order to distinguish yourself from everyone else.
Reciting statistics, testimonials, or the number of sales you've made won't be enough. You need to make your pitch more personal. Take people on the journey. To best engage them, let them know how your business has evolved and the experiences you've had. Then, focus on how you'll solve your target audience . This will capture your prospects' attention and personalize your business . In other words, it will make your business more accessible and distinctive.
Directly involve your community
The feeling of belonging is an element that positively motivates the consumer. This sense of community must therefore be conveyed by your brand. What image do you want to show? Concretely, try to identify the ethical values that you wish to embody. Think about how you want your audience to feel when they encounter your brand. Storytelling is a powerful lever for your brand . By turning your organization into an unforgettable experience that your audience can consume, it will help them stay loyal and recommend your business to others.
Focus on service and people
Your business should have a mission and vision that aligns with your values . Don't expect that people will buy from you without asking questions. Think about humanitarian or environmental values that persuade your customers. For example, you can offer environmentally friendly products. These questions are important to people. Your business can't just make your voice heard. You need to deliver results and let consumers know you care about the things that matter to them. When your business can convey a sense of humanity , customers will buy from you rather than your competitor.
Make sure you always add value
Certain things can add value to a company's image and digital storytelling is one of those things. As such, digital storytelling presents the business as relatable and people tend to connect with things they can relate to. It is also the lasting story that weaves together the realities and feelings that your company's image evokes. In addition to giving your customers reasons why they should buy from you, businesses need to start sharing the story behind their image , why it exists, and why it matters, regularly in all messaging.
Choose impactful visuals
Studies show that the human brain treats visual images 60,000 times faster than the text. You must therefore focus your digital storytelling on impactful visuals to make it a more effective communication method , in particular with regard to the notoriety of the brand . People would also be able to remember 65 % of the visual content up to three days after seeing it. So use the visual content as part of your marketing to help your audience engage more with your brand.
Strengthen the trust and loyalty of your customers
Digital storytelling is a way to avoid being perceived as a selfish attempt to promote your articles. Rather, you help and enable your customers to learn more about your products and services so that they can make informed decisions. You can also have an open discussion with your customers about their interests or needs for future product improvements , which will help you become an innovator in your industry .
Bring your business to life
Note that people like to share good things between them , especially good stories. social media strategy should therefore include several platforms. Make cross-crossed promotion in your emails, information bulletins, social media , webinaries, electronic books, etc. As your story is shared, the products you offer and the services you provide will be too. The fact is that people buy people they know, that they appreciate and in whom they trust .
Be better referenced by Google engines
Optimizing your site depends on using relevant keywords in your web content and having as many backlinks from important sources as possible. Digital storytelling thus helps to stimulate your efforts by allowing your accounts to be shared on social networks .
Improving the classification of your site on Google can lead to an influx of traffic . And one of the ways to achieve this is to provide value to your users. Tell a story helps you naturally create keywords that are unique and relevant to your brand . In the long term, this will increase your conversion rate .
Attract relevant listeners
Each company uses advanced narration as an approach to get in touch with its customers and consumers, because it is a method to attract people wishing to carry out an operation or make a purchase. A solid story requires a commitment of vitality , strength and time to generate a final product that encourages the public. The development of these data involves considerable work and their successful presentation later requires much more work. Although you cannot arouse an emotional response from your audience, digital storytelling will produce the results you are looking for.
With Magileads, implement an acquisition strategy based on targeting, database enrichment, animation scripting, and contact scoring for effective lead conversion.
The advantages of digital narration will help you develop a tellable story that can inspire learning in many ways . And instructing someone on your brand using this communication method is one of the most effective ways to get your message across to someone. Storytelling follows the same process as the one we use to tell stories about our lives and experiences through digital means . We can use audio, video, graphics and web publication to share information with other people.
